changes in the automotive market is obvious, multi-dimensional data has emerged as the fact that downward momentum will continue. However, microscopic analysis, we know the automotive market toward diversification, meticulous direction in development. Consumer satisfaction with vehicle quality, brand and marketing and other aspects, has become the segments are automotive brand development effort.
most people Natural familiar to the number of changes to the younger market. According to statistical data of third parties, among visitors 4S stores nationwide, Y Generation visitors accounted for 59.2 percentage, far more than other generations to consumers. So it is no wonder, major car firms in the launch of a new car, the emphasis on the product itself are young property. Since the young attribute to emphasize, it must reflect the link between the product and the younger age groups, while the match up is the best way to close one of the target groups.
This it explains, in a whole new generation MG ZS listing will appear with young people Gala band, penicillin band, band face, “China’s new rap” champion Yang and the Soviet Union, as well as a conference bringing reason the concert stage performances .
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a whole new generation MG ZS launched a total of seven models, the price range of 7.98-11.28 million, and provide full-line 4000 yuan purchase tax subsidies; actual payment price of 75,800 yuan -10.88 million. In addition, the conference site announced financial solutions, users ended December 31, 2019 car, and enjoy the down payment percentage from 10, 36 to zero interest rates, to buy MG PILOT L2 + modelsChuxian enjoy up to 40 percentage overpaying, buy engine Trophy Edition models enjoy 10 years or 200,000 km limited warranty, etc. “Jazz” value-added benefits.
cost in addition to reflect the portion of the price, but also because “how much money can do much to do.” One-stop consumer attitudes, not uncommon among potential buyers, maybe they will not express similar views, but consumer behavior itself is showing great example of these ideas. According to a statistical report of the four major accounting shows that the proportion of Chinese auto consumers are willing to pay for the cost of the vehicle with advanced networking features for a percentage of 44, far more than other countries in the Asia-Pacific automotive market.
In the world standards to create a whole new generation of MG ZS, equipped with the latest SAIC Ali zebra Chi-line 3.0 system. The system enables remote control, Chinese and English mixed voice control, refueling wisdom, the wisdom of parking and other functions, and through it access to hungry applications such as APP, independent of the original car experience the details of life in a more intuitive way to integrate among them, the owners have comprehensive coverage of travel and daily living services.
Automotive Industry to today, including the experience of intelligence, electronic and other aspects, to bring a different interpretation of the life of the car, it is also gradually changing opinions and attitudes consumer groups. So a whole new generation MG ZS is the first automatic driving skills to the popularity of models among the 10 million level compact SUV.
L2 + Bosch car mounted autopilot system, system integration withProtection of riding an automatic emergency braking AEB-Cyclist such as driver assistance, traffic congestion and TJA assist and cruise ICA integrated auxiliary functions, in line with 385 kinds of complicated road specifications, can help owners reduce risks in multiple scenarios.
In addition to configuring addition to a comprehensive upgrade, new generation MG ZS first time equipped with 1.3T turbocharged engine, maximum power of 120kW, peak torque of 230Nm, and match the latest love letter 6AT gearbox.
the image of the young, but we know young surface phenomena, but also an integral part of the process of deepening their way. MG ZS launched 2 years, product distribution in 36 countries worldwide cumulative sales of 250,000, and has won the sales champion in the UK, Thailand and other markets. As a mid-term facelift, new car design part of the natural need optimized in order to demonstrate its global competitiveness.
brunt optimization of the intake grille is blackened treated with a hexagonal grid design using sharp front headlights LED light source group; tails added chrome, bilateral double exhaust layout highlighting the new generation MG ZS sporty . Trophy version provides new car for the first time, a large number of application-specific black knight sports package, in front of the front grille, front lip and exterior mirror positions, such as spend bright black material processing, dynamic atmosphere more in place.
On the other Meanwhile, new car available in five exterior colors and three internalDecorative colors for consumers to choose. Interior design of the cabin, from the details of the deal with red stitching, to the new 10.1-inch LCD screen in the control, and cover a large area Tangsu to build, will weaken its predecessor introverted character, emphasizing open, assertive new personality, a new car is more sophisticated and bring a different kind of decent.
young people to play a strong heart is, how the products and services to consumers more acceptable way to transfer, and then meet some target groups in consumer behavior in social spending, so they brought out for the product and its sense of identity and to promote to a friend nearby.
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SAIC MG before this conference, held a MG Live! 70 trunk anniversary party. Play through the trunk nearly 40 different styles of tide for potential customers to the scene to provide flight experience machine, Dance Dance Revolution, a live football game experience, attracting many young people come to punch. At the same time, also passed unassuming life of self and the outside world, through the trunk younger party.
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in order to ignite the passion of the most popular bands, “super slash youth” Han, Liverpool legend Vladimir middot; Smicer whole new generation of stars such as MG ZS to help out, as well as the first sale of tickets in the form of conferences and other bold move, from the product to the consumer, to cultural values and different, to establish their young , and other brands is not the same MG ZS. What brand is not what I thought I was, but you and I experienceImpression on your mind.