Author: Song Yuting
repairer new forces to accelerate the reshuffle, some people are happy others are sad.
a number of new forces repairer turned out, confirmed the arrival of the era of electrification. Increasing the green card of the car, all over the streets of charging pile, it is the best proof of the traditional automobile to electrification.
In recent years, Wei to, Lifan, hippocampus, such as zero run repairer new forces with Beijing Automotive, BYD, SAIC and other companies to build cars crowded in the traditional market for electric vehicles is the land of China staged fierce.
focus electrification, a lot of “eat melon masses” will have a question, do not understand why the traditional car prices also have the layout of electric vehicles? How to make cars under the new forces come to the fore surrounded by traditional giants?
Why should we make electric cars?
First of all, we should figure out the electric car is what appears in the background, it fulfills what traditional enterprises can not meet the needs of consumers and the community. Because only explores the origin of the event, in order to understand why new car prices bigwigs forces and regardless of the risk, “plunge.”
new energy vehicles play an important role in environmental protection, China’s new energy automotive industry began in the early 21st century, new energy vehicles in 2001 were included in the national research project during the “15” “863” science and technology issues, and to plan a strategy to gasoline as a starting point, to advance the goal of hydrogen-powered cars.
In 2009, in a dense background of supportive policies, new energy vehicles to more economical than conventional cars gesture harvest some consumers gradually into the right track.
the past two years, the national efforts to increase subsidies for new energy vehicles, making the rapid development of new energy vehicles, which also features to the limit. The intensity of the large state subsidies attracted major companies to divide the “cake”, the huge potential of new energy market is gradually being excavated under the protection of state subsidies.
died in the piece where the beach is good fortune
but for most people because of the mileage of “anxiety”, the new energy vehicles in the small city pushThe line is still not in place, “high-end travel” has become the new energy automobile label.
just a beam of light shines into it ushered in the back slope of subsidies, resulting in a stagnant domestic consumer demand.
China Automobile Association data show that China’s automobile production and sales were 27,809,000 and 28,081,000, of which passenger car sales were 23,529,000 and 23,710,000, down 5.2 percentage and 4.1, respectively, over the previous year percentage. Ushered in the first drop since 1990. In January to September, China’s passenger car market cumulative sales of 14.782 million, down 8.6 percentage year on year.
under the influence of the environment, the new forces repairer difficult situation.
CCTV survey Lifan Motors, its automotive manufacturing business is almost stagnant; status of public Motors exposure, no car can be sold, production stagnated; Haima Motor posted sales report, in October the total car sales in 1267, down 66 percentage year on year; Min An automobile was traced to implement phased vacation, vacation time from November 1, 2019 start, until further notice; zero-run car 7– three months in September, a total of 509 units delivered vehicles, and 10,000 annual deliveries the goal of a big gap.
above business is that we can call out the name, there is no name more died in the enterprise which may have unknown piece beach.
transformation strain is the essence of survival
but it is worth mentioning that this year has experienced Wei to more than spontaneous events, the October sales actually get rid of adversity, delivery of new cars 2526, growth of 25 percentage, an increase of 61 percentage, which accounted for ES6 2220, ES8 accounted for 306, January-October delivery reached a total of 14,867.
Wei to sales growth can be described as a “miracle.” But to Wei did not stop there, still seeking new ways to survive the new, further and further along the road of self-help. Its official used car market, and Intel’s autopilot technology company Mobileye passenger car market depth cooperation, intelligence services and other areas of travel events contributed, is the key to whether Wei out of the woods.
China’s new energy enterprises in a short time warpCalendar the rise of high-speed development, stagnation, recession economic cycle, accompanied by attendant Tesla localization, so that the new forces competing repairer countdown.
In this regard, insiders said the new energy vehicles subsidies so much, can survive or traditional car companies, non-traditional business can survive probably only a Tesla. Traditional car firms take advantage of its technological advantages, coupled with the battery technology, it is easy to exceed all PPT repairer businesses.
Although “a pole and killed” not everyone will agree, but Tesla’s leading repairer, after all, experienced ten years of the new forces, new forces within a few years to catch up with it really is not so easily.
four hundred fifty-six line town or a new way
In China, the changing market, Tesla’s business strategy constantly updated, has experienced close offline after the stores, lower prices, and domestic and regain customers three four five six lines of small cities become a recent priority.
and three hundred forty-five line you want to befriend a small city, with deft this popular collaboration platform might be a shortcut to spread. “Hello I’m old iron Tesla” in recent deft APP’s opening screen display, the slogan will want to mass-market Tesla ambitions accentuates.
is not only to make the transition Tesla, Xiaopeng is also aware of the importance of the car occupied by four hundred fifty-six tier cities, in October this year sponsored “quickly win car “community challenge, through deft live successfully sell a test drive more than 600 orders.
“new energy vehicles driving smoothness is generally higher than conventional cars, interior noise is also small, allowing users to take the initiative to come test drive, the equivalent of half sold cars “, a new energy vehicle sales, said.
did not expect car prices have trashed “earthy” platform, which became the last straw.
successful cooperation Xiaopeng car with deft perhaps to inspire a lot of car companies, automobile winter period, fit the “Down” can not find, can not let yourself freeze to death.
real force is the key to survival
China’s new energy market, after all, just started,Fluctuations in China’s auto industry turned to go through the process of the development of high-quality, temporary cold might provide more space for future development. Wellcome money
GM China Group president, said in an interview, said: huge Chinese market in the future there is still much room for development, is attracting more and more market participants to join, we are China Automotive long-term development of the market remain optimistic.
can be said that faced with new energy in the development of a variety of severe test, technology is changing, change user preferences, popular in change, but the user requires companies to provide the best quality product requirements will never change, only with a stronger future best product strength and cost control ability, in order to win the fierce competition in the industry.
At winding, some detours, living well be able to see the light.