BMW Group actively promoting the “24” China strategic initiatives, continue to practice “in China for China” strategic concept of modern design of the floor drain, taking the essence of Chinese culture, BMW’s flagship brand with innovative thinking, into the Oriental beauty , modern interpretation of luxury, highlight the taste of the East Fang Xinyue adhere to the “customer-centric”, fit Chinese customers in consumer demand for Chinese customers to provide customized, exclusive luxury experience
[123 ] (Beijing) in the BMW Group new “strategic” guidelines, BMW actively promoting the “24” China strategic initiatives, practice the commitment to the Chinese market, continue to promote large-scale offensive to sharpen luxury goods brand, and is committed to customers enjoy luxurious experience, in order to achieve sustainable development. As “in China for China” and the new interpretation of “customer-centric”, the new BMW 7 Series Collector’s Edition Yao Hua Caihui Chengdu ushered in the first show. The car BMW hand in hand together to create a portrait of Tsinghua University, with “Beyond the Surface, great beauty invisible” design principle, “harmony” as the core values, imaginative, extremely elegant, modern design with superb centuries BMW skills, and Chinese traditional culture, the integration of symbolic elements, demonstrate for BMW luxury and modern Oriental aesthetic taste and pursuit, is a model of the aesthetic value of a new era.
“pleasure” is the core BMW brand, this Collector’s Edition BMW models adhering fully customized service concepts and into East Grand Hyatt BMW in the United States, the modernized language, temper the taste of “East Fang Xinyue” to lead the advanced aesthetic fashion of the time. “China is the BMW Group, the world’s largest market, BMW has in-depth study of China’s luxury market consumption trends, the BMW more fit Chinese consumer demand,” said Dr. Liu Zhi, president of BMW (China) Automotive Trading Co., Ltd., said: “Through different personality expression to highlight the personal taste has become the time to give “luxury” of new content, while BMW’s “pleasure” is also followed in the footsteps of the times constantly change and move forward. we hope that through continuous improvement BMW brand and customer emotional resonance, continued to lead the development of luxury concept. “
innovative thinking, into the Oriental beauty, Buddhism and modern luxury
JI modern design concept, taking inThe essence of Chinese culture. The new BMW 7 Series Collector’s Edition Yao Hua Caihui led by BMW and Lu Xiaobo President of Tsinghua Academy of Fine Arts to launch, research and development lasted 12 months, brought together a variety of traditional crafts, ancient and modern can be described as coherent, Combination of Chinese and Western art treasures. Vehicle design inspired by traditional Chinese aesthetics, the “landscape cloud” pattern design elements to create a landscape mood Chinese people have always been the heart of Wyatt, filling oriental aesthetic values ”harmonious caused Elegance”. Yuhuan patterns also selected the Han Dynasty, Ji Franz, drop really fragrant and other symbolic elements of Chinese culture, combined with embroidery, lacquer, inlaid with mother and other talent for making skills, innovative thinking with BMW to show a deep understanding of the Chinese culture. Throughout the entire vehicle, from the exterior and interior designs have been exhausted every thought, every process are shining brilliance, every detail shine.
appearance of the Collector’s Edition models will be designed to “Beyond the Surface” oriental design throughout. Body using special custom red exterior paint, draw inspiration from the color red glaze Ji, majestic magnificent color, showing the event in Chinese culture and vigorous vitality. C-pillar Yuhuan patterns printed with the Han Dynasty, Han Dynasty in the shape of dragons shape Yuhuan inspiration, and with moire elements, meaning Dragon universal, free ride. BMW Logo Franz places Ji and white porcelain, Ji Franz after step 72, each one is precious, selection of porcelain and Ji Franz each other, eye-catching, the BMW letters using the process Lo Tian, there is a distance Ruxia bright light, near the slightest small saw.
Beauty of Chinese traditional culture, pay attention to Heaven and a self into a pattern. Collector’s Edition harmonious and elegant interior design, “built heaven and earth.” Interior space in the shaft draw on traditional layout, such as stone-like depth Danbi forward, then left and right again to start filling the extraordinary tolerance. Interior color to white smoke tone, giving people unlimited imagination into the blank space. Using the conventional embroidery handrail axis, to create an interior atmosphere Envision, subtle color selecting four kinds of 4000 gray wires in a plurality of color threads to match, with different shades embroidered stitch actual situation, such as Chinese traditional painting techniques like layers of blooming, saw the distance between exquisite. Arbitrary process using techniques pin belt to ensure Smart fine pattern, using the armrest 30 years silk tapestry, woven at the culmination of the process gentle temperament.
interior decoration four weeks produced by the process of natural lacquer trim, the overall shape is simple and elegant, graceful landscape to create a moire in a light-colored tone in. Open the console box, inlaid with mother mapping out the mysterious brilliant luster in the backdrop of the red lacquer. Front armrest sample by a threaded insert screwed Tian, meaning good luck, the armrest decorative patterns Aquarius Lo Tian, meaning universal peace and prosperity. Drawn from both sides of the car handrail hundred drop really fragrant wood carving handmade polished via the floating car Fragrance, artistically leisurely.
fit the needs of Chinese customers, providing exclusive luxury experience
BMW advocates future-oriented luxury. The future of luxury will be customized and personalized, while Chinese customers growing demand for personalized luxury. From 2015-2019, only five years, BMW delivered to personalize the number of parts to Chinese customers increased by nearly 14 times. As the first to offer fully customized services in China’s luxury car brand, BMW has always adhere to the “customer-centric” concept of development, through product and service upgrades, the BMW more fit China’s consumer demand for more unique taste for Chinese customers the art of Pierre and luxurious experience. BMW 7 Series is the same level this can be achieved only fully customized models, the new BMW 7 Series Yao Hua Caihui Collector’s Edition, BMW as a model for a fully customized, is the emotional presentation of Chinese culture, it is the high-end customers in China expression of customized needs.
The new BMW 7 Series Collector’s Edition Yao Hua Caihui debut authorized dealer locations –BMW Schroder Chengdu line, that is the BMW “customer-centric” concept another perfect interpretation. The store with a new design and the “digital technology” into the customer experience journey, product display area a “boutique partition” concept, a scene of exhibition design models based on different product lines positioning. “Large luxury car” exclusive exhibition area and the exclusive emphasis on customization, and provide after-sales service to extend from product to perfection luxurious experience for the large luxury car customers.
to pay tribute to Chinese culture, highlighting the spirit of the times
as the BMW brand’s flagship model, the new BMW 7 Series represents BMW customer needsDeep thinking, independent thinking about the future of the industry, is committed to innovation in the luxury experience, and high-end customization and fully customized service for the owners to bring exclusive luxury experience. The new BMW 7 Series Yao Hua Caihui Collector’s Edition models with innovative design concepts will be the perfect fusion of Chinese traditional culture and long history of technology and centuries BMW repairer spirit in a special point of view of contemporary China highlights the spirit of the times. It is a unique way to pay tribute to the Chinese culture of BMW, BMW is showing a perfect embodiment of modern luxury.
BMW and Chinese traditional culture, long-lasting bonds. Launched in 2007 “BMW China Culture Journey” that aims to explore and protect the heritage of Chinese traditional culture and non-art, and in 2016 the BMW Academy of Fine Arts and Tsinghua University to establish a “Tsinghua University, BMW intangible cultural heritage protection and innovation base “build” non-left into the modern life “social bridge. The new BMW 7 Series Yao Hua Caihui Collector’s Edition launch, but also for the BMW Group in the area of corporate social responsibility to promote and create a perfect interpretation of “shared values”. The car will be BMW Open House as a special exhibit booth during the Chengdu auto show, so that more Chinese customers to glimpse its presence. At the same time, to Art Car Collector’s Edition inspired by the new BMW 7 Series CLS custom limited edition, Chengdu Motor Show will also be listed in China, providing extraordinary personality Chinese luxury exclusive experience for the unique taste of the customers.
BMW Group
The BMW Group is one of car and motorcycle manufacturer and world’s most successful awareness is high, and owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW GroupStresses credibility and transparency to the public, subject to the company staff favorite, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.
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