On the Chengdu Auto Show, a Porsche announced that the R & D center will be established in China, and it is planned to settle in Shanghai, 2022, and did not bring it should have Thermality. After all, in 2014, Porsche once established the Porsche Engineering Technology R & D (Shanghai) Co., Ltd., but the effect is really a good man. However, this Porsche enters the 20th anniversary of the mainland market. Under the sustained performance of the Chinese market, this Porsche’s move should not be quot; wolf came to quot ;.
Even if this is the news, it is still not able to make the domestic riders in the spirit. The reason is that this year, Porsche once revealed that it will build assembly factories in Malaysia. It is reported that the factory may be operated in 2022 to produce models designed for Malaysian market. A R & D Center naturally cannot be compared with a packaging plant, it is no wonder that everyone is inadequate. And for many years, Porsche quot; domestic quot; voices are also a wave of high waves. However, the landing center of the R & D center is really not attractive? Will it be the prelude of Porsche in China?
According to the information of Porsche, this time, in China, China has added permanent research and development branches, both The layout of Porsche global strategy is also highlighting the attention of the world’s largest single market. The goal of the R & D center is committed to improving and optimizing China’s local research and development capabilities, surrounding automatic driving technology and digital experience, providing closer to Chinese consumers preferred products.
Why is the Chinese market worth Porsche, such quot; large-scale quot; The reason is not self-minded, that is, China has become the world’s largest single market for 6 consecutive years. Even under the shroud of global epidemics, the 20020 Porsche is still achievable in China. Sales close to 90,000 units accounted for almost one-third of the global sales of Porsche last year. Especially in the two major markets in Europe and North America, there is a decline in the Chinese market, which is even more bright and important.
Also worth mentioning is that, in addition to the Porsche Macan on traditional knowledge, Cayenne SUV models such to act as sales outside the big Chinese market. Porsche introduced the first electric sports car Porsche Taycan, deliveries in the first half of this year, home sales are close to the iconic Porsche 911 models. And especially in China and the United States contributed the largest market.
Chinese consumers for vehicle electrification, high acceptance of new technologies in intelligent trend, combined with Porsche in the domestic brand awareness and reputation, even in the face of traditional car brand switch to a new energy era window, still be able to protect the brand quot; stable quot; transition. This Porsche plans in 2025, sales models, half models electrification target prospects agreement. In electric wave, based on the relative reactivity Porsche quickly. Firmly grasp the Chinese market, provide more depth of services, in addition to the factors of sales and profits, as well as strategic grasp of the future technology direction. 
to China and build factories quot; do not care quot;
Since the Chinese market is so important and promising, but so to go back to the old question, why not China Porsche plant it? The reason is to establish R & D centers in China, it is the result of trade-offs. Conclusion The fact is that in Chinese factories quot; does not pay quot ;. This is not a quot; quot Chinese manufacturing; or quot; do not attach importance to the Chinese market quot; and other reasons, it is precisely because China is too important a market for Porsche. 
First, quot; localization quot; what the goal is? It is simply to boost sales and profits. Well, from the sales point of view, the potential of the Porsche really that big? Indeed, a decade ago, Porsche’s global sales total less than 10 million units last year and now there are nearly 90,000 performance single market of China. In the first half of this year, Porsche sales in China of 48,000 vehicles, continue to triumph, it is expected to refresh the record sales.
but the potential market there is always a limit, especially for luxury brands. 2In 20020, domestic landmarks, two second-line luxury brands – Cadillac and Volvo, the annual sales volume of the Chinese market is about 230,000, and about 166,000. This is also the result of rich product line, and has achieved results in terms of terminal offers. For at least 500,000 unit prices, and quot; personality optional quot; rich Porsche, the potential in the Chinese market is there, but in quot; absolute value quot; there will be won’t be so huge.
Talking about the average price and option, it will lead the second point-profit. Weekly know that the Porsche is the QUOT of the Volkswagen Group; the profit dairy quot; this year is in this year’s general quot; short-deficit quot; performance is particularly obvious. Volkswagen Group used its chips on the blade, ie tilted to Audi and Porsche. The Porsche is not expected to hope, the sales profit in the first half of this year increased by 127% year-on-year, even in the same period of 2019 compared to the epidemic, the growth rate also reached 26%.
China is an important market in Porsche, and Porsche is an important source of profit in the Mass Group. That one, why is Porsche to quot; domestic quot; and reduce your product average price, and brand adjustment? This is equal to the profit margin of the self-defeating product. As for the relying on the amount, the market potential to talk about, not to mention, single saying quot; domestic quot; Is it equal to sales? In this regard, there is already a first-handed manner. Two, clear that this cake is still a taste or allocation, it is quite satisfactory, why should I divide a knife? 
Summary:
Porsche in China is based on the importance and prospects of the Chinese market, and Porsche is still not Will build a plant in China, but also because of the importance of the Chinese market. However, this does not mean that Porsche will never build a plant in China, and the establishment of the R & D center is a seedlings.
