At this year’s Chengdu Auto Show, the Great Wall, who had a total of five major children’s brands, can be described as a state of the wind, and each brand is positioned and has distinctive personality. Among them, there are many tanks and earth most of the people, and the tank brand emphasizes the roughness, tough, and Euzin to retro, soft, and commit to “more love women’s car brands.”
In China, the car brand directly emphasized that the main female market is not very common, then what is the heavy in this year’s auto show? What is the brand’s strength? Today, True Talk with everyone, first and let’s take a look at Euler’s latest product.
Official price: 1.35 million yuan (after subsidiary)
At the auto show, Euler Cat GT Mandari official Listed, the price is 1.35 million yuan after subsidies. As a GT version of the model, the new car adds a red element as a garment in the head bumper and other regions. At the same time, a larger volume of the tail and diffuser is used, which adds a bit of moving atmosphere to the new car.
The rounded exterior and moving elements, create an anti-beauty, compared to the conventional version of the model for the good cat GT Mulan It seems more dynamic and inflamed. Of course, this car is still a pure electrical steering wheel, power management is not its strength, and the value is the main selling point. In the field of domestic electric small cars, consumers ‘options are too small, and the launch of the Euler Cat GT Magnolia version continues to enrich consumers’ choices, can you win the love of cool girl?
2. Orapa Ballet
Official Sale: Unpublished (expected 150,000)
If the shape of Euler’s good cat has been very familiar, thenSee Euler ballet cat at the moment, you will be able to think of a classic – Volkswagen Beetle. 
came to the interior, ballet cat style As its name suggests, sweet, elegant, warm color with floral embroidery all kinds of crystal and decorative touches unique.
3 Euler Cherry Cats
Official Price: Not announced
Euler cherry actual cat Prior to the Shanghai Auto show is the Euler big cats production version, is Euler’s first pure electric compact SUV. Compared with other models in the family, in the shape of cherries cat seemed “illegal and” does not use too much retro rounded elements, but closer to the WEY macchiato and other models. Lemon new car-based platform to build, will be the first with cobalt-free lithium battery, mileage or up to 600km. 
In addition to the above new cars, Euler flash cats, punk cats, black cats, white cats, etc. were also unveiled. Yu Chengdu Auto Show. 
Good cat GT Magnolia version of the British, ballet sweet, lightning cat Cool … Several “cat” forms are different, the shape is color, showing a relatively rich product lineup of the Euler brand. It is difficult for it. It is only three years, and the Euler brand has set a more distinct brand style, bringing the consumer “retro”, “female friendly”, “sleep”, etc., this is the Europe The charm of the brand is located, but at the same time, Orap also faces a further breakthrough.
From January to July this year, the accumulated sales of the Euler brand were 59798 units, which was increased by 378.4 percent, and the domestic new energy market has emerged. .
At the same time, from mini-cars to small cars and even SUV, the market coverage of Euler is continuously improved, believes in baking products and other products officially listed. After that, the performance of the Euler brand will also boost a lot. Replaced by the Great Wall Lemon Platform, Coffee Intelligent Platform and other resources, Euler’s model is also more secure in assistive driving, intelligent experience, battery technology, etc. After all, there is only the truly improved user experience, in order to continue to attract consumers.
In “internal”, the same resources are the same as the other products of the Great Wall, and in the design, the progress of the Euler brand is very obvious. . If the Euless black cat, the white cat’s design is still relatively ordinary, then it is indeed more than a good cat, lightning cat, ballet and other products such as pay tribute to classics.Can attract people. At this time, the appearance of a car is the importance of the sales of models, it is self-evident.
However, the classic is indeed a shortcut, but it is also easy to provoke. Previously, the shape of the Eura Pek Cat caused a lot of controversy, foreign media even reported to the Great Wall. In fact, the auditory of Volkswagen Beetle has already expired. If the public is really prosecuting the Great Wall, the probability of winning is extremely small. But in public opinion, Euler can’t say victory. Although cars are all four wheels, it is inevitable that it is inevitable to be unprocated in a high degree of appearance.
Once, Zhongtai Motor is also good at imitation The famous noise is a time, but it is still going to fall, explaining that you want to spend long-term deposits, you will be in the end of the product or to speak with product strength and technical strength. The European models are pay tribute or plagiarized. They can only say that they are benevolent, and wise. But in this era of “color value”, I believe there will be many consumers to pay support.
In the view of the novel, such operations as long as the patents are avoided, but there is nothing wrong. However, the so-called gentleman is not entitled in the crisis, while continuous improvement of technical strength, if domestic brands can work hard in design, get rid of plagiarism, and even let foreign brands to learn from domestic brands, it will inevitably The development of the brand produces more positive benefits. 
In short, the Great Wall has always seen in SUV, but with the growth rate of the SUV market, the competition is fierce, Great Wall Motors need to continue to open up and deep pills. The small market, the blue sea market. While catering to new energy trends, the Euler’s market is mainly admitted to the female market, and it is an important part of the Great Wall Motor to improve market share.
From leading the pickup culture, to the launch tank 300 and other tough guys, and then to create a variety of Euler “cats” that pay attention to women’s needs and preferences, Great Wall cars will have exceeded consumers diverse demand. Appearance + Inner + positioning three-pronged, what kind of market performance will Ou La brand in the future, worth looking forward to! Welcome to “the” vehicle domain “, leave a message below, share your views on the Euler brand.