- BMW iDrive 7.0 interactive system, leading the car all-digital operation
- gesture control to seven species, providing full sense of driving experience
- Based on voice control BMW’s intelligent personal assistant, to create a personalized exclusive interior space
(Shanghai / Beijing) under the guidance of the new strategy, the BMW Group is ACES (automation, interconnected, electrification, sharing / service oriented) innovation represents the future direction of four continuous layout, blaze new trails, to lead the restructuring of the industry and to ensure a sustainable future success. As an important part of the new strategy, the BMW Group has been a pioneer in the industry is committed to optimizing intelligent Internet to create a variety of digital travel experience for users worldwide.
In 2001 the BMW Group’s success introduced iDrive system, to become the world’s first car manufacturer to introduce a new vehicle control concepts. Since 2015, BMW gesture control system by using a 3D video camera, a simple vehicle to achieve a variety of functions, without having to touch operation. In China, the BMW Group has been active in the BMW technology and services into the Chinese digital ecosystem. Shanghai International Auto Show this year, the BMW Group’s latest innovations in interconnected areas, namely BMW iDrive 7.0 systems and human-computer interaction intelligent personal assistant BMW (BMW Intelligent Personal Assistant) appeared on the same stage. BMW iDrive 7.0 interactive system has been applied to the new BMW X5, BMW X7 innovation and other models, “BMW intelligent personal assistant” will also be released for the first time in China along with the new BMW 3 Series, and with the new car on the market soon push market.
BMW iDrive 7.0 interactive system to open a personalized Internet experience
The new BMWiDrive 7.0 interactive system uses the most advanced all-digital design, displaying the new display and control concept BMW. At the same time more concerned about the individual needs of the driver, further optimization of the attention control function. The new LCD instrument will no longer replicate dual-oval style traditional instruments, replaced as “angel eye” headlights like the classic style, internal embedded real-time navigation map information and multimedia information.
personalized custom user interface
As the younger generation become the main consumer, the consumer is becoming personalized car one of the important reference indicator when. BMW is so that every user can have “exclusive private” in the sense of dignity, BMW iDrive 7.0 interactive system came into being. Display and control concept compared to the past more driver-focused, the driver interface can be customized according to individual needs, meet customer needs. The driver can choose from 15 images to set their own personal information, whenever the vehicle is started, which will run automatically according to personalization driving habits and preferences. Personalization of the vehicle is also reflected in the central control display “My car” in the Home menu. The driver can not only set the welcome message according to their preferences, but also able to control the content display system is adjusted to the center.
intelligent people and vehicles interactive experience
BMW iDrive 7.0 personalized interactive system is also reflected in the driver with a variety of interaction patterns between vehicles. It allows customers the freedom to choose in the five-dimensional interactive interface, iDrive knob, steering wheel multi-function button, touch screen, voice and gesture control for natural communication between man and car. Wherein the gesture control further expanded, the control gesture to 7 species. For example, the driver wants to select navigation destinations via the touch screen, this time, the display will provide a full numeric keypad for its operation, as long as the drivers have an idea, any operating convenience by BMW iDrive 7.0 interactive system to consider.
Internet as a cloud innovations BMW BMW digital services, but also the new BMWSolid backing iDrive 7.0 interactive system, which is based on open cloud platform is built, designed to provide customers “one-stop” digital travel experience. Thus, BMW has always been committed to create a complete travel ecosystem, from three aspects of the vehicle, and the journey of life to provide customers with intelligent, seamless, personalized travel services.
intelligent personal assistant BMW, create a personalized exclusive interior space
BMW the Shanghai Motor show BMW intelligent personal assistant, BMW is another innovative breakthrough in the field of digital interconnection. BMW intelligent personal assistant, like a stealth right-hand man, is not only understands but also understands your perfect car co-pilot. The face of the “assistant”, users simply say “hello, BMW” will be able to communicate with it. The driver to control the vehicle and access vehicle functions and information by voice. Future, intelligent personal assistant and accompanied the driver, whether at home through intelligent speakers, or outdoors through smart phones, can interact with their car outside. More importantly, it will also be compatible with other digital voice assistant, to connect to other fast-growing ecosystem.
“understand the car” BMW experts
BMW intelligent personal assistant and a true BMW experts, it can tell the driver how to properly use the various functions of the vehicle. If you can not find the light lever, you only need to ask, “Hey BMW, how to use the high beam”, BMW intelligent personal assistant will patiently answer for you. BMW intelligent personal assistant can understand everyday language of the user. For example, the road feel a little tired, want to relax, just to say “hello BMW, I am tired,” intelligent personal assistant BMW will open a refreshing program automatically adjusts the interior ambient lighting, rich sense of rhythm music player , gradually increase volume, reduce air temperature, air volume increased air-conditioning, open the sunroof sunshade.
“I understand” personal assistant
future BMW will continue to study intelligent personal assistant driver’s car habits, such as to determine the user travel time every day, in advance the road trip and pushed to the end of the phone, and set a good driving position, air temperature, ventilation mode in advanceStyle, ambient lighting, as well as radio and other media. Future BMW intelligent personal assistant will also continue to upgrade and bring more interesting and useful features. In China, it will also be able to collaborate with elves and other third-party intelligent systems, common dishes user life.
see reflected see the whole picture, BMW iDrive 7.0 interactive system with the intelligent personal assistant BMW has class-leading in terms of travel interconnected BMW Group has become a model for industry. Future, the BMW Group has always been firmly committed to investing in the future and lead the future, efficient practice new strategy, with strong innovation capabilities continue to expand distribution in the Internet field, leading to accelerate the field of high-end travel technology companies in transition.
BMW Group
The BMW Group is one of car and motorcycle manufacturer and world’s most successful awareness is high, and owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.