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Lincoln first pure electric car launched in 2022, is it too late?

In the new energy vehicle transformation process in many luxury brands, I think the transformation of Lincoln Auto is relatively slow. Now, Cadillac, Volvo, etc., the second-line luxury brand of pure electric cars has already been introduced to the market, but Lincoln has no action.

This is not Lincoln I don’t want to launch pure electric cars, and in my opinion may be because Ford includes the current situation of Lincoln.

The first is that Ford Automobile currently supports the main profit source of Ford Car is not a car, but a pickup and SUV. So in recent time, Ford Motors also turned the main force in the North American market to reduce the main force and SUV.

Second, the Ford Automobile has accumulated in new energy vehicle technology, in addition to their own new energy automotive technology accumulation, more Cooperation with foreign manufacturers, such as Ford and Volkswagen cooperation, decided to use the mass MEB platform to carry out the production of new energy vehicles, such as cooperation with South Korea LG companies in batteries, and jointly establish a battery factory.

So the Ford is still in this, let alone Ford’s high-end brand Lincoln. But Lincoln is absolutely unable to give up as the high-end luxury brands currently Ford. So Ford car still wants to develop a good Lincoln brand.

On the Shanghai International Auto Show in April 2021, Lincoln has brought the Zephyr Reflection concept car. This concept car may indicate the development direction of Lincoln electric cars in the future.

June 16, 2021 (US local time) Lincoln has released the brand of the brand, the first pure electric car, and the new model will be launched in 2022 to commemorate the 100th anniversary of the brand.

The new name specifications and detailed information have not been disclosed. This new car is after the hybrid version of Lin Ken SUV Aviator and Corsair.electric car. Based on the company’s newly developed flexible architecture, it is said to support rear wheels and four-wheel drive. The flexible architecture is the core of the Lincoln Electrification Strategy. At least four electric cars will be built on the platform.

The new car is expected to carry the new Android information-based information and high-speed driving technology. Lincoln announced that it was plans to convert its entire product line into electric vehicles in 2030, and announced a large-scale investment of 30 billion US dollars, thus accelerating its environmental car strategy.

Lincoln Chairman Joey Middle; Faloto said: “Lincoln can accelerate the change of North America and China, accelerate brand Electricalization, it will increase smooth driving and quiet to another. “

Through the Zephyr Reflection concept car, we may be able to get a look at the future of Lincoln car in pure electric vehicles. First, in terms of appearance, Lincoln’s pure electric car is unlike the current Lincoln, it is very cumbersome to people, and there is a style of American car. The new car gives people feel more like the feeling of European brands, and the new car is more sharp, more sports fashion.

In the front of the head, the headlight design of the open eye is designed, and the middle is a LED day running light strip runs throughout the head, while logo It will also shine. The lines on the side of the body are quite smooth, and there is a feeling of the huckle. The design of the car is also very simple, and the design of the penetration taillights is adopted.

And when it comes to the car, it will feel changes in new cars, more technological. A particularly long connected big screen is used on the center console. Unlike ideal one, Geely Star, the central control screen is truly connected. Therefore, the visual effect is relatively shocking.

When the position of the central control stage is used, short and small lever shifts are used, similar to the maintenance of time, but the design of the center console The area is also very concise, almost a full-touch design. The multi-function button including the steering wheel is alsoTouch design.

Although from the whole, Lincoln will bring users a generous dynamic, with a pure electric car with scientific and technological, but the time to launch Lincoln in many luxury brands, it is compared late. So everyone thinks that Lincoln’s first pure electric car will succeed?

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