The pupil report is released, and all industries have new topics.
There is always someone who is looking for a new style, because found it, directly transforming his life trajectory or even fate.
Nowadays, every industry is talking in the chat, of course, some wind is a true touch, some are not. For example, the new style of the mobile phone industry is now realized, but it is also facing NSA, SA these follow-up questions; Ar has been hailed as the wind of the next smart device, now there is still a time, the same topic is 6G .
The automotive industry is also the same, the air exit is full, and the exhaust of smart cars has been verified that the reunification of the incremental mixed power of many people, with today’s policy changes, starting to change the taste.
However, the air inability that cannot be achieved, it takes time waiting to get new life when it is mature. For example, from 2015, someone shouted that MPV will be the new air in the next auto market. After a few years, there has been a new turn.
What is the core cause of 5 years?
The reason why some people put forward MPV will be the next type of car in China, the core cause is related to the release of the second child. In October 2015, the second child released the policy, fully implementing a couple of two children’s policies. Adjust and optimize the population structure and become one of the new national development goals.
And this means that the car products existing in the market need to evolve, meet the 5-seat models used in the 3-port family, can’t meet the changes in the next era. At the same time, there is actually another keyword, a medium and long term, because the demographic structure is adjusted.
MPV will become the next new style of the car, the more the philosophy, and there are many car companies launched their own new MPV. Products, and very interesting is that the entry points they choose are basically in the same period. The public brought Touran L, Golf Jia Travel, this small MPV model, Honda is upgraded double MPV model, Toyota introduced new MPV,And Geely introduced new MPV, BYD introduced into Song MAX.
But you will find that these new MPVs have no exceptions to have no movements in the market. There is no other car enterprises that follow MPV, and their countermeasures are relatively simple, choose 6 new, 7 new versions on the SUV model.
The horse rear gun says it, stands back in now, these products are almost no truly success, because more than 5 The concept of household trucks, the consumer market is not recognized, and the automotive industry has not felt too much pain and the need.
At that time, he was calm down at time, sales, market share, consumer cognition of these dimensions, calm down.
In 2015, China MPV sales is 2.107 million;
2017, China MPV sales decline To 20.71 million;
In 2018, further shrinking to 17.35 million, 1384,000 units in 2019, affected by epidemic in 2020, sales of sales to 10.9 million, even lower than the market in 2013 which performed.
Integration to see the current MPV market, the reason why sales have occurred in the years, the reason why there is no long-term storm, main reasons for 4 aspects:
1. Vehicle function, Because SUV’s versatility and MPV have a lot of compliance, it can also bring better driving experience while providing larger spaces, through performance. Coupled with the fierce competition in the SUV market, the car companies put more upgrades, static / dynamic paper parts, many SUVs are better than the MPV in the current market. Therefore, there is almost no market value in China with small size MPV.
2. The population structure transition requires iteration of time. In 2015, the second child has been open. In 2016, the sales growth of MPV markets is mainly because forward-looking users have upgraded the vehicle, but the human structure and family second child have not changed rapidly.. In addition, MPV is not as good as SUVs and cars, so in later decline. However, with the growth of the second child, many families have to be changed or purchased.
3. Market deformity, the larger market share, the more competitive, the car enterprises will invest more energy to wear products, SUV, car market This is the case. Holding a certain budget, almost 10 or more products can be selected in the SUV and the car market. However, MPV does not, such as 300,000 budgets, you can choose from 3 models.
4. The product is unreasonable, the market is not sufficient, the model is small, the functionality is combined by other cars, and finally makes the current MPV product in the market, it is obviously more expensive than SUV and cars. A lot. Money, the flowers are not happy, because it is not worth it.
What is new? What is the movement of Geely / Great Wall?
Population Census Report released, the real changes in the population structure, before and after this time node, BYD released the new MPV news, this is a very interesting thing because many coincidences. With the growth of age, the topic appeared around me. From the previous, everyone asked the most, SUV households, what to buy, what to buy, become more and more, MPV or big SUV should buy what, At the same time, there is a typical change is that 7 of 2 + 3 + 2 is very un practical. I should buy 6 seats or 2 + 2 + 3 and other topics.
The new advantage of the automotive market is that the population structure has gradually grown to the age of the car after the policy is issued in October 2015. So, the auto market requires new products.
What is the characteristics of new products? It is the definition of the old-fashioned, expensive, low, and the most core, and the core, the most core, and the core. The traditional MPV model is in fact, there is only one, the vehicle feels, and the vehicle + SUV is basically the same, and the vehicle should be large / sufficient. The high sales model in the market – Buick GL8 completed the further upgrade of the size, Odyssey directly unified the size, the public’s European household small MPV type, sales unlimited.
However, the demand for consumers is now changing, no longer just seeking basic practical convenience, but also begins to evolve the same product from the car and SUV, further upgraded vehicle technology, further intelligent network, Further intelligent driving. Chuanqi GM8, this market share in the Pearl River Delta region beyond the model of Buk GL8, is a typical example of these aspects. 
Top the topic back to BYD’s newly released MPV-quot; Summer Quot; The design and Toyota Elfa is the same as some of the temperament. In addition to the data that has not yet been announced, it also adds a mixed system on the model, and the feed oil consumption is 4L / 100 kilometers, 0-100km / h acceleration time 4.9 seconds. .
That is, a model with typical technical features in the next MPV market, following the era, and is expected to sell models. Typical technical characteristics are insertion mixing technology – 200 km pure-time, feeding oil consumption of 4L / 100 kilometers, with the era of BYD’s Dilink car network, the price is not expensive, take the ratio of the Tang Dynasty, the same model price Pull in to 200,000 yuan.
As for these selling points, it is not attractive enough to be verified by market. At the same time, we can also see another player who will be admitted, will enter the whole class from the luxury SUV field, also has its own union of the car + MPV related plans and layout. That is, in the next China MPV market, there will be BYD, wey these two advantageous car enterprises, the big probability can change a traditional problem: expensive, no choice, the technology is not bright enough.
Write in the last:
Is it an era that MPV becomes a new air in the car? The probability will be, but there are also a small amount of variables. The changes in the population structure have allowed more people with the need for the use of 5 models, and the MPV probability will grow in this round of change, but the growth rate is difficult to determine. At the same time, the variable is that the MPV can be close to the car, SUV’s use driving experience, but can only be proximity. In the congestion city, I choose an MPV as a family daily car, and I will continue to be a car purchase in many families.Core contradiction topic.
However, overall, with BYD, Wey, this market has changed.