How do China’s young people have a luxury car?

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At the beginning of the year, Baidu Search released a series of interesting big data charts, including large consumption people such as luxury cars young [ 123] The trend is quite concerned. Data show, after 2020,

90

This “Z Genetic” has become the largest potential consumption in luxury and luxury cars. In addition, after 00, the degree of enthusiasm of luxury goods has even exceeded 70, it became a potential consumption group only after 90. Of course, since the driver’s license has not been taken after the vast majority of 00, they are currently less enthusiastic about luxury cars. But no matter what, consumption upgrade has been staged in the automotive industry.

According to the terms, the specific definition of the consumption upgrade refers to the upgrade of the consumption structure, which is a structural upgrade and hierarchical increase in consumption expenditures.

But this is described in this way, if this password is translated, that is, the consumer upgrade is that consumers are willing to spend more money for the same thing, in exchange for products. More added value. For example, brand, atmosphere, experience, and convenience, etc.

If you buy a car to set this phenomenon, that is, a college student who has just graduated into society, the original budget is a Volkswagen, but Finally, “add money” to give a Audi A3.

On a car vertical platform, a “

Youth Forum

” area has been opened in the past two years. Although the presentation of the forum is facing the youth population, but every one car sticker is in, it is not a BMW. It is a Porsche; it still can see the word similar to “hard entrepreneurship”, “struggle”, “white hand starting”, so in the student era Just open your own Dream Car, becoming the focus of everyone; the deputy driving will never lack the god school flowers, and it is enviable.

When the rut is caught up in the university ten years ago, although I can’t afford it, what is it?Hi-Fi headphones, SLR lens, playing games, playing games, it is a gold, but it is not falling (of course, there is no money to fall in love), and the equipment to play is really good, and a set of photographic equipment can even have Five digits.

▲ A full-frame camera, four shots, shutters don’t have much more time

But my mom gave me a zero flower money was a week 400 yuan, at that time, the average line came up with a little bit of a little, thinking about it, maybe I won the money to win the way, give me a little “overspeak”? In short, everyone may have experienced such a stage: When at the university, I always feel that I am .

.

After 2014, when I started to participate in the work, because of the low salary, my family continued to subscribe to my overhead in 400 yuan / week. Very fortunate, as an indigenous department of Shanghai Suburban, live in the family, in addition to the transportation fees and the amount of money, there is hard to sell (of course, there is no object at that time), so I actually Also put some money out.

Because of the Shanghai Suburban Combination, there is a bus station at the time of the Shanghai urban work unit, and there is no subway line nearby, so, the family is still decided to buy me one. Table car is under construction, the budget is 300,000 yuan, plus some of the zero heads that work in two years, this 300,000 can basically be used as a bare car price.

It is worth mentioning that before it is longer, this behavior will be apparent to “

啃

” is Many people do not teeth. However, the current 80, 90 is basically the only child, since it is gone, then I always want to give the child better; and in recent years, “

six wallet ” began to prevail: 300,000 yuan is a huge amount, but I can only buy a bathroom in Shanghai. So, take this than budget to local indigenous use trips, suddenly become famous.

▲ F generation BMW 3 Series, to distinguish the short axis andThe long-axis version is still very easy, see if the rear window has “small tail”, it is, but I don’t understand the fart, but the so-called “

driving fun ” has blind pursuit I decided to refuse the best opportunity to touch the BBA brand, which made me quite shocking at the time – because the family thinks that the bobbin version BMW 3 Series rear seats are not long The shaft version is comfortable, but I just recognize the sparkling version, I don’t want to move. However, elders pay, so they have to follow their opinions as much as possible.

In this case, I simply thought of “a step”, so I went to mention a Mazda Kara, which can meet the pursuit of my driving fun. I can buy a money to buy a financial management at home (this story is actually stringing with my previous article, interested, you can do it: “From the mini four to the front rear, this is My car story “). The fourth year of the work, talks about love, and married. Most married friends may have been back and forth bride price, but we find it troublesome, do not engage in this formalism. However, when it comes to new marriage, it is inevitable that there is a little ready to move, I always think that I want to change the new car. After all, it is quite very much in the car.

Although there is no coming back to the gift, the gift from the wedding is still returned to our small couple. And for this amount of “nothing”, I have moved “脑”.

So, I took a trick “First Prace”, first took the valuation of the second-hand car platform, and went to the elder “negotiation” after the price of satisfied heart.

In addition, as a professional car editor, I turned my gaze to “quasi-new luxury car”, and suddenly took the overall budget. After a meal, I actually successfully approved the use of Akuna. Pullose some gift gold replacement new car proposals.

So, this is the origin of this BMW 328i I have now (about the story of this 328i, you can take a look at this, send the door: “I This is this “a man” of the BMW 3 “).

spenting such a groom writing my personal car experience, although there is no representation, but believe that as the owner of the ownerBit is more or less to see some resonance points in these stories. In fact, if you want to summarize the above story with four words, I have already opened my second car. The reason is nothing “White Hand”, “personal efforts”, nothing “self struggled “, Just because the parents’ elders are two times”

wealth transfer

“.

White, the flowers are the money of their parents, and the generous admits are.

Why is China’s automobile market gradually from

incremental market

to

stock market

This current situation, luxury cars market share is still steadily improved, rooted may It is here.

According to the Ministry of Education, the total scale of graduates in 2021 national colleges and universities will rise again, and it is expected to increase by 90.9 million, with an increase of 350,000, the highest in history; “Marriage Industry Observation”, 2020, marriage registration 81.31 million, although it has decreased in a decline in a decline in the previous year, but the part of the group of married, these two groups added It is still possible to stabilize the purchase needs of the annual unit.

Let’s take a look at which car brand doesn’t say that you are close to the “young man”. Why is the biggest purchasing power?

But the words come back, is young people really have “ability” to buy? Who is the ability?

In the end, this young man

dare to spend

.

Also from Baidu search, it can be seen that although there is no luxury car in most 00, it starts to use it after a lot of 00. The latest iPhone and lazy level skin care products.

In addition to asking parents who want money, there is a more favorite flower and credit card after many 00, and if the two work together, the 00 after 00 is generally a lot more than the simple 80,90s.

It is not difficult to speculate, the lower wave of luxury cars may continue. At the same time, still in my newThe establishment of a small family as an example, marriage means that physical independence, so I will move out with my lady.

After the adaptation for a period of time, the two worlds are very comfortable, but they have encountered a problem. It turns out that Chai Mi oil salt sauce vinegar tea, everything has to spend money. Even if the maximum housing loan is used, there is a car, there is a fee, parking fee, auto insurance, maintenance, etc. Going to the at least 1000 yuan, the digital payment era, has to take some cash out.

In this way, after marriage, my online game is completely ringing, SLR and the lens are sold, Hi-Fi headphones have left a commemoration Only one 328i is left alone, this is my most important “toy”.

University graduated to bought a car, and the marriage was replaced with a BMW. After this progress, after two years, my third car should I change? M-POWER is still Porsche?

The answer is: I can’t change it.

Ako said that the work hours have been working hours, and the income level is also getting up, but the reality is that I will not only have any money, even if the balance of payments is not easy, let alone the car, dream dream Go.

I didn’t have a credit card, and I didn’t open anything white. The flowers, the flowers, the saves, I can save it; even if I am from my goals, it seems that it is far more and more.

The essence of life is firmly pressed on everyone, and he knows that life is not easy.

From a college student who spends a big hand, it is still a matter of saving a sense of satisfaction.

Write in the last

80, 90 is the first generation of Chinese young people who contact social media, and after the 00 is “social explosion”, information redundancy The era. Excessive information, although widened the vision of the young people, let their spiritual consumption level into high levels; but their material consumption level, may still stay in the stage of “wealth transfer”.

Once the funds of the parents are not in place, then “superFormer consumption “to make up the mouth, so reciprocate, you can have a substance wealthy student time.

However, for the main plant, you can still provide fresh young luxury cars. They greatly choose the top-bearing model. It is true that the experience brought by the top with the model is really tempting; but on the other hand, after the cycle of such loop, no one knows, “bubble” of the Chinese luxury car. There is no existence, will not be broken.

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