October 17, FAW Pentium Hukou Waterfall on the Yellow River held the 2019 Brand nights. From the new Pentium brand released just one year, the Pentium original strategy had been re-sort and improvement. In 2019 the brand evenings, announced the Pentium series of customer service platform Tengyun middot; E +, two new platforms repairer FMA and FME, “B, E, S, T” four major product line planning, and launched the Pentium YOMI super APP, for the user to build a full-service system.
Pentium brand new release year, and achieved remarkable results
after
published last year, the brand new Pentium, Pentium has been in terms of brand, product, service, marketing achieve comprehensive breakthrough. New Window of the World brand Logo, for the introduction of the T-Series 3 models younger SUV, pay more attention to consumer experience and service channel construction, the FAW Pentium success faded past the old image, attract more consumer recognition.
to promote the root causes of decay, or rely on joint technology from the Pentium, it turned to independent development. FAW Car last June 25, issued “on the establishment of a wholly-owned subsidiary,” says intends to own funds invested 50 million yuan Pentium FAW Car Co., to operate independently develop, manufacture, production, marketing and other business . Fully market-oriented form of company, so the Pentium for their own survival status have a more urgent demand for change. This year from January to September sales rose a cumulative 29 percent market performance can be said to be the most successful route rationalization valid proof.
two new platforms repairer FMA and FME
Pentium released FME FMA and two new platforms on the event, and said that the two platforms possess strategic support, platform derivatives, user satisfaction, iterative upgrade, cost control and other five core competencies. Which, FMA is the traditional fuel car platform, FME is a new electric car platform. Both based on a modular design, in a range covering the wheelbase between 2575-2800 mm, the product extends to the car, crossover, SUV and MPV and other types, covering a plurality of levels of A0, A, B and the like.
release “B, E,S, T “four major product lines next year, pushing three new platform models
The Pentium future product planning for” B, E, S, T “four major product series which, B series car series, and representatives of leapfrog fashion, as “young state new aesthetic leapfrog fashion car” .E series of new energy series, representing the intellectual enjoy and new energy, as a “young state new aesthetics electric wisdom Enjoying Auto “.S series is positioned above the T series of high-end SUV series, represent the mainstream, and high-end home, as a” young state new aesthetic high-end family car “.T series is currently the main force of the younger SUV series, on behalf of technology and trends, as “the young state of new technology trends aesthetic car.”
At the same time, the Pentium also said that next year will launch three new models .E platform’s first platform pure electric SUV will be the first in the next year Beijing auto show listing, the new car based on FME platform to build internal code-named C105, Pentium latest shadow charm school design concept, the Chinese table-style LED daytime running lights, C-shaped roof ditch molding and other design renderings very reminiscent of the current flagship SUV Pentium T99.
the next year, Pentium will launch on FMA platform to build a new car and a new SUV. Among them, a new car, code-named D357, for the B series of new models. D365 code for the new SUV, according to the position shown in FIG PPT effect, will be the first car SUV series S, positioned above the expected T99.
user service platform Tengyun middot ; E +, Pentium YOMI super APP
Next, Pentium will further improve the distribution line, through the user service platform Tengyun middot; E +, Pentium YOMI super APP products, covering to consumers more usage scenarios. among them, Tengyun E + to the public micro-channel number, car, smart customer service, APP, the official website for the contact, the owners of fully integrated services, electricity providers system, membership system and intelligent call center, to carry out large-based artificial intelligence and data active service, in car, car, keep a car, change the whole life cycle of a more refined, more intimate new car userslife.
Pentium YOMI super APP providing a look at the car, car, car control, car, keep a car, including one-stop services to ensure the whole process service 100 percentage on line, all 24-hour online system response, but also accurate insight into user needs and preferences, and vibrato with the same order of magnitude of 110 user classification labels, for intelligent information push thousand faces of thousands of people. In addition, users can also receive points in the car and cell phones, exchange of physical goods.
Conclusion
After a busy layout consecutive year, the Pentium has successfully reversed the decline in sales, and through the guidance of the new strategy, brand image and service system more glorious glow. This year’s Night of the brand, in terms of the Pentium brand, product, service, marketing and other more perfect thinking, finishing absorb the successful experience of last year, to develop a long-term development strategy that will guide the Pentium enter into a more orderly development .