Author: little magic
December 19, 2019, the first model of love Chi automotive brand from new power – pure electric compact-class SUV U5 in Hainan officially listed. New cars were introduced U5 ING, U5 ING +, U5 PRO and U5 PRO + 4 models, the subsidy is priced at 19.79-29.21 yuan.
love Chi U5 equipped with battery power Ningde era latest NCM811 batteries, liquid-cooled and equipped with temperature control system. On its mileage consumers are most concerned about, there is a very good competitive performance.
wherein Fundamentals U5 ING carrying capacity of 53kWh battery pack, providing NEDC maximum mileage 403 km; U5 ING + and U5 PRO is equipped with a capacity of 65kWh battery pack, providing NEDC maximum mileage of 503 km; and the top with the version of the U5 PRO + 65kWh battery B based on the additional energy package will further expand to power 83kWh, the maximum mileage is also raised to 623 km.
As for the charging problem, Chi love the wisdom to build eco-energy, propose different solutions for different charging scenarios: Private pile outside, love Chi nationwide covering 100,000 + effective public charging post resources, in addition to love Chi’s first fully automatic charging intelligent robot technology, but also through a future call key, to “find car pile” to “pile to find the car” to reach a real low-cost, high efficiency decision scheme.
on the overall performance of the vehicle and test drive experience, we have introduced in detail before, not repeat them here (Click for details). From the pricing of the vehicle in terms of personal feeling of love in the mainstream Chi is still quite compact SUV in good faith.
especially after reading model configuration table, feeling U5 configuration is very kind, unlike some brands Starter Edition models, although the prices very low, but the configuration is very simple, a lot of comfort and security and is not related to the basic configuration so that entry vehicle became completely meaningless “decoration” of existence.
and U5 in this regard is different, different pricing for different intervals in fact the main battery capacity, configuration differences are minimal effect on the vehicle. For example, the price for the basic version 197900 and 222100 yuan in the equipped version, the difference between them and top with the second and top version in the configuration of mainly small electric induction tailgate, face recognition and intelligent driver assistance systems such does not affect everyday use, so the user needs these little configuration, the first two models configuration is quite enough.
Of course, the sincerity of love Chi U5 consumer’s performance is not just kind of configuration and affordable price, it also further reduce consumer’s largest car brand by the new forces of these “special” operations concerns:
first of all, before a change in the mode of sale of conventional cars, love Chi launched a bold try before you buy the policy. Unlike other brands as consumers in the car before the vehicle performance can only be understood through a brief test drive, love for Chi is particularly want to know U5 U5 user experience car rental reservation introduction of the depth of services.
users only need to pay a small rent, you can press two weeks, one month, two months, three months of the lease term to long-term test drive U5, to fully understand the car, personal experience whether they meet their real needs. This new marketing model not only demonstrates the love Chi confident in their product strength, but also truly love Chi empathy, sincerity experience offered starting from the consumer point.
Second, due to the rapid iteration of electric vehicle technology, new car launch time is getting short, its low rate of preservation is a major concern consumer car. According to “China Automotive hedge rate report” shows that the current three-year average fuel vehicle models hedging percentage was 60, while the percentage of electric vehicles was less than 30, so it is often used for those who want new customers, or unexpected economic question to the user with electric vehicles realized, sell electric cars will undoubtedly make them heavy losses.
Faced with this consumer pain point, love Chi designed for users to launch the sincerity residual value guarantee program. For U5’s first owners, you can enjoy 50% off the buy-back 3 years, 40% off new ones, as well as additional subsidy of 5555 yuan replacement, and this program will continue to follow-up on the launch of the U6, U7 and other models, so that the consumer you can feel at ease car.
Third, for the first batch of car users, love Chi is to provide a rich owners’ equity. That is, until 19 March 31, 2020, will be entitled to purchase U5 users enjoy lifetime vehicle warranty, roadside assistance and lifelong lifelong delivery vehicle networking traffic.
In addition, the first owners can also enjoy a free car depth of experience, the maximum zero-interest car finance scheme, free private pile solutions, seed users better enjoy half of 2020 charging big benefits.
in the last car policy, the love Chi also introduced a flexible program once the top models U5 PRO for. This battery rental car program, purchase price of only 147,900 yuan, 1667 yuan for the month, while enjoying complete configuration greatly reduces the threshold for consumers to buy cars.
From the workmanship, quality, and then on the issue of intelligent life of these consumers are most concerned about in terms of the overall strength of love Chi U5 performance of the new brands are considered superior forces and a more attractive price range also has a good ability to compete in the compact class in pure electric SUV.
Although the market U5 compared to other brands of new forces later, and chose a large automobile market in terms of environment or season of the year are the most severe cold winter, but we can feel it carries with full sincerity from.
In addition to good product quality, rich owners’ equity on preferential services plus a series of heart-warming undoubtedly bring more attractive to the car, and the “newcomers” Love Can With Chi U5 played a good start, we will continue to focus. [END]