For me, every Cadillac conference full of surprises, as the last car products issued a “big move” –CT4, public conference April 8 naturally continues this fine tradition.
and, if you simply think only stay here surprises in the price level, then I can only say that you understand Cadillac or some narrow, although 239,700 starting price, and “Haoheng” to only two models configured policy can no longer surprises more.
Cadillac Crown for this conference the Slogan– “we really play together,” in which “we” in addition to CT4 deity, also includes a collection of all kinds of fashion’s super card Division lineup. From the trend of the brand is the main reason people Li Chen NPC, to “sound amazing coffee” Li Ruru, to “vest line Queen” Yuan Shanshan, “science and technology since the media Daren” TIM, “national girl” Guan Xiaotong and “fashionistas” Li Jiaqi . A conference to look down, just overwhelmed.
Interestingly, of all the hard-core fans and car straight male editor in the eyes of those who most impressed CT4 qualities, after what longitudinally mounted drive, 50: 50 golden ratio, handling, movement and so on does not seem to be the main theme of the entire conference amp; middot ;, instead turned out to be “Yuan Shanshan teach you how to exercise in the car,” Li Jiaqi Guan Xiaotong site to share and how to outfit paint color according to fashion, and even the relationship between the body color and mouth red numbers this clearly is to make CT4 playing rhythm 2020 annual net red fashion items.
This can not help but wonder, in Cadillac full line of products, CT4 future in the end will play what role? The market remains in the doldrums in the opening years later, under the influence of the epidemic has completely upset the new release, marketing, publicity rhythm of 2020, CT4 and even Cadillac how to deal with? With these questions, the car Granville new media for the first time after the conference, Liu Zhen, director of Cadillac, Cadillac product planning and strategy, senior manager of Liu Chen had a “cloud interview.”
Location CT4 more concerned lateral competing products, not the vertical replacement ATS-L
Dynamic compact regardless of the ratio of the vehicle body, or that of similar size, to make it a lot of media directly interpreted as ATS-L vertical replacement model, is not the case in Cadillac positioning itself in the product. In this regard, Liu Chen gives a detailed interpretation: “relationship between CT4 and before ATS-L, the two models have something in common, they have adopted a rear-wheel drive platform, but in fact quite similar in size CT4 this. models, pay more attention to the lateral competing products on the market, to lay the competitiveness of their products in the market segments .CT4 fact, on many levels such as product architecture and ATS-L with different techniques, while many technology has a lot and updating iterations progress. For example, the engine, gearbox, drive-train and the ATS-L tuning are not the same. “
car interconnectivity, after equipped with a transmission speed of up to 4TB, supports OTA function of cloud electronic architecture, powerful hardware foundation and rich functionality make CT4 conducted a thorough upgrade in-car Internet connection, with Liu Chen’s words, is “doing a lot of iterations for these age groups Z car habit.”
a more balanced overall performance CT4 won more “road show” in which they are in the market segments, in addition to continue to implement the Cadillac brand “to play the small” dimension reduction combat strategy, CT4 itself product characteristics for young people undoubtedly have a strong appeal. In the eyes of Cadillac engineers, rear-wheel drive luxury of never ending contribution to the handling and driving, but more like a dark sedan Each core product concept, brand concept. Liu Chen made this explanation: “After Flooding can do very short front overhang, the center of gravity of the car after the shift, let the car has an advanced sense of elegance while among everyday driving, such as acceleration, hard acceleration, hard braking. and steering, dynamic attitude are better than other traditional ways. we hope that by driving to give the brand vitality, very careful to do the competition for each market segment. “
indeed, compared to the BBA’s a public compact Model compromise on the market and the cost of precursor platform, adjust the power level of the power and range of the number of optional, Cadillac is the self-confidence is not unreasonable.
attention to female users, does not mean “feminine”
Indeed, in addition to the entire department 2.0T + 8AT , accelerating 6.9 seconds zero one hundred such hard-core performance, CT4 goal is to build in the beginning of the development of a “no side branches” more balanced sports car. For example, in the design level, it is more stylish than previous models, selection and more sophisticated, which undoubtedly it beyond traditional male owners secure more potential female groups. It is also in the new car market for the launch of many women KOL CT4 site of an important reason, but it is the attention to women’s groups are also an important target CT4, which can not be simply understood as CT4 is a feminine car, with Liu Chen as saying: “in this market segment, we do a common thing to do is to rely on the young and trend, similar to competing products which do good, they will appeal to women is especially pronounced, the rear-wheel drive Cadillac guarantee , 2.0T, outside 8AT, for the attention of female clients car scene, the delicacy of the interior, the entire car full account of this market segment, Cadillac has given the idea of our own personality, to render young trends and characteristics. “
” we are concerned about women, but not the CT4 as a car used by women only, we hope to male and female sensibility has good reason attractive – good promising to open, there are pigments have expected, this is the point we designed and more concerned about the marketing angle, this car is very fragrant for men, for women, we also hope this car Very nice very nice choice. “Liu Zhen added.
“Two configurations are also a relatively bold attempt to seize efficiency, to meet the consumer’s precise movements.” [123 ] in addition, in the arrangement of the vehicle configuration, compared to many competing products introduced different configurations to fill similar market segments as possible, CT4 entire department 2.0T + 8AT powertrain and only introduced two configurations practice quite some ‘off the beaten path. “the meaning of this, Liu Chen gives the explanation:” CT4 surveys, the car is good, too, in the early product design, we believe that we have our own direction, touch quasi such a generalConsumers thinking, so that from the configuration selected level, we want to grasp the accuracy and efficiency. But this does not mean that the latter two configurations manufacturers will not introduce new changes, including a number of personalization and configuration options package will, CT4 and all of the Cadillac family after flooding, as all have sufficient ductility, we can according to the market feedback, then listed some feedback from the media teacher, do some adequate follow-up, the latter may introduce some appropriate adjustments of products, including policy options package will Ye Hao, Ye Hao product modifications, and fully meet the market demand.
look back and say, two configuration is a relatively bold attempt, can seize the efficiency and precision to meet consumer trends. From the selection point of view, this is a philosophy in it, sometimes you say seven or eight configurations inside the 4S shop, consumer choice difficult. We have such confidence can lead consumers to accurately make a choice. “
epidemic have some impact on the luxury car, but there are also room for growth
went through two years after the downturn, an epidemic for China’s auto market impact would be even worse. for the judgment of the environment, Liu Zhen seem pragmatic, more calm, he does not think the same will occur after 2003 and “SARS” outbreak of the market, especially for the consumer upgrade requirements, or even have a negative impact, but he did not deny the potential for growth
his analysis to:. “frankly, the current Chinese auto market in 2003 and SARS are very different, then the family may just have the first car, and now more is in the process of upgrading the consumer, of course, there are many first-time buyers, but the consumer to upgrade the overall trend is very strong, also benefited from the consumer to upgrade trend, we see that over the past few years, the luxury car market growth rate, higher than the growth in the proportion of the overall passenger car market. I think the epidemic should be said for this growth, the demand for this upgrade, upgrade trend, there may be some impact in the long run, especially in the second half, even to the next year will have some impact, this is a very the objective is also an indisputable fact, these changes slow down for the consumer to upgrade there will be some impact and trends. “
Thus, more flexibleLive car way in the economic downturn environment it is particularly wise, and at the same time CT4 market, Cadillac also introduced the # # of friends to rent long-term lease plan. With a few simple financial credit check, consumers can choose 36, 48 or 60 when the length of the lease, the monthly minimum only 1999 yuan will be able to rent a Cadillac. Liu Zhen admitted: “This long-term lease service for our cash flow will certainly help, by consumer groups must assess mechanisms for the new way of the car, does not require large amounts of cash were stranded in vehicles which process more rent to buy the time is this way. the same young acceptance of this consumption is more acceptable than our previous generations of consumers. this is why we see a lot of loans in Lynx, Jingdong these platforms have the purchase, rent it this way also a bit similar, cash flow for the user a great relief. overall, the epidemic has a certain impact on the luxury car, but there are still some growth momentum. “
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