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Consumer’s attention to MPV has a significant increase, and the inherent impression of tool cars is also in people’s hearts. Transition.
After changing the new car standard in Kia, the first model introduced to the domestic model is its flagship MPV – the fourth generation Jiahua, which should be unexpected, but this shows the brand for domestic The new judgment of the market.
Let’s first look at a set of data.
In 2020, the overall domestic MPV market fell over 20% year-on-year, but large MPVs in the segment increased by more than 20% year-on-year. In January-Aprud month, China MPV has increased by 374,000 units, up 43.9 percentage. 
The history of the development of Jaja is not short, and it has also been reached in China with the identity of imported models, and the consumer recognition is also harvested.
In fact, in 1998, Kia Automobile launched the first generation of Jiahua, which is also the first large MPV in Korea. It is worth noting that Its birth is a global model, exported to the Mature Car Market, etc.
Today is about to enter the domestic model is the latest fourth-generation product. It has harvested 2,3006 orders in Korea, and for an MPV model, it is enough to make it proud.
From my personal point of view, MPV has a very large development space in China, including myself, in fact, there is more preferences for this type of products.
MPV will be the next growth point in the market 
should be around 2005, SUV suddenly presents outbreak.
It is not accidental, but in that time, for domestic consumers, the commodity of the car is in the outbreak period. After the traditional sedan, when there is a kind of emerging things, it is often It will show a higher acceptance.
There is no doubt that better passatures, more flexible and practical space layouts are attracting the highlight of consumers, in fact, summarizing it. Three words, versatile.
However, after a period of brewing, the advantages of SUV products have also been developed. In fact, the prosperity of this type of product is to meet the needs of people for space.
From the perspective of consumers, the choice is to return to rationality. In this regard, the factors of the market and brand will decrease, people will calm down and think carefully, I really need it. What is it, is it from the public? Still solve the problem that the life is facing.
Tong said before the opening of the second child, and now the three childhood is coming, when I just saw this news, my friends circle The little partner is still feeling, it is time to change a seat, which can take care of every passenger.
Obviously, this is a more good news for the MPV model. 
How can people ask SUV and MPV? Although there is intersession, all divisions are the most sophisticated choices. Professional things will be given to the professional people, not to make together.
SUV is a combination of multiple types of products, which requires a recognition, and it is also what we need. It is a favorite feature, but when we want to get a better experience This doesn’t seem to be the best choice.
OK, this is the unique advantage that the MPV model is compared to other products. It is more important to get every passenger can get equal respect, yes, There is a driving comfort of the vehicle.
Now we can always hear the segmentation products, think about it,Containment products began to subdivision, this is not a description, consumers are more and more responsibilities of the automotive product itself?
If you go to observe the overseas market, the mirror rate of MPV in the street is very high, when people need a multiplayer The first thing that the vehicle thinks is MPV.
In other words, this actually reflects the maturity of consumer groups and markets. Conversely, after the domestic market is mature, MPV will also usher in sales growth.
What kind of MPV is KiaJa?
There is also a significant differentiation in the domestic MPV market, such as specializing in business travel, high-end luxury babysitter vehicles, and home practical models. 
There is not much product seems to let consumers skip the choice of choice, which is a good thing for car companies, but for consumers, it seems unfairness.
If it is used as a home user, it is sure that the product will abandon the strong business. The breath, because we want to see more design in the vehicle.
Kia Jiahua seems to find this, the cross-border style has little appearance on the MPV model, and it is really unforgettable. 
I think this MPV has become living and has become energetic, which has subverted the image of traditional “van”.
Through Jaja’s design language, let us feel the leading future technology in this type of model, maintain internal space, on the basis of human comfort, flexible space layout, balance function and aesthetics Fusion.
previously mentionedConsumers’ attention for space, from the third-generation I-GMP platform, Kia Jiahua with the same level of the same level, which is the basis for building flexible and comfortable space.
And there is a multi-mode freely adjusted seat layout, high-end soula seat (exhibition foil headrest / leg support), in fact, I have an evaluation criterion for MPV, if I can stay? It’s comfortable, it is good MPV.
The North American market is very high for MPV, and from my personal point of view, the North American market may be the future domestic market. The development direction, why do you say that because a domestic vehicle will play a variety of roles, with the increase in the population of the family, the comfort of the full load will inevitably pay attention.
The fourth generation of Jiahua’s third row can be completely housed under the floor, which is a great advantage, so the handling large item is very convenient, the space utilization is higher, this has been consumed in overseas markets. Consistent praise.
Further, some comfort configurations can be found in the configuration table. The first two-seat seat vent is heated, and the rear air conditioner filter device, the whole vehicle surrounding 12 speakers can make passengers satisfied in the trip.
Double 12.3-inch screen is equipped with intelligent interconnection system, intelligent voice, and carousel and other functions to meet domestic users’ needs of technology interconnection.
As for the most concerned active security, Kia Jiahua is equipped with L2 +-level smart driving assistance system DriveWise, including front anti-collision assistance, blind zone anti-collision assistance , Highway driving assistance, bilateral rear image, post cross collision assist, navigation-based smart cruise control, passenger off-vehicle safety system, etc. nearly 20 tip driving assistance systems.
It can be said that they have been leading the same level.
The list of configuration orders is actually a very boring practice, but the fourth generation Jiahua is a very balanced player in all aspects and has a highlight of highlights. MPV actually requires enough courage, I think it has such strength for this car.
The opportunity to show your boxing is coming
The domestic MPV market needs to be injected into fresh blood, in addition to stimulating the product to improve the product, allowing consumers to choose More fits their own models.
From the perspective of the product, the design, space, and positioning of the Asian fourth generation Jiahua are in line with domestic consumer taste. 
Kia released a Newkia strategy this year, the most core part is “Everything is to operate as the guidance”.
From this is about to introduce domestic Jiahua, solve the ability of consumer pain points, it has, and its appearance, it will fill a blank zone in the domestic MPV market.
The flagship global model came to China, with the opportunity of the big boxing, of course, it also shoulder the brilliance of the brilliance before the returns. [IDailycar]
