We use data: Ten days of Chengdu Auto Show last year, a total of 38907 car orders, the turnover of over 6.84 billion yuan; “including” Chengdu created “3467 sales, the turnover reached 550 million. In 2021, Chengdu Auto Show has attracted more than 130 domestic and foreign car brands, and more than 1,500 vehicles have been exhibited.
Onlooked Chengdu Auto Show, its time is usually the end of August or early in early September, and this time period coincides with the folk “Golden Nine Silver Doo Shop”. In addition, in the first half of this year, the small range of epidemic in the first half of this year is repeated, and the car market has no small depression. From the environmental atmosphere of this Chengdu Auto Show, consumers have a relatively high enthusiasm. 
Frankly, each car company is more in the car show, and the collection of new cars and sales clues, and consumers really need to go to the dealer’s online outlets. In addition to brand influence, models of models, terminal selling prices affect the purchase of consumers, the hardware and software construction of dealer networks and service attitudes can also be largely larger than consumers.
The 4S store in our traditional impression is usually the same: the exhibition hall is full of various exhibition cars, and the price of the price of the exhibition will be set. The sales will give you a winding 360DEG; explain. After some static experience, the sales take you to test drive test experience, then give you quotes, introduce financial programs, etc.
On the eve of the Chengdu Auto Show, the author walked into the import of Volkswagen Chengdu New Shuangli Airport store in-depthExperience a lot. Its advanced and intelligent exhibition of convenience and service experience, really subvert my knowledge of the dealer network.
This time, I was driving a Volkswagen Touareg go imported intelligent exhibition hall. As Volkswagen’s flagship luxury SUV representatives Touareg material luxury elegant, refined appearance atmosphere, while its dynamic performance and chassis tuning also have a higher level. It is worth mentioning that the 17 months of this year, the Touareg sales grew 17 percentage share of the C-level luxury SUV market has further increased to 8.4 percentage overall sales performance hit a nearly seven-year high earlier.
Since 2020, with the Volkswagen brand more concise, promote the use of design to identify younger, import public entity also conducted a series of exhibition offline upgrade. This time I visited the Chengdu double vertical Airport Branch which is the country’s first intelligent exhibition hall after the upgrade last year.
into the hall, there is not so much a car dealer network, I prefer to call it – Technology Experience Center. According to the sales staff, this intelligent exhibition hall is divided into four functional areas, namely: Welcome, urban living experience area, as well as off-road experience area to discuss areas such as car, each region has a very distinct personality and functional properties .
This intelligent exhibition hall set up a special welcome area, simple, modern, elegant decor and a warm heart coffee breaks, to look into the car in front of a consumer kind of experience a sense of home. You know, the traditional 4S shop does not set up a special welcome to the consumer area, even if there is a fixed tea break area is also provided in the area of after-sales service maintenance and other car owners. I will not speak to see how the car felt, intelligent halls at the moment and traditional brownie points on the 4S shops compete with established contractors.
Next, I visited with sales of city life experience area, where Wei placed a new football show car. Usually traditional 4S shop sales staff will take you to the front of the favorite models were around the car to explain, but the specific model configuration either oral or brochure to get used to the new car you look. While imports of intelligent public exhibition provides an “interactive experienceThe two functions of Taiwan and “Liancip Options” are more vivid and image compared to traditional sales.
[ 123] Take Tu Rui, you can see the features of Touar on the interactive experience desk, such as smart driving assistance, you can choose high-speed, low speed, night vision, parking, etc., the display will simulate real Walking state.
Customers can choose from IPAD, online selection, car color, hub, interior, etc., then projected onto the LED large screen 360deg; Watching, this can intuitively see the overall effect of your own model. 
The setting of the off-road experience area is also very intelligent. Here is a scene of cross-country The table is composed of two parts of the immersion film space and the Ar interaction experience area. Users choose any video in the immersion film and television space, at the atmosphere of 360-degree stereo surround the sound, can be in an interpretation of the model highlights of the model. [123
The AR interactive experience is a picture that can be taken with any scene via the iPad, and the car is placed in this scene, 360DEG; three-dimensional display model appearance, configuration. At the same time, customers can also click on the touch screen, they will click on the historical story of playing models, and they will review the wonderful activities. 
Customer can use the digital device, With the assistance of professional salesperson, according to the actual demand, the model is selected and the real car effect after the restoration is, and the real car effect is reducing.
The promotion of the distribution network intelligent exhibition hall is an important part of importing public digital upgrades. At the same time, on the basis of traditional communication, WeChat, microblogging, shake, etc., and optimized upgrades to the official website. In addition, digital channels such as official APP, WeChat applets are also conducive to users to quickly understand the product, and provide users with online communication, after-sales service appointment, and platform for welfare. At present, imported public App “IVW” has officially facing the client, follow-up related functions will continue to be improved, users can conduct after-sales maintenance and maintenance appointments through the app, and linkage with dealers, it can be said that this further improves brand and customers. Tucalyptus.
Imported public currently has more than 100 independent distributors, and the brand has created a “small and refined” dealer network through in-depth training and communication throughout the Internet. Whole sales networks are worthy of business capabilities or professional service. It is understood that no matter whether the dealer encounters sales in sales or manufacturers encountered the pressure of the market, they will actively communicate and solve them together. At the same time, the upgrade and transformation of the intelligent exhibition hall improvedThe customer’s profitability, and the profitability of dealers has gradually improved.
Overall, the experience of this imported Volkswagen Smart Exhibition Hall, each area’s characteristic function attributes left me Deep impression. The brand has restored many actual vehicle scenes through digital equipment, and this experience, the marketing of scenes is much more, and more consumer groups have a lot of help. At the same time, the imported Volkswagen’s plus code investment in the server also enhances the user’s good feeling for its brand. In the future, the imported public will have more products to put in the Chinese market. I believe that with more and more user groups feel this new wave, diversified, humanized car purchase experience, and its market performance will be further climbed.