Under the influence of consumption upgrade, the three-child policy release, the function is more comprehensive, and the MPV models with more scenario began to receive more and more consumers, the MPV market is also Unprecedented gestures accelerated. According to the data of China Stroller, from January to August this year, the MPV market accumulated sales of 623,000, an increase of 13.6 percentage.
, the entire MPV market, with more and more high-end models, it is also changing the two-pole differentiation attributes of low-end models and high-end models, gradually rendering trend. The multiplier studies have shown that the MPV market can attract and aggregate high-end users compared to cars and SUV. The industry is generally believed that the MPV market is about to enter a sharp entrance, ushered in the “golden age”.
Based on this, more and more high-end MPV models begin to flour into the market and strive to achieve a place in the Blue Sea. In this this, Dongfeng Yueda Kia brand rejuvenated first flagship MPV, the world’s “Nethong” model, the fourth-generation Jiahua domestic, and it is also seen in it.
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On September 13th, the fourth generation Jiahua officially listed, and the new car launched a 4 model, the official guidance price is 288,900-339,900 yuan. In Dongfeng Yueda, the general manager Liu Changsheng appeared: “The global flagship MPV fourth-generation Jiahua is a collection of sub-products.The culmination of those, it breaks the boundaries of fashion design MPV, has a large space at the same level most practical, user-friendly smart technology, designed to bring the most user-friendly experience for the Chinese value continuous improvement, the courage to challenge consumers. “
global positioning high-end quality
for the Chinese MPV market, Ka Wah is still” new “, but in fact it has been 20 years of market baptism. as a global flagship model, since its inception in 1998, with global quality Ka Wah will harvest over 2 million users of the trust.
and fourth generation Ka Wah since its listing in the overseas last year, has become a phenomenal product: in the Korean market orders reached 23,000 on the first day, the first seven months of this year amounted to eighty percent market share, becoming the best-selling Kia models in the US market in South Korea it. Toyota’s sales growth is more than that game, a well-deserved “red network” model.
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Today, standing on the starting point of globalization, the fourth-generation Ka Wah also committed to the Chinese consumers quality genes with international standards, and to “the Moving Lounge” product experience, bringing the maximum humane care, provide comfortable and safe driving experience
specifically, the fourth generation of Jiahua Ji in “Grand Volume amp; Ballroom” design concept developed from, taking into account the demands of family and business needs using the appearance SUV Looking conceptual design, breaking the traditional MPV design, giving users a new visual experience.
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, the fourth generation Jiahua is based on Kia in terms of the most competitive space of the MPV model. The global modular third-generation I-GMP platform is built, has a first-class car space, and the length of the new car is 5155/1995 / 1795mm, the wheelbase is 3090mm, which has created flexible, practical internal space.
At the same time, the third row of seats can be hidden, so that the loading space is increased to 1793L to meet the needs of users loaded large items, bringing more comfortable driving for users. Experience.
Use technology to strengthen comfort and safety
High-quality value, large space meets the basic appeal of a consumer to an MPV product. Under the short tide of the new four, the science and technology also became an important indicator of a car. For the fourth generation of Jiahua, intelligent technology will also become one of the “killer” that breaks the inherent impression of traditional MPV models.
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At the same time, the whole system comes standard car airbags 7, and equipped with a smart DRIVE WiSE driver assistance systems, equipped with BCA blind collision avoidance assistance, SVM panoramic images, LFA follow lane assist, NSCC navigation-based lane adaptive cruise, ROA rear passengers forgotten reminders, help secure travel.
Moreover, the user understands the demands of the KIA also in terms of comfort technological blessing to be equipped with high-end diastolic pressure seats to ensure driving comfort. Smart electric sliding doors, up and down Juzhao lights, remote electric sliding doors, electric trunk intelligent, 12 speakers Kellett high-end audio system, but also truly a “home away from home.”
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power, fourth generation Wah Kia using the latest in order to improve fuel consumption, reduced exhaust target for the development of gas Smartstream power system, 2.0T-GDI engine matched 8AT gearbox, maximum power of 233 hp and maximum torque of 353 cow middot; m not only brings a strong power and more stable, smooth driving experience, also can effectively improve the fuel consumption and reduce emissions such as carbon dioxide. In addition, there is also a comfortable, economical, sports, intelligent driving mode to meet the needs of user diversification scenes.
open up brand new chapter
As we all know, in recent years with its own brand continued upside, as well as Japanese, German and other competitors under pressure, so that the already fierce competition in the Chinese auto market resurgence smoke.
[123The era of change in the change has become the only way to become a vehicle enterprise, and Dongfeng Yueda has also ushered in a new ten-year key inflection point. Enter 2021 East Feng Yueda Kia has a series of movements such as a series of movements such as LOGO design, product delivery, and technical introduction by logo design, product delivery, and technical introduction.
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The fourth generation of Jiahua undoubtedly passed by touching the price of Asia never arrived. It is an important part of Dongfeng Yueda Kia. You must know that the Dongfeng Yueda, which is accustomed to walking the boutique route, in-depth high-end MPV market hinterland, undoubtedly an adventurous behavior.
Liu Changsheng is more frank: “We know,” said the price competitiveness does have a very adventure. “But for the fourth generation Jiahua, Dongfeng Yue Dacheng Asian is full of confidence. “We will not pay more low prices because of the pursuit of sales, but more reasonable prices that can reflect product value as pricing standards, so Jiahua canceled entry-level ‘乞丐 version of the model, which is to let consumers to enjoys entry That is, a distinguished experience. “
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It is understood that the fourth generation Jiahua entry-level model With seven airbags, knob electronic block, front anti-collision auxiliary system, intelligent electric tail, double sunroof, 12.3-inch KiaConnect control screen and other seven-level model selection configuration, proved it at 300,000Unique attributes in the high-end MPV market in the middle.
Not only that, the new car also brought about 30 days of quality and worry-free promise, 5 years / 100,000 kilometers of car warranty, 3 years 6 free basic maintenance, financial interest-free interest More buy a car, bring a new high-end MPV value for consumers.
As can be seen, under the guidance of the “New Kia” global strategy, Dongfeng Yueda Kia is a “user-centered”, with more forward-looking technology, more value sense Experience, constantly meet the expectations of consumers. As Dongfeng Yueda Kia officially said that the fourth-generation Jiahua rely with the world’s quality, fashionable, comfortable space, intelligent technology, etc., 300,000 high-end MPV markets, will be played in China’s high-end MPV market ” The role of the subverstrist, bringing Chinese consumers to enjoy each other and enjoy the audience experience of love.