In recent years, “repairer new forces” unlimited word became popular in the automobile market in a big wave of new forces turned out repairer, write the PPT, there is storytelling, branding has to do, in front of the stage play in full swing, but also very obvious shortcomings, they often lack the mass car manufacturing experience and deep automotive heritage, even many brands do not have their own factories, are dependent on manufacturing, to complete the final production.
Now, there is such a brand, it looks like new recruits, but in reality the car industry veterans, it has both the Internet repairer spirit, heritage of the old auto companies craftsmen spirit. Both Eastern culture, but also Western culture; it is a traditional repairer business in the new force, it is not new repairer forces in PPT, painstaking craftsman repairer, it is the Mahayana car.
November 28th, from media like steam into the Mahayana Federation’s car and test drive all models, as members of the League, ghost trolley cluster also have the opportunity to participate the event, went into the car base Fuzhou, Jiangxi Mahayana, Mahayana and Quest brand new car this old story and it’s a new dream.
a new brand new dream: young people from the
See here, many readers want to know who in the end is the brand of Mahayana? It has a kind of old story? Mahayana brand’s predecessor was founded in 1969 in Nanchang car factory, it has been 50 years of history. September 17, 2018, after a new young brand mix change – Mahayana car in Beijing officially released, together with the then brand-hwan newborn there is a new brand concept and intelligent factory ahead of the industry.
with a focus on a new model for young people repairer, which is the Mahayana car brand new direction, Mahayana ultimate dream car brand founder Wu Xiao. As a second-generation car, after 80 after 80 China Wu Xiao regarded as the youngest returnees car boss. Xiao Wu in the planning of future Mahayana brand, will be “young, intelligent,” as the core strategy, in addition to traditional energy and new energy repairer qualification, SUV models as a starting point to eventually cover the whole category. Xiao Wu said, “We want to learn Geely, Great Wall, from the ‘new’ departure, the SUV into the office, from small to large, cloth full product line, fromChina to the world. “
with a lot of new forces repairer difference is that Mahayana dream car at the same time to take off, also has the world’s top manufacturing technology and processes, a subsidiary of Jiangxi and Jiangsu the large production base are first-class intelligent factory can say, unashamedly, will not easily be some PPT repairer story, “fragments” phenomenon
new products and experience:. G60S smart technology full point [ 123]
After visiting the factory, came to test drive, this time, the ghost brother emphasis experience in the automobile market this year Mahayana new SUV G60S, the car from the product positioning, vehicle configuration, powertrain and body size, are It is a Harvard H6, Chang’an CS75 and other independent brands selling compact SUV as the goal to build.
in the design, the Mahayana car Features design is called “Xinggui matrix aesthetics” more in line with the aesthetic standards of young people. the car’s size and breadth were 4521 * 1840 * 1672mm is, is a standard compact SUV body, while the wheelbase is 2680mm in .18 inch advantage similar level color alloy wheels more motion fashion. [1 23]
texture and convenient multifunction steering wheel, Bluetooth phone on the left side of the key can wake interactive voice control function iFLYTEK provided, built-in camera function is a convenient feature night vision tachograph.
