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In order to enhance market share, Alfa Romeo supercar discarded to make way SUV

Author: Yi Sidi husband

because the FCA Fiat Chrysler has just decided to merge with the French PSA Group in October 31, 2019, the two sides in order to 50:50 and other forms of formation of the world’s fourth largest auto group. Therefore, when the release of the third quarter of 2019, Alfa middot; Romeo planning for the future has made some adjustments, especially for the future of the new models have been re-examined.

We note that Alfa middot; Romeo 8C sports car almost has developed a new styling of the invisible, and sync “Resurrection” GTV SUV models also make products in the new plan. This had to exercise control as a selling point of the Italian car brand, is abandoning tradition.

2018–2022 year performance report

a clear understanding of the pattern is best direction

for market share is not high alpha middot; Romeo, a fully embrace SUV is undoubtedly correct routing, and also its first look at the rationality of product planning for the future. In the past, Alfa middot; Romeo has repeatedly raised new product plans, in particular the development of news announced new 8C Coupe and Cabriolet GTV in June 2018, and successfully attention of many fans. But only a year later, Alfa middot; Romeo on the release of a “most understated” new car plan – to follow the 2019 third quarter earnings report released together.

a new generation 8C canceled, GTV also canceled

is attached to this report, the page displays the new car plan from 2020, Alfa middot; Romeo and funding will focus on four main core models. Including the 2022 launch of the new B-SUV (small), 2021 launch of the new C-SUV (compact car or a name for the Tonale, see “Alfa middot; also a fan of Romeo SUV, Tonale production version of the upcoming release”) , and in 2021 years to the mid-term facelift of the Stelvio and Gliulia. In fact, there is still going to retire in the sale of compact hatchback Giulietta, follow-up and no longer be updated. After

compact SUV is expected to achieve electrification

trying to enter the high-end market with the German BBA “troika” to compete fail now Alfa middot; Romeo become more grounded gas, as well as easier access to (lower prices, large preferential). Therefore, SUV is the best way to cut the Italian people to find, at least, can lead to more consumer attention, rather than expensive sports cars as “narcissistic.”

From the planning point of view, 2021 launch of the Tonale will build on the Jeep Compass platform, but also the actual Fiat small car platform. The Tonale in power will launch PHEV plug in hybrid electric version, and the 2022 launch of the B-SUV will be 100 percentage pure electric power system uses to meet the city’s demand for the use and carbon emissions. Sources also indicate that Alfa middot; Romeo will abandon diesel engine in 2021.

Alpha middot; Romeo Tonale Exterior Exposure

One speculation is that the basis of FCA and PSA were combined, alpha middot; Romeo may be able to use the PSA Group’s platform and EMP2 CMP platform, as the two platforms can just provide PHEV and BEV models. But in fact, switching technology platforms often require two or three years, and this merger has only just begun, so the PSA small / compact car technology to be applied in the FCA’s models, at least take some time.

Alpha middot; Romeo interior FIG Tonale

However, there is a quicker solution is to use directly for PSA’s engine, such as B use Nidec motor jointly developed with PSA on -SUV, or use EB2 1.2T triplex carbon emissionsengine. Of course, it was confirmed that the alpha middot; Romeo Jeep B-SUV based Xia create a new generation of freedom, purely electrical, four-wheel drive is its technical characteristics, in particular, U.S. Jeep gene, also allows Alfa middot; Romeo have sales in the US more protection.

China market is no longer a priority

As the FCA and the restructuring of the PSA, also showed cautious stance for the Italians in the regional market. According to Alfa middot; Romeo previously announced 2022 product planning point of view, originally in the mid-term facelift Stelvio and Gliulia will also introduce LWB (LongWheelbase) long-wheelbase version of the United States two to meet consumer demand, but in the third quarter report are collectively canceled. Perhaps the Chinese market sales as expected relationship.

Gliulia originally to be launched in mid-facelift long-wheelbase version

including a new generation 8C, GTV, E-SUV, Giulietta mid-term facelift

as well as the mid-Giulia, Stelvio long wheelbase facelift canceled

At the same time there is a cancellation of the E-SUV, which is in a large SUV. To save money, achieve profitability as soon as possible, Aer Luo middot; Romeo in product planning is also more choice. According to Alfa middot; Romeo is planning its planned sales in 2022 from the current 170,000 raised to 400,000, so the amount of walking and relatively affordable models easier access to sales progress.

The new electric power system planning

In addition, while Alfa middot; Romeo 8C sports car to postpone or cancel the plan, but its genes will not disappear, because in the 2021 launch of the new Maserati GranTurismo, it will be equipped with 2.9 l twin-turbo V6 engine as the 8C planning, and will bless hybrid hybrid system.

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