2020 August 27, co-sponsored by the car and driver service media and Tencent car, sponsored motor racing aspect hosted the “2020 China Automobile Customer Eco Forum and the China Automobile gold heart Award Presentation ceremony “online success. The online webcast presentation ceremony took the form of on-site real-time content publishing, many industry elite, the media big coffee and one million Internet users witnessed the ceremony.
“China Automotive Golden Heart Award” by the car and driver service media, CRI launched jointly in 2012, is the first and only by the media-sponsored professional car prices for selected customer ecosystem, intended to focus on the depth and strength of the system aspects of the domestic passenger car enterprise customer marketing, management, service, care and experience and so on, and help build China’s automotive customers ecology.
“2020 (ninth) China Automotive Golden Heart Award” once again upgraded selection of dimensions, an integrated system of four domestic passenger car business in the digital experience, customer care, intelligent Internet and riders organizations the strength of a comprehensive integrated consider.
selection process, the organizer of the four systems were refined again. Selection dimension digital experiences include business platform and operator, mobile Internet platform (the APP / micro-channel / applet), online experience platform, offline scenario digitized; selected dimension customer care includes online care internet, customer care / call center , care activities under the line, customer care products; intelligent selection of dimension of the internet, including on-board internet platform, intelligent interconnect systems, mobile terminal applications, forward-looking technology innovation; dimension riders selected organizations include brand car lovers, riders public service activities, membership organizational operations, riders word of mouth marketing.
“2020 (ninth) China Automotive Golden Heart Award” was officially launched in April, after the candidate brand collection, users and owners of the reader vote of vote-rigging and other aspects of the assessment, the final vote by the organizers comprehensive the results of observations and recommendations, and industry professionals selected the “2020 (ninth) China automotive Golden heart Award” annual list. The selection of a total of seven well-known domestic brand car prices and won awards:
“China Automotive Golden Heart Award,” the award is not only a deep plowing to be elected in the automotive brand marketing practice, forge ahead recognition and encouragement, but also committed to create excellent brand as an industry model for the automotive marketing direction of development and to establish the reference standard benchmark, leading the Chinese automobile marketing out of the pace of glorious new era. The development of
International Automobile manufacturing information, intelligence and other trends, the domestic auto marketing in the stock market competition intensifies, combined with market pressures brought about a new era of post-crown epidemic outbreaks that have made the industry challenges continue upgrade. However difficult hardships in adult, excellent corporate and brand has turn pressure into motivation, bucked the trend in the test, the occupation of the initiative.
awards ceremony the same period, the “new opportunities and momentum – the stock value of ecological reconstruction era after the epidemic” as the theme of “2020 China Automobile Customer Eco Forum” also in the form of live expert, a large coffee to the findings presented to the screen in front of friends.
face “trend for the better, challenges remain,” the era after the outbreak deal good moment, a test of all car prices. However, the increasingly intense marketing battle, car prices under the new situation how to “Tomorrow Plan” and “future” becomes particularly important.
To this end, “2020 China Automobile Customer Eco Forum” invited executive car prices, auto industry experts as well as cross-border marketing, CRM and many other large coffee elite common interpretation of the latest developments in the field of automotive marketing, sort out the key issues of sustainable development, and explore the future development of ideas and direction, set the tone for the realization of new developments in the field of automotive marketing and protection of the body and stimulate the vitality of the automotive market, help the automobile industry sustained and healthy development.
“2020 China Automobile Customer Eco Forum” strive to achieve in the era of the epidemic, the share value of the stock of the ecological reconstruction of the road for everyone, in order to promote the development of ecological construction customers domestic auto industry, improve customer ecological construction combined with the depth of the new marketing vehicle, enhance brand competitiveness, innovation, and risk-resisting ability, car prices to achieve win-win situation with customers. This is a wonderful collision of ideas, Sparks, allow participants enlightened, benefit.
Future, car maintenance and driving the media and CRI will continue to “China Automotive Golden Heart Award” as a link, to explore the development direction of the domestic passenger car business as well as construction of new forces repairer customer ecosystem; continue to “China automotive customers eco Forum “as a platform for the majority of car prices and colleagues to provide cross-marketing opportunities for communication and learning, mutual promotion and common development, promote the steady development of the industry line Zhiyuan.