as well as more than a month to the Spring Festival, many people anxious to buy car home for the holiday, some car prices eyes on this occasion, deliberately chose to bring the end of the new car market, Volvo belongs to one of them. December 12, and finally the long-awaited domestic S60, the listed price of 28.88-52.98 million. At this point, the entire family of 60 Department declared replacement is completed.
Although the new S60 starting as early as the middle of last year, dragged on for more than a year on the market, the novelty has declined, but the bad street compared to the BBA and Cadillac, Lexus, Lincoln kind of second-tier luxury brands it still stand out with distinctive design. Well, since it is just listed near the new car, now it is not no concessions? To answer this question, I randomly selected Shanghai’s three 4S shop.
a change in the name of “concessions”
You may have heard Volvo’s compare discount ruthless terminal, such as S90 can offer nearly 100,000, XC60 can offer more than 70,000, etc. …… in short, the Volvo in the outside world the impression that, in addition to representatives of security, even went to “big discount” draw the equal sign. True, in Volvo’s dictionary, discount of less than 50,000, hardly “discount.”
In this marketing, even if it is just listed S60, the price is hard to hold on. But I visited three stores, sales were verbally said no concessions, but said you can dispense with the first year of purchase tax and insurance to S60 T4 Zhiyuan deluxe version, for example, the official guide price 335,800, and that the purchase tax on about 29,717 yuan, the insurance of about 98.05 million yuan, a total of nearly 4 million.
Therefore, there broke the news online, the new S60 devices offer 40,000 yuan news, it appears to be true, but in a different nominal. Each store has 2000-5000 dollars service fee (not including loan service fee), admits sales, which they regarded as one of the few “pumping into.”
ExcellentHui smallest Volvo, actually …
even just listed less than a week of hot new cars, Volvo can do deals 40000, that other models listed earlier, is not greater concessions ? In fact, not entirely so.
stores found through exploration, XC40 offer 40,000 to 50,000, XC60 offer 70,000 to 80,000, S90 and XC90 there are more than 100,000 yuan discount rate, but V90CC and V60 offer is relatively small.
V90CC only 40,000-50,000 discount, it was 500,000 compared to the upper and lower price, is this less favorable. The V60 offer less, has become the lowest discount Volvo car – only offer 1.5 million, which represents a store’s sales, if you can order a car the same day, will give in to 20,000, but certainly no more.
In fact, V60 wagon is equivalent to S60, in addition to other basic ass with the same S60, S60 why have just listed 40 000 deals, the V60 on the market for four months to offer a Diudiu?
On the one hand, V60 is imported cars, the amount itself is small, it is not required to sell the KPI, so it will not offer much, can sell, sell, sell, not give up.
On the other hand, the evaluation of potential passengers are generally higher V60. According to my observation, a lot of people to the store to see the car, are more like the V60, guests have a claim to understand the car, he said the V60 is imported cars, better use of materials, and open the trunk lid underneath, pointed out to us thick insulation materials; there are people sitting in the car, said car smell V60 is lighter than other Volvo …… in short, the “import” tag does make V60 considerably.
▲ trunk cotton insulation of
Of course, its price than the same threshold low import V90CC, more stylish design, so to attract morepeople. However, due to the small margin of preference, most people look at cars, though a little heart, but do not worry set cars. Only one guest, go straight to the store, looked around the V60 minutes later, it was decided to pay the deposit.
S60 experience feelings
The use of the opportunity to explore shops and static experience a bit S60. On appearance, body proportions S60 is very coordinated, pure taste of Europe, after all, not through the body longer, looks relatively close together, but in fact, than the previous generation large space or a lot, with the new Mercedes-Benz C-class, BMW 3 Series long axis version par. After
coupled with R sports suits, greater visual impact, especially in the front bumper lower lip highlight black design, front car shovel feeling. Unfortunately, R sports suit can not be optional, you only have to buy a sports version.
on an option, in fact, there are many optional items S60, by 4S stores configuration table you can see some circled configuration, that are optional. But the sales do not recommend that you choose, because it belongs to the “customization” service, the equivalent of factory-made specifically for your car, delivery time will be significantly delayed, probably have to wait four months.
on the exterior member of view, the hub can not choose sorry, T3 and T4 because both models are equipped Starter 17-inch wheels, but in fact the 18-inch look better. If you’re like me care about this, after the car can put more handsome large-size wheels, then the original fish on a resale.
get in the car, a sense of quality is still quite good, on materials and workmanship point of view, you could not feel the difference with the full import of the V60. With the exception of interior design is too monotonous, and now the entire interior design of the Volvo are stereotyped. While other rivals, such as BBA, the interior has been depending on the model level, location, did some modeling adjustments. In contrast, Volvo is simply too much “sex” was.
However, user-friendly design is good, maintaining a “people-oriented” traditional Scandinavian design. For example, in the control of large screen fonts, Not many secondary menu for quick operation. More interior storage compartments, the selector lever on the right side compartments long, equivalent to almost half of my arm, almost all frequently used debris can be put inside.
stalls style is very fit hand, often a disc is still very comfortable. Unfortunately, part of the Volvo crystal above the stalls, such as XC40, and can not be used on the S60. Crystal stalls on whether tactile or visual, are very high, which is not on the BBA. Of course, the price is very expensive, according to sales reports, to be a file Liuqi Qian.
aspects of the ride, not outstanding on space, even the front row to a suitable posture (my height 1.75 m), sit back legroom also fists plurality addition, since the rear edge of the seat cushion made rounded corners, the length of the reduced number of supporting legs in general. In short, although the official said the S60 in the case of not longer, enough with mainstream mid-level luxury car rival, but only average, not particularly outstanding.
I think the biggest selling point of the new S60, or ancestral safety. On the one hand is the active and passive safety, its City Safety Assist city BBA is not the same level, or similar functions to be optional, but the S60 is the whole system comes standard.
This system has more highlights, the core is 60km / h or less with the case of cars, the current car accident or other situation, an emergency avoidance can automatically brake or stop, while the same level of car-like features speed upper limit is usually at 45km / h. In the video online, Volvo owners also had shared the video tachograph automatic emergency brake stop or avoid this area is a lot of customer recognition and mentioned.
not the same as another car emergency rescue system, and most competing products, this feature when the vehicle collision, if the system detects driving member of the unconscious, a short time will be automatically turned on 120 let the ambulance come. The SOS is most competing products according to the driver, it turned, but did not ask the driver to be considered in case of comaquestion. And even some luxury furnishings like SOS button, before we try the Japanese luxury brand, according to the roof of the SOS button, but not turned on for a long time, finally reluctantly canceled.
Finally, the materials used, a Volvo relatively good. Many online promotional materials, I was once informed by another brand of engineers, environmental friendliness of the materials used Volvo really is the industry’s conscience, Competitive Analysis Nawoerwo their company car will do and reference samples.
AL Channel Summary
S60, like other Volvo as safe as the biggest selling point, full use of the latest design language. In addition, it is not too eye-catching advantage. Now that China’s car is not mature, concerned about the safety of people traveling is not too much, not even wearing a seatbelt, child car hold people everywhere. In such an environment, Volvo is still bound to be relatively niche luxury brand.
