It is, it is relying on the “new four-drawn” strategy of the air, MG is full of power in 2020, released the “Mission 100” new brand strategy, including: The 100th year of the brand is established, that is, in 2023, MG In 100 countries and regions around the world, the global sales of 1 million vehicles are pursuing 100 percentage of user satisfaction. Among them, MG as the first brand that integrated into the blood in the blood, the first “technology tidal card” with digital update, the first road sign, “globalization, digitization, and young “It is its most eye-catching label than other brands.
I don’t know how many people remember, in the Civic Second, second, second, the air is super When I ran, a car killed it out, and the car was a March 6. That is most people familiar with the March 6, but this is not the beginning of the March 6.
The first generation of Munue 6 did not seem to be igneous. On the contrary, with a dynamic model and the identity of the Handbok. Mark a lot of fans. The second generation of Mr. 6, is also more familiar with more people. In addition to maintaining the trolley, we can brand your sports label with a strong 1.5T turbocharged engine. As for the third-generation March 6, there is a lot of sports genes on the basis of the original sports genes, joining more technological interiors and more intelligent driving assistance, let more young people pay attention to the Brand of the Mark 6.
Today, this young person’s new favorite Further strengthen, in the official naming system, it is MG6 XPower. MG6 XPower is the first quantification model of the XPower family launched around “Personal Sports Modification”, which is a special original modified model for young people who are keen on modified, will be a mass production model that can legally on the road. .
Recall that the development of the model, the development of the automotive industry and the deep people of the car, car modification Although cultural in China is in the ascending, it has also been a rising slightener. For example, in Guangzhou, Shenzhen, Suzhou and other regions, modified culture is very strong, and this year has carried out more than 10 automobile modification exhibitions, which has become an important platform for cultural exchanges in automotive industry. For modified fans, good news is not only policies to release “seal”, but more manufacturers are actively launching some original models of self-contained models, satisfying young users to “personality” pursuit, MG6 XPower The appearance is the best confirmation.
We first say the focus: MG6 XPower XPower elements include Ultra-wide design, aerodynamic kit, one-piece tail, etc., in addition, the door threshold, the side skirt port, the joining of the XPower element of the tail light, let it “intrinsically” taste, original “modification “Car” meets most of the players’ personalized psychological needs.
and interior, MG6 XPower is more in place, The front row is swollen two pretty handsome bucket chairs, and embroidered on the XPower word; the red start button is integrated in the steering wheel, and the piano button, highlighting the turbulent matching of the movement, is really eye-catching.
As for power, MG6 XPower is inserted Mixing force system, equipped with a “blue core” 20t trophy cylinder, medium direct spray turbine boot-press engine and high power permanent magnet synchronous motor, match secondGeneration 10 Speed EDU Smart Electric Drive Transmission Box, Maximum Horsepower 305PS, Peak Torque 480nmIDDOT; M, 100 kilometers acceleration is only 6 seconds.
Whether it is outside the car or in the car, MG6 XPower’s alternative shape is indeed, But I think it can become better. Because I always believe that the young market is not like this to attract young consumers. In addition to time precipitation, the most direct reflection is – how to let users participate in activities with young people interested in this car, let the owner share their own car / modified experience to this car interested in this car.
In other words, there is a car gathering of official / unofficial nominal organization, the officially launched performance upgrade parts, or even modified upgrade packages launched with domestic modifieders. It is conducive to deepening the belonging of the owner, but also helps the status of this car. Moreover, it also fits the spiritual concept of this car, isn’t it?
But there is one saying that as a hundred years of brand, MG has a birthplace Young “gene. In order to always stand with the young generation, MG can see most opponents in the young layout from product design, pricing strategy, marketing, and sales form. This is another fist, whether it is a strengthening of the product design, or a young and attitude brand strategy, MG6 XPower is bound to be able to continue to explore young users.
(picture source network, intrusion) 