2019 was nearing completion, the year after waiting many models listed on hiatus, some are not promising vehicle sales unexpectedly. Today small will take you to see these 3 2019 the most surprising models.
Lexus ES: hunger marketing effect of good
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When it comes to the most surprising car, the first reaction of many people is naturally a Lexus ES. In this year’s overall auto market downturn environment, BBA have to rely on price cuts in exchange for sales, Lexus actually also rise in price? Not only that, the Lexus after the price increase is still difficult to get a car, put the car needs to line up.
then the price increases at the same time, the vehicle what change? In the exterior and interior, the Lexus ES did not change, mainly with the increase in the allocation. 2020 Lexus ES entire department is equipped Lexus LSS + intelligent security system, ICS intelligent radar with auxiliary brake function, the Lexus G-BOOK multimedia systems and mobile phones CarLife mapping function.
Some people may say that increase with the price acceptable, but before the 2020 Lexus ES market, the Lexus ES State Sixth Edition is also equipped with Lexus LSS + intelligent security systems and ICS intelligent radar with auxiliary brake function, and the price is not adjusted. Therefore interpreted as prices increase with a lot of consumers do not buy it. May, however, increase to mention car users are not in the minority, in the end is not BBA incense or big Lexus charm?
In fact, the Lexus ES sales also rose mainly due to price increases or brand of hedge rates and maintenance costs of these two points. Lexus’s full line of products have shown a ultra-high hedge market rate, according to data preservation Lexus ES-year rate reached 71.54 percentage,This is considered a benchmark for the entire automotive industry, and far more than the BBA, it’s also a lot of people choose an important reason.
We all know that your car is not only expensive, maintenance costs later is a huge overhead. Audi A4L, for example, a year maintenance fee is 5,000 yuan, fuel costs about 13,000 yuan, the cost of keeping a car nearly 20,000 a year. Lexus 4 years or 100,000 km and 6 years or 150,000 km warranty and maintenance, fuel costs at around $ 10,000 a year, compared with the Audi A4L can save about 1 million per year.
Lexus from this wave of hunger marketing sales data, the effect is quite good, but the mention car fare will have to wait to spend the behavior of user reputation of the brand and sticky sex, want to seize the hearts of consumers for a long time, in addition to quality assurance, marketing innovative, the most important thing is to grasp the advantages of good after-sales maintenance services.
The new BMW 3 Series: the comfort of a compromise, just the opposite?
this car before listing has a quite high degree of concern, the thought that BMW can take a hit, but the results of sales and a far cry from Audi. Seeing sales become a big problem, the terminal price is dropping lower and lower, the highest discount rate reached 50,000.
then the new BMW 3 Series what was good, but to no avail sales it?
the appearance of the new 3 Series is more movement compared to the old models, the torque also increased, but “not by twisting growth, weight loss, diminished oil” had to people sigh: this is entirely BMW horse.
However, these are not important, the new 3 Series is still the biggest point of contention cancel rear antiroll bars. BMW has always been known for sporty driving feel, the cancellation of the rear antiroll bars, body posture will tilt when the vehicle is cornering, the driver’s sense of control a bit poor, but for a seat occupant moreComfort. Although everyday driving in the driver’s sense of control only a person can feel, but comfort is the Chinese market needs, sales or why not?
is actually very simple, for example, you like to drink Sprite, it brings a sense of bubbling, if the health of young people in order to meet the current trend and this will change carbonated drinks no gas into the soda, I believe you will not foot the bill. The new BMW 3 Series, too, to cater to the Chinese market trends, but how to ensure their own unique characteristics is the top priority in ensuring the Chinese market preferences at the same time.
Song Pro: color values on the counter-attack? Dislocation competition is the key
BYD focus on building the new models this year, Song Pro since the market has maintained good sales results. In November, Song Pro’s monthly sales exceeded 2 million mark for the first time, successfully become one of the SUV market sales chart in fifth. Fourth Roewe RX5 more than 200 shy of the distance.
For a listing of the domestic SUV less than six months has achieved such success, indeed, surprising. Especially for users praise Which new cars, can not help but ponder what is the attraction of this $ 100,000 SUV in the end.
The car is based on the Pro Song Song build out, and the overall appearance is quite similar to the old, but the details of the more delicate. Thick chrome dragon nozzle grille, more innovative style of armor dragon fin column D, and a stronger sense of unity throughout Talon formula taillights like. The addition of these new elements, not only let more Chinese Song Pro wind, but also further enhance its value Yen level.
but look good enough? For consumers, the space vehicle is also a very important consideration. Pro Song of length and breadth were 4650/1860 / 1700mm, wheelbase 2712mm, compared with the level of the car forSpace travel more comfortable.
configuration, Song Pro line comes standard with EPB electronic parking system, the latest Bosch ESP 9.3 system, EPS electronic power steering system, BOS brake priority system, TPMS tire pressure monitoring system, reversing camera, parking radar and other driver assistance functions. The biggest bright spot is equipped with include ACC-Samp; G stop and go full-speed adaptive cruise control, lane departure warning system about 20 features and intelligent traffic sign recognition system, etc., L2 Plus intelligent driver assistance systems. For about a one hundred thousand SUV, this configuration can really impress consumers.
Song Pro is inseparable from good sales of consumer demand for brand-depth understanding. In addition to the user the most sincere prices, the configuration is in no way compromised, and even carried out was equipped. A top version of the SUV as long as the price of 119,800 yuan, driving feel pretty good, how bad, how can its sales?
[summary] Although not representative of three cars this year the entire car market, but it would be a small microcosm. Whether you are a luxury brand or brands, in addition to its own product quality problems, also we need to consider the needs of the market, to make corresponding adjustments and the right marketing direction of the product in order to gain a good market feedback.