In recent years, the domestic car market had been incremental market gradually transferred to the stock market stage, the overall sales performance of the automobile market showed a downward trend, while the new crown epidemic to a large extent the impact of the global economic situation.
In this dual downward pressure, is a test of any car prices. According to China Association of Automobile Manufacturers data, the first half of this year, my country’s auto sales to 10.257 million, down 16.9 percentage year on year.
At this backdrop, KIA August sales of 21,848 units, up 1 percentage, and has been for five consecutive months to maintain a positive growth year on year, operating income increased by 23.7 percentage. Such academic performance is not easy, but also under the so-called big challenge, along with more opportunities.
between the past two years, for the KIA, the experienced twists and turns, but thus gain a valuable opportunity to brand precipitation and thinking.
September 7, rising body shoulder the banner of Korean cars, KIA revival carries the dream of Kay Cool (ALL NEW K5) officially listed, total new car introduced four configuration models, including licensing guide price of 161,800 yuan -20.58 million (purchase tax and insurance included), while providing 7 heavy manners, including “gift card package, life-long ceremony, replacement ceremony, love the new gift, free interest ceremony, the new Friends of the ceremony and intimate ceremony.
this price, Kia is clearly the courage to do the most drastic, compared to competing products mainstream models has a great advantage as most heavy KIA year models, Kay cool can further boost KIA sales growth?
“Z generation” exclusive car, leading the B-class design height
faced with an increasingly young car consumer groups, a car could sell well, “looks” played a very important and decisive role. As the saying goes, is the most practical high-value color competitive. All along, the KIA’s product value Yen are their swords weapon, the Kay cool in appearance made a lot of innovation.
Kay cool overall shape of the basic continuation of the overseas edition of the style,Tigers-style family had evolved into a tiger face in front of a nose, wider, flat air intakes and headlights perfect blend of stretching the overall sense of the front face, making mobility strengthened. In addition, “heartbeat” between day before running lights and “fangs” shaped front fog lamps serve as embellishment role in this pair of sporty front.
while still inherited from the first generation there K5 fastback styling and more beautiful line. Meanwhile chrome strip starting from the lower end around the A-pillar of the vehicle body, is a major highlight of design, enhance the exquisite sense of the vehicle.
tail design, many people like to see the same design elements, a total of four true bilateral exhaust threading tail lamp LED, diffuser motion modeling, identification very high.
can be said to Kai cool upgrade in appearance, even if the car market in, like the Camry, Teana these “aging” of the players, designs have been more movement and radical today, Kay cool designs still stand out, and a perfect fit with the current aesthetic needs of people, once again set the Kia design height.
in my opinion, be able to seize the attention of consumers, it is a prerequisite for the success of the car, which is cool Kay did.
not only by color value, or “technical home”
Of course, just looking is not enough, the master of the forest of Class B car market, Kay cool need a little hard to verify the force.
Kay Cool new from Hyundai-Kia Group’s latest third-generation i-GMP platform, its advanced modular technology platform, while the lightweight and enhance security. And as the engine, the seat and the passenger compartment floor using the set design in order to achieve lower center of gravity.
Further, thanks to the third generation internet i-GMP flexible architecture, KIA Kay cool further extended wheelbase, with 29 mm long wheelbase performance, the performance of rear space can be described as very “Haoheng.”
For Class B vehicles, the space is hard power, Kay cool the body length of the vehicle compartment space relating to the mostAnd data on two wheelbase, it is the absolute leader in its class rivals, Dongfeng Yueda Kia is really the focus of special attention to the Chinese market.
With good quot; quot ;, Kay cool foundation wants to build a sense of movement not just stay in the visual level, but from the design to drive deep into the texture sports atmosphere.
When it comes to driving, I must mention the power system, the Kai Cool provides us with two power systems, namely 270T (1.5T) +7 speed dual-clutch, and 380T (2.0T) + 8AT power version.
wherein 270T models equipped CVVD global original fourth-generation engine technology. It increases the valve remains functional, both short rapid opening and closing of the valve, but also a long time slow opening and closing the valve.
such that the engine can be in the Otto cycle, a Miller cycle, the Atkinson cycle switching waiting three loop manner, to achieve both enhance performance as well as lower power consumption.
to the official data is 4 percentage performance, fuel economy increased by 5 percentage while emissions decreased by 12 percentage can be said that the effect is quite obvious.
hot sale, the future can be
loyal to the so-called color value, caught in talent, this time not only to maintain the cool Kay Kia Motors always high Yen value, while still technically full force, so that consumers fully “occupied.”
benefit from the full force of the product, as of August 31, Kay cool pre-orders reached 8847 copies, more consumer-5000 Kay Cool paid 5,000 yuan “big book”, as at 9 May 6, Kay cool pre-sale orders for up to 10615 copies.
unlisted DYK from Arcadia cool would give B-car market hit a calm lake provoked a firestorm, will be able to make up the consumer has not personally “touch” the real car, and to get the first batch of more than 10,000 owners Kay cool enough to appear cool Kay popular level, and consumers love and trust for Kay cool.
September 7Day, Kay cool officially listed, it has brought multiple surprises for us. First, Kay cool the vehicle purchase tax and $ 5,000 direct commercial insurance package, can be described as the price advantage is obvious.
In addition car customers will also enjoy the “cool enjoy 30 re-gift”: the supreme 8000 yuan, including 5 years 0 interest rate monetary policy, the supreme 20,000 yuan replacement subsidy, lifelong free UVO flow, fixed 5000 yuan package commercial insurance + purchase tax, the owner of the car is recommended to enjoy the 5000 yuan reward of insurance, hedging 10% 1 year redemption and other preferential policies. Through a variety of policies, allowing users to purchase more affordable in the process, the car process more peace of mind.
In addition there are five cool Kay optional premium package, including technology package, Chi Heng package, comfort bags, sports bags, enjoy luxury package. It is worth mentioning that, by the next KIA Lynx official flagship store set, you can also enjoy playing Kay KOOL cool custom models. Purchase custom models, a chance to enjoy the value of free additional gift of $ 3,000 option package.
a wealth of optional program that allows consumers to choose according to their own car needs correspond, no longer “do not need to spend money to buy their own configuration”, more cost-effective.
Kay cool design stand in the B-car market in appearance; Technically, the third-generation i-GMP and original CVVD internet technology, so Kay cool become a veritable power to send; on price and policy, KIA car-depth understanding of user pain points, are given with a very attractive price at the same time launched a Seventh enjoy cool gift, allowing users to have a new experience in the service .
Kay Cool from three color values, technology, pricing policies, like three ferocious ax to pound the market, creating a new level of KIA products, services, new heights, it is bound to further boost KIA sales growth. (Author | Sage)