Shanghai May 13 / US News / – In the global car intelligent wave of the las, automatic driving technology is gradually entering the reality from sci-fi movie. The initial elders seem to “tear” a slogan of tomorrow, let people see the appearance of more free and human nature in the future. But at the same time, there is an accidental accident and rights incident, but also put the consumer’s safety and reliability of this new technology, and the alarm is ringing the car manufacturer and technology provider.
How to develop and promote the future development and promotion of the complex public emotions? In order to answer this question, May 13th, Market Research Institutions J. Power (Jun Di) and “Global Times” jointly issued the “2021 Chinese Consumer Automatic Driving Confidence Index” (under the “survey”). This survey conducted a sample collection from March 28th to April 1, 2021, collecting 1563 effective samples, and focused on studying the cognition and evaluation of Chinese consumers on automatic driving technology. And expectations, in order to provide a reference for future development of the industry. So, what important signals have been released in the survey?
China consumers “more open”
As the world’s largest automotive consumer market, China has undoubtedly become a sentinel position of the “new four” transition of the automotive industry, especially in the intelligent network car The promotion application is unique and leads the direction of the industry. In fact, this achievement has been unable to make a young and diverse attitude, which provides fertile soil for new technology applications.
The survey found that Chinese consumers have a confidence index of automatic driving technology to 50 points, which is 39% higher than US consumers (36 points in the United States), which shows that Chinese consumers have higher acceptions for automatic driving. , More confident to automatic driving.
China-US consumer automatic driving confidence index, source: “China Consumers Automatic Driving Confidence Index”
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“The large-scale use of automatic driving technology, in addition to the needThe technology, sound laws and regulations, can’t invent consumers’ confidence. With the automatic driving technology, consumers’ confidence and the willingness will become a more important topic. “JD Power China Automotive Product Digital User Experience Director Yilin said.
China-US consumers concerned with unmanned driving, source: “China Consumers Automatic Driving Confidence Index”
In addition, a interesting discovery is that when it is asked with unmanned advantages, more Chinese consumers choose to provide convenience and relieving people who have difficulty travel. Driving pressure, it is conducive to reducing driving accidents and traffic congestion. And 23% of US consumers believe that it does not have any advantages. This shows that Chinese consumers have more recognized unmanned value, especially their social value.
How will automatic driving at the perspective of consumers?
At present, automatic driving technology has achieved commercial small-scale test water in some areas, specific scenes. So, which scenes can be taken first Welcome to the scale of breaking ice, will this new technology will be able to really walk into people’s daily lives? This survey also depicts a “automatic driving road map” in the eyes of consumers. [ 123]
From the perspective of the confidence index, consumers are driving around themselves and the highest level of confidence in unmanned vehicles (56 points), relatively low for the confidence index of unmanned private cars (45 points) ), The minimum confidence index for purchasing driverless vehicles (43 points). 
Consumer’s unmanned in different scenes Driving confidence index, source: “Chinese consumers automatically drive confidenceNumber survey “
From the perspective of the vehicle, it is considered that the logistics transport vehicle will maximize the most exclusive consumers (55.2%), and they think private cars (9.9 Percentage) and taxi / webmark (9.3%) will have the earliest consumer for unmanned consumers.
From the perspective of technical scenes, consumers believe that parking scenes (automatic parking) and high-speed roads are scenes that will be the most first-place, and also the automatic driving experience scenarios of car enterprises need to focus on.
From time to time, consumers are expected to be in more than 5 years, consumers think that there is the earliest time to market without driving logistics and transportation vehicles, about 2026. Consumers are expected to be launched by no one to drive private cars, after 2029.
And some unexpectedly, in terms of brand awareness and trust, domestic technology companies are among the best. According to the survey, Chinese consumers are Huawei, Tesla and Baidu, the top three of the brand cognition of automatic driving technology in the current market. Huawei’s advanced technical image is the most leading in the hearts of Chinese consumers. Considering the complexity of the previous automatic driving accident and China road conditions, Chinese consumers have the highest level of automatic driving technology of domestic technology companies, and the automatic driving technology of foreign automakers and foreign technology companies is relatively low.
From cognition, the challenge is still
In recent years, automatic driving topics frequently board hot search, frequent accidents have become the haze of this new technology. Also became a concern that the consumer is difficult to digest.
Investigate, quality and reliability (32.5 percent) and technical feasibility under daily scenes (28.8%), is the most important factor affecting consumer confidence. Undoubtedly, safety is a prerequisite for consumers accepted unmanned driving. At the same time, consumers’ concerns about automatic driving vehicles also include possible technical failures, the possibility of hacker attack, safety, accident responsibility, etc.
And in fact, to resolve concerns, the light to solve the technology itself is far less than enough, Yilin believes that automatic driving automotive manufacturers and technical providers should considerSocial responsibility yourself can make consumers more trust.
At the same time, it is also important to strengthen public science, education and experience of automatic driving technology. In 1563 surveys, 86 percentage consumers have never experienced automatic driving feature, and 3 percentage consumers often use automatic driving capabilities, the latter’s confidence in automatic driving technology is higher than the former. This shows that the more consumers understand the automatic driving, the higher the purchase confidence. 
The higher the consumer, the higher the degree of confidence, the stronger confidence, the source: “China Consumer Automatic Driving Confidence Index
When asked if it would purchase unmanned cars, it means that consumers considering after a while, accounting for 58%, and considers purchases after test drive. 12 percentage, and clearly speaking that consumers who do not consider purchasing only 12 percentage. In the purchase and experience mode, more than half (55%) consumers want to reduce the use of automatic driving functions, enjoy the automatic driving function in more flexible way, monthly, press the mileage, the long payment is considering the consumer Payment method.
“Even if the driver’s technology is mature, you will have a large number of people listed to consumers. From the improvement of consumers, to establish consumer confidence, they will promote consumers. Will be a very challenging process. “Yu Lin said.