Although with the passage of R & D investment of time, and now its own brand of technical strength and has developed far more than ever before, but for most consumers want to buy cars, the most difficult to bypass the “Hum. “still or joint venture brands. No way, the joint venture of reliable, preservation, durable reputation, is too deeply anchored.
Therefore, many people in the car, will give priority to joint-venture model, rather than independent models, even with the price lower that section of the joint venture vehicle configuration, power is weaker . It stands to reason, the joint venture vehicle is so favored, should all fields are pressing domestic cars fishes, however, Jiang brother closer look at the sales charts in the new energy field, but found only a handful of three new energy vehicles belonging to the joint venture brands. Day
And among these three models list, there have not yet contain half case of selling cars Honda XN-V, as well as dependent on paragraph halo yield explosion
to see this, many users wonder, said the joint venture better, but now in the new energy field, we give up domestic support for the joint venture of it? In Xinjiang brother view, the reason this phenomenon occurs mainly in the following three points:
1, high price, short battery life
First of all, the most important thing is the price, but Jiang brother here He said the new joint venture is not more expensive than the same level of energy independent of new energy, but it refers to a higher entry threshold. Currently on the market can buy the cheapest new energy joint venture model is the public
and in the general consumer concern mileage, a joint venture of new energy vehicles in general is short, there are about 500km apart from modern life two cars, the rest of most hovering around three hundred, and with the price of domestic life at every turn four to five new energy than it is absolutely not a quantityClass. Leaving aside whether the nominal Mileage own brand moisture, but in real life, domestic new energy in this respect is indeed more radical than some of the joint venture brands.
2, less choice, do not pay attention
the highest bid for this shortcoming short life, there are still a lot of consumer willing to accept, after all, the joint venture vehicle fuel camp compared with domestic cars, the price is high power weak. But the difference is that the new energy vehicles joint venture option rarely, more brand only choice is public, there are seven models available. Like the rest of the Honda, Nissan and other brands, new energy vehicles, it was only one or two, such as Mazda, Skoda brand even so there is no corresponding models.
More importantly, when you go to the local 4S shop to buy, there is a great possibility that will not buy, some time ago Jiang brother to Hyundai, Honda 4s when the shop visit, we did not see a new energy vehicles. Follow-up sales consulting, sales at the brand’s new energy vehicles need to order, cycle is long, the proposed purchase the same level of fuel the car. It would appear that the joint venture brand is not too much emphasis on new energy vehicles, after all fuel vehicles has made them earn pours.
3 oil to electricity, the brand is weak
But then again, if you are willing to create a joint venture brand products exodus heart, I believe there will still be many consumers are willing to wait. Unfortunately, however, many joint-venture brands in building new energy car, basically do not take heart, their new energy vehicles are mostly direct oil to electricity made out of, such as the public
Summary
Generally speaking, the new joint venture brand in the field of energy lost to their own brands, they are largely taken lightly. But with the prospect of major car brands come to realize the development of new energy sources, have increased as new energy, its own brand but also whether to continue to maintain a leading edge of it? In the new energy field, future competition will become more intense, and this TeslaCatfish, also will continue to stir with this market segment. Who will be the next new energy market leader in it? Just wait and see.