The double shield, Italy, the three-color flag, and a black hoper. This familiar logo has not been intended to have the daily lives of most people. It has appeared in the racing field, especially in the history of the F1 (first-class equation car). And when it appears on the road, it means that the flying quot; speed, sexy and wealth quot ;. It is Ferrari.
Ferrari’s name comes from her founder Enzo MIDDOT; Ferrari, from 1947 to 1988, his life is committed to racing career, but also built Ferrari to become the world’s most successful high-performance racing car. One of the brands. The founder has more than 40 years of enthusiasm, as well as the uniqueness of high-performance vehicles, and let Ferrari’s development and even products have been deeply influenced. Compared to the starting heads of the founders, the continued selection of wind waves from the end of last year, let Ferrari caught the vortex of as long as half of the year. With the new CEO’s dust, the new problem is also coming.
The bloodline continued the dynasty 
According to the company, a company that was born with the founder, the first time after the founder The power delivery is the most difficult and dangerous, but Ferrari has a pure successor of Montezmolo. Mongolia has served as the Middot; Ferrari’s assistant, and in 1991, Ferrari, which officially took over in the struggle stage, and opened the chairman, which was opened to his 23rd Ferrari’s era.
In order to booster the morale of the Ferrari, Monte Zero has vigorously develops F1 team sector, hoping to return to the past. Glory. Under the leadership of Mongolia, Ferrari took a regular championship in the Century and the championship of the driver, and then creating Michael Middot; Schumacher F1 Covenant’s Weiye. In addition to the Racing Gene of Reviviation, another significant reform of the Monte Zermolo era is to restore the civilian car business in Ferrari, and the sharp increase in sales is also transformed into interest.Run, let Ferrari get rid of previous debt.
However, even if the Ferrari’s civilian car business is released, Monte Zermolo also hopes to control the annual sales volume at about 7,000 units, keep Ferrari’s scarce. So that in this time, Ferrari started the effect of luxury goods in this time. This can also be seen from the last CEO of the Mongolian Times.
Fercisa, which was appointed as Ferrari CEO, is a complete engineer, but he is also Ferrari Quot; luxury marketing quot; firm supporter. He has disclosed that you want to have a Ferrari, enough money is not the only decision condition, but also love our products, eager for our products, must wait to have Ferrari. After all, for Fercass, which is equally Ferrari, Ferrari is like a goddess worthy of being loved and stood.
Business Temptation
Of course, everything is over, but Monte Zemolo and Fisassa Combination, ending in quot; palace big play quot ;. In October 2014, there were many prosperous ceremonies of the Malaneu Industrial Factory, and there were more helplessness in the Monte Zermore era. With the loyalty and extraordinary love of Ferrari, Fercisa announced that it was decided in 2 years, and no one was able to stop the arrival of the Ferrari Marko.
Malchen is also extraordinary, knowing business, law, management and even philosophy and literature, etc., only more than Fercisa Small 6 years old. From his profound knowledge, we certainly did not find the project, car category, but this did not hinder Marche, pulling the precarious Fiat pulled back from the cliff of the times.
Maljo is a smart businessman, so it is also a positive change. He personally directed the big dramas listed on the New Year of Ferrari in 2015, let Yuema become the first super-run listed company. As for his predecessor, Fercass’s conservative for SUV, new energy and production, is no longer a problem in Malche. He sensitively the changes in the market and the importance of the Chinese market for future Ferrari strategies.
In Ferrari’s 2019 financial report, Yuema has exceeded 10,000 units in the year, and the net income of the annual net income also reached 3766 billion euros high, net profit of 699 million euros, this The transcript is too dazzling in a super-run brand. Among them, China’s market sales increased by 20% year-on-year, and became the fastest growing area of Ferrari’s sales. Ferrari’s first SUV model PUROSANGUE is also hoped by the market.
I don’t understand the quot of the car; firefield quot;
When Malchi is full, Mad is in 2018 Say goodbye to this world, 2019 Ferrari’s shining transcript is the comfort of him, and Louis Camilleri has become Ferrari’s emergency fire CEO. Camilleri’s idea can be used in Quot; Xiao Ji Cao with quot; to describe the long-term goal of building Ferrari to become a mature luxury brand, it is more cautious in specific project implementation.
For example, in the field of new energy, Camilleri has expressed that Ferrari will not launch a pure electric vehicle model before 2025, but there is a mixed power. Clearable planning. For example, Ferrari released the first hybrid model SF 90 Stradale, and plans to become a mixed power model in 2022 to sell 60 percentages. Of course, from now on, this plan is estimated to be implemented. 
Because Camilleri is rich before picking up the LaliThe management experience in food and other fields, so he can look at Ferrari with the mentality of luxury. In addition to increasing the extension of the Ferrari product line, seeking high premium, high profits, and promoting new hybrid new models. During his term, Ferrari’s luxury goods in the fields of clothing, accessories, entertainment. You must know that in Italy, this kind of luxury brand should not be too much, while Ferrari also pushes the stock price to a new high under a range of business activities.
Hespeled regression
and Camilleri suddenly announced the retirement due to health reasons, accelerated a new round of Ferrari change. From the CEO-choice questions from the previous year, it can be seen that Ferrari has repeatedly hesitating the future.
Next, the luxury company Valentino and Gucchi CEO also boarded the list of collectors of Ferrari, the positioning of luxury goods and Ferrari The basic development of the handmanship is still fit. Camilleri’s success also explained that there is no experience in the automotive sector, and it is not necessary to lead great law.
But the end Ferrari finalized Benedtto Vigna as the new CEO, this time for 6 months of choice, also explains the determination of Ferrari to seek traditional transformation. VIGNA is followed by the rest of the Lisa, and another technical talent rudder law Lali. However, this helmsman is no longer a technical expert in the traditional car field, but from the semiconductor business.
VIGNA’s old Dongjia is an intention of semiconductor company, president of microelectromechanical system and sensor sector, this is also 2020French semiconductor company is larger, the highest profit sector. STMicroelectronics is also a worldwide semiconductor supplier, with rich experience in automotive fields. 
Finally, VIGNA, also indicates that Ferrari has finally begun to return to the road experienced a few years of building a luxury brand. After all, a dazzling financial report will eventually test the sustainability of the Lali. In the face of more stringent environmental regulations, as well as the development trend of automotive electrification and intelligence, Ferrari can’t let go of yourself in the old track.
This determination is quite difficult for a manufacturer of an average price of more than 200,000 euros, and the top-down reform has just begun. However, Ferrari, which continues to build luxury, left a rich quot; heritage quot; high profit accumulation, let Ferrari will be more relaxed in the influence of transformation and epidemic, will be more relaxed to postpone the financial objectives of 2022 years for a year. The space left to the new head VIGNA is also a worse, but the time is more nervous.