Shanghai December 17, 2019 / PRNewswire / – Jienisaisi Motors recently announced the appointment of HE Koch (Markus Henne) as Jienisaisi China, CEO, responsible for brand operations in China. He Koch will report to the global head of brand Jienisaisi Lee Yong-woo (William Lee), was appointed in December 1, 2019 to take effect.
Jienisaisi China CEO HE Koch (Markus Henne)
He Koch accumulated a wealth of experience in the luxury car industry, worked in the Mercedes – Benz and its high-performance brand of Mercedes -AMG. Before 加入捷尼赛思 China, where Koch served as Mercedes – Benz, vice president of marketing and market in Taiwan, won for the brand new consumer groups. Prior to that, he served as head of the Mercedes -AMG brand in Greater China, is building a brand new sales network and business model, further defined the brand leadership position in high-performance luxury car sector.
“Jienisaisi made in the global luxury car market in rapid growth, we hope that future business expansion in China, the brand has been further developed.” Jienisaisi global brand leader Lee Yung-woo He said, “what Koch’s leadership skills and extensive luxury brand experience in the Greater China region, make him the perfect candidate to lead Jienisaisi China. I believe he’s coming to help Jienisaisi successfully entered the Chinese market, as a new luxury car brand, with exceptional products and experiences for the Chinese market, will Jienisaisi layout expand to the world’s largest auto market. “
[ 123] before Jienisaisi formal entry into China, where Koch will further develop and optimize the brand strategy, make full preparations for the brands to enter the Chinese market.