October 31, meet new Volkswagen (Welcome to New Volkswagen) brand experience event held in Guangzhou. Volkswagen revealed in this event a Volkswagen new brand identity and “goTOzero” (fits-all zero-emission travel) brand objectives, but also for the domestic release of the first electric vehicle eleven ID. First saw this car models will be mass production after 12 months.
new brand identity: not simple
New Logo more than before digitization and flat, reducing unnecessarily complicated decorative elements, and as far as possible a clear distinction between the core elements. Based on this flat design, the new identity will be presented in a suitable digital devices of all sizes. It is worth mentioning that the Volkswagen brand identity has been using blue and white two-tone design, the new logo adds a new blue tone, or the future will usher in more color variations. In the next period of time, Volkswagen China 2100 auto identify more than 13,000 entities will gradually complete the replacement. Official website, various social media channels to the main website will also be simultaneously replaced. In addition, Volkswagen will use the female voice in the future of the vast majority of the market, which will bring unique user listening experience.
New Brand Logo release not only strengthen the core brand value, but also stressed that Volkswagen will speed up the electric product landing, speed up digitization, the Internet transformation, but will change communication with young consumers.
Brand new goal: to build zero-emission travel for everyone
In this event, Volkswagen announced sync “goTOzero” (suitable for all person zero-emissions travel) sustainable development strategy, according to the plan, Volkswagen starting in 2020, will be designed for China by setting carbon reduction index, so that the process of implementation of the strategy itself remains completely transparent. 2025, will be Volkswagen models sold in China and 25 percent to 35 percent pure electric vehicle models; similarly to 2025, the Volkswagen factory in China’s production of each car will be reduced by 30 PercentWaste emission ratio of 30 percent and reduce energy and water consumption, no later than 2050, completely carbon neutral. Meanwhile, the Volkswagen Group in China will give full support to reach greenhouse gas emissions worldwide vehicle throughout the product cycle by 30 percent goal.
a new product: pure electric / fuel common development
In order to accelerate “goTOzero” strategic landing, the Volkswagen brand in the future will work with the FAW – Volkswagen and Shanghai Volkswagen, relying on pure electric MEB comprehensive platform to promote electrification, located in Foshan, Guangdong and Shanghai Anting two factories MEB will achieve an annual capacity of 600,000 vehicles scale at the end of 2020. According to the plan, by 2023, Volkswagen will launch SUV, crossover sedan, hatchback and other models MEB platform for a total of 10 models in China, where the ID. Will be shown signs of mass production within 12 months, ID.3 confirmed by SAIC mass production. In addition, in the world, Volkswagen global restructuring plan in 2022 eight factories, the group of electric vehicles will reach 1 million annual production capacity.
ID.3
public ID.3 family is the first model in the future to achieve localization in Shanghai Anting plant. Car overall design dynamic fashion, using the front part of the flat design of the new brand identity and closed grille, headlights with a group connected through a LED lamp, highly recognizable. In addition, two-color and body shape-specific low-drag wheels for the vehicle to add a young atmosphere.
ID. Has shown signs of
ID. Volkswagen has shown signs ID. Family specifically for the Chinese market SUV models, the appearance of the ID.3 the same language, but the visual effect is more coordination, LED headlights by using a circular design with a through light, low-lying body posture also indicates that the car will tend to younger, but since the new car with heavy camouflage, we have more highlights awaiting publication.
did not mention the two new life, but according to official said, ID. Family will be powered by a variety of different battery capacity, mileage up in the NEDC standard 580 years, and up to 100 kW fast charging support. At the same time, Volkswagen has developed a special “E” end to end electronic system architecture and a new operating system “vw.OS” for the MEB platform with a stronger central processing power. MEB also benefited from the advantages of the new electronic architecture, the future of ID models Car assistance systems, comfort systems, infotainment systems, control and display system and so will access digital ecosystem.
TACQUA Movies RESEARCH
TACQUA Movies probe can be seen as the domestic version of the European version of the T-Cross, but the same probe and the front face facelift family Yue design, and the rest are consistent with the European version of the T-Cross, will be officially listed on November 22 opening of the Guangzhou auto show. It will be the arrival of FAW – Volkswagen to open up new markets, but also will become the brand rejuvenation in recent years.
Viloran
In addition to these three models will meet with domestic consumers, the event also published the relevant information Viloran, the car is China and Germany jointly developed and designed for the Chinese to build a large luxury business MPV, plus will mark the debut at the Guangzhou auto show, but also the first to use the new logo SAIC Volkswagen models. Viloran will compete on the market and the Buick GL8, under the Volkswagen brand blessing will surprise us.
