Since the birth of the brand in 2006, FAW Pentium has achieved a rapidly growing China Auto Market, achieving from “Fabric for the Manufacture of Chinese, has a car”, and has a car “to” satisfy users to travel, wonderful travel “, Then” enterprising, for users to create new value “.
The history of 15 years of history is not only the transformation of FAW Pentium from the “car” to “better car”, but also a fortified brand flourishing 15 years. However, it is well known that in recent years, the industrial transformation of new four and new forces, with low growth and even negative growth in market demand, and accelerate the brand elimination of marginalized vehicle enterprises to exit, etc., are accelerating the industry. change.
In this context, FAW Pentium over the wind and rain also put into a new journey with a new journey of “New Pentium” in the 15th anniversary of the brand. As General Manager of FAW Pentium Car Co., Ltd., Yan Zhongjian, deputy secretary of the party committee, 15 years ago, FAW Pentium blows the horn of national car brands to fight in the high-end car market, 15 years later in the automotive industry, there is no big change in the past 100 years. The starting point, FAW Pentium will also struggle to transform, turn forward, and help the mother of the car.
Zuobao: Enter the first camp of the independent brand
The year of the “14th Five-Year Plan”, in the new economy, new consumption, new Under technology and new open, the automotive industry representing the traditional manufacturing industry is still the pillar industry of China’s economy.
In the face of new development opportunities, as well as the theme of high quality development, FAW Pentium is closely rounded around China FAW to the development layout of “14th Five-Year Plan”, together with FAW liberation, FAW Hongqi opens “Dragon Plan”, Accelerate corporate strategy layout, master key core technology, speed up transformation and upgrading, and high quality development.
Sui Zhongjian pointed out that “14th Five-Year Plan” will be a major opportunity for the escalation of independent brand transformation, and is also the final window period of the Pentium brand reshaping industry. Seize the new opportunities of the transformation given by the times, and put the Pentium brand, it is a history that every Pentium should have.
In the product: challenged the scale of millions
Over the past, FAW Pentium has been paying attention to the driving experience, launches B50, X80 classic products, to meet users Beautiful travel, wonderful travel “, create a Pentium T77, T99, T55, new third generation Pentium B70 and other models; from the initial M-based platform, to” FMA / FME Technology Architecture “in Unlimited Equation; Advanced to “Sexy Surface”, constantly entering, dedicated to creating new value for users.
Today, the new generation of consumers have a higher expectation of “beautiful life, wonderful travel”, driving the car definition from functional type to experience. FAW Pentium will also surround the user experience to meet the new proceedings of the user’s appeal against the beautiful driving life. 
In terms of traditional energy products, six product layouts such as SUV and sedan were completed in 2021; 2023 to 2025, with two new models of new models each year, 8 traditional energy products, and 5 new energy products layout, covering the total size of A00 to B reached 16 million mainstream passenger car markets.
The acceleration layout of the product will also promote the brand re-start, and 300,000 production and sales is achieved by 2023; 2024 to 2025, the strategy growth period will be in the C-terminal. The market and the B-terminal market have worked in an all-round way, achieving 600,000 production and sales, and through the grabbing opportunity market, millions of people in the business scale.
Zoom from User: Build User Ecology 
As an important part of reform, FAW Pentium also aims to further expand the association between brand and users in the user-centered and enriched user ecology.
According to reports, the new Pentium’s brand target population is: “Enjoy the new promotion”, as a new year of social backbone, courage to explore, actively enter, understand innovation, dare to create, have unlimited passion With imagination, pay more attention to quality, pursue a beautiful life created by new technologies, meet the requirements of new and upgrading to “beautiful life, wonderful travel”.
In this context, FAW Pentium launched the “five Yue” product experience IP, through the upgrade of modeling, driving, seat, quality, and custom five aspects, Provide users with stereo all-round diversified services. At the same time, the brand also has to create a one-stop car service of the users “to see the purchase of buying”, extended to all-round life services such as clothing, food, live, travel, travel, purchase, entertainment, etc. Really realize the “people – car – life” full scene coverage.
Not only that, FAW Pentium also launched “518 Service Rights”, with 5 kinds of promises, 1 peace of mind protection, and 8 kinds of moving rights, is committed to creating a car peace of mind, buying a car, repairing the car Heart, a new service experience of caring.
It is worth mentioning that the event site, FAW Pentium also integrates the whole-industrial chain ecological resources, showing a strong “friends circle”, join hands to governments and many supplies Commercial, distributors, etc., accelerate the transformation of innovative entrepreneurial companies, open the new era of high quality, and quickly develop new journeys.
Overall, in 15 years, FAW Pentium has grown together with the China Auto Industry, has experienced the hatching period of brand development, and the rapid growth period in the large environment has experienced the brand under the era of high quality development. Rejuvenate, product quality. Today, in the face of new market challenges, the brand is a new starting point in China’s mainstream automobile market, actively promoting the upward transformation upgrade. By layout of brands, products, users, Whether Pentium can “Pentium” again, it is also worth looking forward to.