Beijing December 4, 2019 / PRNewswire / – China’s new energy automobile industry is accelerating the development, incremental space charge thus continued expansion of the industry. Recently, sponsored by the central enterprises electric car industry alliance of new energy vehicle charging market research and sharing will be held in Beijing. Porsche management consulting firm (hereinafter referred to as “Porsche Consulting”) development of the market experts charged from China, electric travel value chain, car firms to enter the electric car and charging businesses, opportunities and challenges many aspects such as car prices were sharing and the participants conducted in-depth and interactive communication.
Wang Xin Wei Porsche consultants adviser, said traditional travel value chain, only the supply of oil and travel services two roles, and clear boundaries, the development of electric travel, the value chain show great changes, bringing on traditional downstream the company new opportunities.
Porsche Consulting charging market research exchange and sharing session with professionals
in the new energy vehicles
and policy-driven market demand for the service charge to create space for development [ 123]
new energy vehicles is becoming one of the auto industry’s future development direction, and changing the pattern of the traditional auto industry. Not only traditional OEMs have joined the camp, a large number of “new forces” are also involved in this competition in the past.
VW Group, Mercedes-Benz, BMW, Volvo, majestic, BYD, Beiqi new energy and other foreign car firms have been given their own electric car development program. In the Chinese market, as well as to Wei, the worship Teng, Weimaraner, Xiaopeng as the representative of the new forces repairer.
in China, according to the National Energy Board issued the “energy-saving and new energy automotive industry development plan (2012-2020)”, 2020, ownership of China’s new energy vehicles will reach 500 million units, and the establishment of 4.8 million supporting charging pile. At the same time, the state subsidy policy in place after the 2019 transition period will not give subsidies for the purchase of new energy vehicles (with the exception of new energy buses and fuel cell vehicles), converted to support the charge (hydrogenation) infrastructure “short board” construction and operational aspects of ancillary services.
As of August 2019, China’s charge 1.07 million units, the ratio between the number of new energy vehicle population and the total is still charging pile of pileThere is a big gap. Market demand and the policy of double drive to bring new ideas for the car prices.
bring
new opportunities for new value chain
Energy the emergence of this new service charge midstream sector between the upstream and downstream supply of travel services. At the same time, the emergence of a large number of new roles, and boundaries between roles become blurred. Travel value chain, thus remodeling.
Wang Xin Wei said that China’s charging market and Europe is very different, the construction of charging facilities operators are showing a variety of ecological, maximum both body mass, wide coverage area, with data and operational experience advantage of the country of operators, but also the advantages of converting to the station by the geographical advantages of regional operators, as well as provide a free platform and operational services on behalf of the franchisee platform operators, as well as continue staking their claims, or to focus on particular areas the other operators.
With the rapid expansion of market operators charge, on the one hand, charging huge pile needs, providing an opportunity for enterprises to enter the vehicle charging market; on the other hand, charging equipment competition is more intense, the study of users of the scene is the car enterprise build the premise of quality service.
At present, the car companies to build charging facilities mainly in the home charging, public charging and charging dealers in three areas, and there are different pain points. Analysis describes the solution Xin Wang Wei with case. 90 percent hope for the owners vehicle charging at home, while the success rate of installation of home charging equipment will decline over time. For home charging, “Charging apartment sharing” can solve the increasingly serious home charging equipment installation difficult. For public charging, the integrated use of high-power charging products, parking reservation scheme, and the way value-added service binding, can increase the efficiency of the use of charging facilities, but also can improve user satisfaction. Dealers charging as car prices and dealers together to create services, car charging, test drive vehicle charging, maintenance charging, public charging stations, etc., are energized for electric travel and take advantage of new contacts to build customer loyalty.
car prices charged at the time to build the business should have a clear positioning. Porsche, for example, car companies can plan and self-built public charging complementary multi-level charging network. Porsche can provide users with direct charging serviceService, as well as a window, allowing users to easily enjoy the other platform services.
charging industry technical and commercial maturity has brought new opportunities for car companies. Overall, the charging and travel service providers for the car companies a new source of revenue, charging records from a backend tracking can be connected with other systems, in order to create a coordinated ecosystems; diagnostic charging station can evaluate electric car battery during charging health status; wireless charging and robot assisted charging customers will experience to a new level; charging activities can generate valuable data and customer charging behavior description; charging increased demand for customer contact and customer retention, etc. these are all cars enterprise offers the possibility of innovation.
Wang Xin Wei noted that new electric trip value chain, car companies can do a lot, in addition to direct provision of the middle charge service can enter V2G field upstream, extends downstream to a destination car leasing and other fields. More importantly, new business enterprises to build internal logic is the same, this business model to explore the car prices for upstream companies also have inspiration.
actively participate in the development of China’s new energy automotive industry
as a wholly owned subsidiary of Porsche, Porsche Consulting was founded in 1994. Founded early, the main task is to help Porsche Consulting Porsche promote enterprise-wide transformation. Over the past 25 years, Porsche Consulting is to continue to share the successful experience of transition to customers in different industries. Today, as the world’s leading strategy consulting firm, Porsche Consulting from around the world for the automotive, industrial, aerospace, consumer goods and retail industries to provide professional services. Services topics covering business development, digital transformation, operational excellence, wisdom and smart travel and other factories. Since
to enter China for six years, Porsche Consulting has rapidly developed into one of the operations and management of the nation’s largest automotive consulting team, has provided services for more than 30 multinational and local companies, completed more than 200 consulting projects.
By participating in this new energy vehicle charging market research and sharing sessions, Porsche Consulting professionals interact with the domestic industry, and look forward to deepening cooperation with all parties industry chain, to jointly promote China’s new energy automotive industry development of.