2021 is the key year of the Audi brand strategy, from the “Night of the RS Burning Automatic Night” to “Freedom in Q I”, recently two unique characteristics, different styles Let people call the marketing of FAW Audi, and let everyone see the determination of FAW Audi to focus on “people-centered” brand transformation. On June 3, the high-profile top international design event 2021 “Design Shanghai” officially opened, bought the car network Buycar learned that the Audi brand as an exclusive title partner, together with the famous fashion brand Stella McCartney, to achieve the “regeneration design” theme Deep jointly created.
Audi and Stella McCartney cross-border cooperation, showing the communication between the fashion design and the automotive industry from the perspective of Sustainable Development. As the industry’s leading fashion designer, Stella McCartney has been dedicated to reducing waste through technical means. The Falabella Logo GO bags of this exhibition were made of ECONYL materials made from 100% regenerated nylon fibers, and Audi E-Tron GT Quattro, which was unveiled in the show, also used the same material.
Of this “Design Shanghai”, Audi brand jumped out of traditional single site restrictions, innovation created AUDI X Stella McCartney Joint Booth and walk-in landmark art device, double booth Internal and outer linkage, differential performance of Audi brand on the application of “regenerative design” in automotive manufacturing process and promoted sustainable development in innovative technologyDeep thinking, firmly showing the determination of Audi brand to high-end sustainable mobile travel service providers.
Facing the sustainable travel era, FAW Audi will also huddle the electric wave with “All in E-TRON”, to 2022, will lay 10 electric Model, 4 of which is a domestic model, bringing more users to an unprecedented electric luxury travel experience.
Regeneration design, E see the luxury – Audi to the future answer
[ 123] The Audi pure electric flagship model – Audi E-TRON GT Quattro practiced the principle of “the essence of the efficiency”, realizing the ultimate balance of three sensory: sports, luxurious, comfort.
Audi E-TRON GT Quattro’s interior adopts an accelerated design, and the large area uses renewable materials, carpets and floor pads from 100. Made of Econyl material composed of% regenerated nylon fibers, these fibers come from production waste, waste textile, old carpet or old fishnet.
The interior material of Audi E-TRON GT Quattro also has a delicate process to retain Audi while taking into account sustainability. It is the best answer to Audi for future electric luxury travel due to sustainability.
It is worth mentioning that Audi E-TRON GT Quattro is the first Audi model, all assembly processes that have not been produced at all, with physical prototypes. Test and optimization is obtained in the virtual space. In addition, the production of Audi E-TRON GT Quattro also achieved carbon dioxide emissions, perfect presented an Audi brand’s prospective exploration of carbon and concept.
激 破 破 共, FAW Audi leads Audi brand rejuvenation
Since 2020, it relies on a series of “combinations The innovation of the fist style, FAW Audi from the visual system, user image, experience platform, full digital interactive experience, etc., the new Audi brand is opened. In 2021, Audi RS sea track, Audi official live broadcast platform Audi Channel, Audi Tron Planet and other cases have successively launched, strongly enhanced new generation users to the image perception and emotion of Audi brand. 
Undertake the powerful moment of Audi brand rejuvenation, this Audi brand and “design Shanghai” will work again, will further break the wall barrier, realize the “depth” of fashion design and automotive industry Resonance “, and also drives the continuous speed of the Audi brand strategy.
Future, FAW Audi will continue to focus “people-centric” brand transformation, relying on larger scale The product matrix upgrade, more charming brand communication, to create a more meaningful ultimate product, brand experience, not only make it more temperament, but also makes Audi brand more forward.