Recently, a message can be said to make the Toyota, especially Lexus fans excited one, Lexus finally introduce a pure electric vehicle, and this with hybrid luxury brand in BBA have introduced pure after the electric car, and finally to launch mass production of the first pure electric vehicles a.
The new models unveiled at the Guangzhou auto show debut of No. 22 last month, allegedly the pure electric car is designed for Lexus Chinese and European market launch. Also, according to “UX300e” on the vehicle registration information Lexus point of view, the release of the first pure electric cars should be on the basis of UX on the Lexus to build an electric version of the UX.
even though, Lexus launched on pure electricity production model of the time later than most brands, but when the news came out, many riders still very looking forward to. According to the Toyota brand planning shows that 2025 will launch 10 models of electric vehicles, and will be among the 3 models from Lexus and Toyota will also be put into a dedicated electric platform -e-TNGA in 2020.
right, following the market trend is understandable, but when Jiang brother to think carefully about it, inevitably lead to a question. Why not choose the highest selling Lexus, the ES reputation as the best base to test the water market’s first pure electric car? ES knowing that reputation is bound to have a positive impact on sales, why it has chosen to bring a whole brand car sales worst UX to change? Next, Jiang brother to explore together with you.
1. There are C-HR pure electric precedent
In April of this year, Toyota Shanghai auto show has been released C-HR pure electric models, but in terms of mass production Guangzhou Toyota is building a fourth production line specifically for electric vehicles. And we all know, Lexus and Toyota C-HR UX are from beneath TNGA-C platform.
So, if you first introduce a pure electric car based on Lexus UX on the basis of C-HR pure power on the platform model already has a precedent to expand electric vehicles, will be more mature in technology, It will also be more cost-effective. So compared to other Lexus models, UX as a product of the first to electrification of the platform, there is no precedent would be more mature than the RX or ES and experienced.
2. The size of the market in line with China
From the Chinese market for pure electric cars expectations, or awareness of view , in fact, look at the domestic market, the electric car is more compact / compact car image appears, either sedan or SUV models, due to the special nature of new energy vehicles, most manufacturers are small electric vehicles on within the body of the car or compact car. Of course, this also takes into account the issue of power consumption and battery life, making the car more than five meters long are not mainstream electric car size.
If the Lexus ES such medium and large sedans as its first pure electric car, is not consistent with the current amount of walking domestic electric market wind models, to know in large-scale electric vehicles in terms of volume compared to the small and compact car is dwarfed in. In the body of UX attempts to do, it is a major factor in line to take the amount of electric models.
3. The test water-based products
as the Lexus brand’s first all-pure tram act conservatively and secure Toyota certainly hope that, with their own niche models to test the water UX pure electricity, thereby summary of market feedback. In addition, Lexus launch pure electric car is not for the world, but mainly for more attention to the electrification of Chinese and European markets, it will not affect too much with their own image ux to test the water, rather than masters models ES.
On the other hand, UX in the country this is the worst car sales, Lexus also eager Chinese market popular trend of electrification, can pullThe dynamic sales UX, UX to find another route to play. For ES, the ES itself because sales have been very good, the product has been very strong force, including sales of hybrid cars a high proportion, leaving pure electric play space is not very big.
Summary:
For Lexus, the electrification is still a form of attempt, and in the long behind domestic electrification under current circumstances several rounds of Lexus doesnt seem to want to try to do radical adventure, choosing instead a more mature and objective way to try and secure into the pure electric field.
and the introduction of pure electric version of the UX, and more should be followed by Toyota’s pure electric pace, but is not itself independently do purely electrochemical try. As for sales after the introduction of UX, Jiang brother believes it is very easy to end up with polarization, if you are keen to Lexus pure tram, then the pure power of a will pull UX. The pricing or whenever UX position after the listing is not fine, then its future will be like at this stage is still the same haze.