unconsciously, a week has passed. Time progresses, different are nothing new happens every day, such as this week, news about Volkswagen had 3 of the extended line-up, sales growth, to seek new development, among others. Let us briefly recall this week’s hot news.
October 19, Monday: In order to regain market share, Volkswagen is about to expand the Korean lineup
Audi Volkswagen Korea a executives said that next year South Korea will expand its product lineup to boost sales. AVK also recently launched a new Jetta compact sedan, the existing models including Arteon, Tiguan, Tiguan Allspace, the Touareg SUV. In recent years, due quot; diesel door quot; impact, AVK sales have been sluggish. In order to regain market share in South Korea, its executive director Stefan Krapp said it expects the company will launch in December Passat sedan GT, 2021 was launched in February compact SUV T-ROC, by the end of 2021 launched a new Golf. In addition, Volkswagen also plans to launch in 2022 a pure electric SUV ID.4 in Korea, this strategy in 2025 to take the green route consistent with the public. At the same time, the company will also launch in 2022, the flagship car Teramont SUV in Korea to seize the growing demand wagon.
Summary: South Korea is one of the leading countries in the global auto industry, Audi and Volkswagen brands, which is a strategic market.
October 20, Tuesday: market, and Volkswagen China delivered 2.66 million cars in the first three quarters
us from the public automotive Group (China) official learned that the first three quarters of this year, Volkswagen delivered a total of 2.66 million cars cars in China. As the first half affected by the epidemic, the first three quarters of this year, sales over last year by 10 percentage. From the model point of view, the delivery of imported cars is about 117,200. With the continued recovery of business, the Group market share rose 0.5 percentage close to 20 percentage. SUV vehicle salesAn increase of 10.1 percentage, accounting for 35.7 percentage Group’s overall product sales. In addition, new energy vehicles sales grew 40.7 percentage. Of course, from a brand point of view, the Volkswagen Jetta brand and sub-brand in the first three quarters of 2020 were delivered 1,954,100 cars, becoming the highest sales in China joint venture brand.
Summary: As the overall market to pick up, the Volkswagen brand is rapidly restored, continue to be the first choice for Chinese consumers to buy cars.
October 21, Wednesday: In order to seek new development, Volkswagen Group to sell Ducati?
Recently, the Volkswagen Group is working with Ducati potential bidders in preliminary talks to evaluate whether to sell Ducati brand. Volkswagen Group plans over the next five years, will shift the focus of mass production of electric vehicles, and plans to market value rose to 200 billion euros (about 1.5779 trillion yuan). In addition to the Ducati brand, Volkswagen Group, Lamborghini and Bugatti brands may also be adjusted. Informed sources said that the assessment may be to establish a high-performance sports car and motorcycle brand technology partnership, restructuring or the introduction of other solutions. And Volkswagen is expected to start in early 2021 to sell the program, but now Volkswagen has not yet reached for comment.
Summary: The current auto industry is entering into a new state of development, car prices through acquisitions or the sale of trying to reduce their own loss of profit, brand new life.
October 22, Thursday: there are two executives checked, Dongfeng Motor Group continued corruption
According to “Dongfeng Motor” reported that Dongfeng Motor Group Co., Ltd. manufacturing Engineering technology Center, former Minister Wang Weizhen, chief engineer and Dongfeng commercial Vehicle Co., Ltd. product planning Division Lunar new alleged serious violation of the law, currently under Dongfeng Motor Group Co., Ltd. Commission for discipline Inspection disciplinary review supervision and Control Yuan Shiyan City investigation, and take measures lien. This is the month, Dongfeng Motor Group, the second anti-corruption. On anti-corruption issues, Dongfeng chairman, party secretary Zhu Yanfeng said the face of corruption, no matter who, no matter their duties haveHow much, as long as the breach of party discipline, will be severely prosecuted and severely punished. While actively exploring brand up and business development, sales Dongfeng Motor Group is also steadily increasing. Data show that Dongfeng Motor Group car sales of 350,500 in September, up 8.1 percentage of 1 – September total sales of 2,340,600.
Summary: For the car companies, only the formation of long-term mechanism to solve the corruption problem fundamentally. As can be seen, Dongfeng Motor Group, a firm stand on anti-corruption attitude, but also in force on brand building and corporate development.
October 23, Friday: SAIC SAIC Volkswagen Skoda Skoda becomes, what is the meaning behind?
Recently, the micro-channel public number change SAIC SAIC Volkswagen Skoda Skoda has become, as the repairer has a century-old car brand, Skoda in the global market There is no doubt influence, especially in its birthplace of the European market, whether it is sales or growth performance than Toyota, Audi brand even more dazzling. The update of the official ID, must have strategic significance. From the enterprise level, it can be seen as the Shanghai Volkswagen to further strengthen brand integration. Face gradually intensified market competition, only quot; brothers quot; united in order to increase the ability to fight uncertainties. For Skoda, the integration of existing resources, and actively seek a breakthrough is the most important moment of development.
Summary: seemingly simple replacement of official ID, but adding quot; mass quot; word meaning the surface is certainly not that simple. From another perspective, this could be an occasion to want a strong corporate parent brand to increase sales further problems.