Soon, Bao Master watched a “innovative conversation” from the Volkswagen through a live broadcast. In this column, the public not only clarifies the strategic goal of self-cultivation as a core ability, but further clarifies the road map of software development. In the slum of the new four-generation change, perhaps the idea of the public has a reference significance for the majority of traditional car companies, the Bao master decided to organize it, for your reference.
Increases the steps of software capabilities into
In the valid, the software has changed everything. The most advanced software supports the latest interactive communication, such as the vehicle’s car2x, which can communicate between the vehicle and the vehicle, the traffic, accidents, and blind zone information, etc., there is no more comfort, and the software also provides higher comfort. For example, intelligent recommended feature, smart
, voice interaction, so that the experience in the cockpit is more convenient, intelligent; in addition, the dynamic performance of the vehicle can also be improved by software, it will be based on GPS information, driver style , As well as the state of the vehicle, targeted adjustment, to play a more in line with the vehicle performance of the scene; Constantly enjoy new features and services; these vehicles have changed via software, eventually increase people’s quality of life. It has not been calculated here for a wide range of customization options, and the software gives the new features of the vehicle personalized.
In addition, the software also acts as a new business model, these new business models will bring together the new brand WE of Volkswagen. At present, the public has launched Weshare rental electric service and WeCharge charging payment services in Germany. 
However, for the public, all of this is the hardware first. Just as if we want to draw a form on the computer, we must first have a computer. If you want to talk to WeChat with your mobile phone, you must have a mobile phone. When implementing software capabilities, first, the vehicle must have conditions for supporting software operation. But the vehicle produced by the traditional enterprise is clearly notSuffering this ability. Tesla, Wei Si, Xiaopeng and other new forces, there is no previous historical burden, naturally you can introduce the software ecology products in order
However, the public’s strategy is very smart, not a step in place, after all, the step is big, will not become a hero, it is easier to become a martyr. They are very wisdom to be divided into two strategies, one is to introduce adequate electronic electrical architecture E3 (three times), and support the ID. Family, one of the family, one is to small improved existing product lines, such as Using the MQB EVO platform on golf, steering and other products, the CAN FD bus is implemented, enabling it with relatively high speed data bandwidth, with the OTA capabilities of the vehicle system, support partial software operation and update. In short, on the one hand, a small range of pilots, driving the brand up; one aspect is a small step forward, steady base, the public “two legs walking” strategy, is undoubtedly a classic case of “rich and stable” Although there is no radical, it is more useful for traditional car companies.
Behind the software capability is the mechanism match 
Hardware is the foundation, and the software is the kernel. The main purpose of this article is to analyze the idea of building their own software capabilities. In the “Innovation Dialogue”, the public’s executives shared their difficulties encountered in building software capabilities – software development model and hardware development model exist.
In accordance with the public executives, software development is a close-end full programming step chain, which must not be broken. The software that does not sustain update will destroy the entire function chain, which will make the vehicle unable to travel at extreme cases; this is better than the programming instructions of the IOS system under the Windows system, will definitely cause the functional degassing. Therefore, in software development, time and continuity are elements with infinite value.
On the other hand, the development cycle, as we are familiar, a German car development cycle is usually 7 years, the daily system is slightly short, almost 5 years, the medium-term change time should be at least two and a half years to Three years. The development cycle of a component is also a unit in several months. However, such a rhythm is clearly not to suit the current vehicle development rhythm, not to suit the software development rhythm of the technology company. Because we know that software iterations are usually in-week or even day, so different rhythms mean different development processes, but smart vehicles will be combined with software and hardware, how to make software capabilities and hardware ability coordinate development, become Each car must solve difficulties.
The public method is to establish a special department, named “Project House). It is affiliated to the Volkswagen Development Center. The development team here is the same way of working with pure technology, that is, their development process is fully synchronized with the development process of the software company. In the project house, if the development of the entire software is a marathon, then this process is or decomposed into countless small sprints. The development steps in software development are clearly defined, and the achievable target is first divided into medium distance run (a middle distance interval every 12 weeks), and then divided into multiple sprints. In the 14-day sprint interval, the team will consider whether it can achieve goals and how to achieve goals. At the same time, in a parallel cycle, each software version will be directly imported into a set of test vehicles to check the results achieved. Therefore, 14 days reached the first goal, the next 14 days reached the second goal. 14 days, not a few months in traditional hardware development, this undoubtedly improved the matching efficiency of software and hardware, turned into a working mode that adapts to the development of auto companies and does not delay the software development process.
The rapid and lean processes of the project house will also have a positive impact on other development fields in the future, and will change the development of the new public. Previously, the public said that the future vehicle development will be developed as the core, which is obvious that the current product development cycle has been significantly shortened.From the original five years to 3 years. 
In addition, the public is brewing through software to achieve profitability, which may be the “business model 2.0” they refer to, putting software The service is combined, containing Weshare and WeCharge mentioned above. Volkswagen also suggests that it will use similar charging content with Tesla – automatic driving function.
According to the public in this “innovative conversation”, the public will divide the L2-level automatic driving ability into the ability, L3 and L4 levels are medium-term goals. , L5 is a long-term goal. Among them, the TRINITY models launched in 2026 will correspond to the target, and the concept of the Volkswagen’s concept car ID.Vizzion shows the understanding of the L5 capability. But whether it is TRINITY or ID.VIZZion, you need a process of implementation. 
According to the understanding of the BAO master, the ID listed next year will be listed next year, which has been cooperated with technology travel companies to conduct automatic driving and Robotaxi business testing, this model Previously, it was considered to be a tribute to the popular legendary model T1, but Bao Master believed that the public had more expectations for this model. It will have the meaning of T1 model, become a multi-function model platform, in the Bao master, it will become a strategic model of the public driving service, on one aspect, explore the shared travel Business model, on the one hand, it becomes a verification platform in which automatic driving technology is in. But no matter what, the public’s business model 2.0 is already open, the public is ready.
In the new four-modified wave, it has become a subject that must face each car. Through the case of the public, we can see a few highlights. First, the software is the key, the hardware is the ideaSecond, it is not going to subversive, steady and demand, will gradually move the change; the third is the change technology of the outline, the product research process is in the premise of software as the core of software, and the four is active. Expand new business model, step by step to ground technology and innovation, and get the business results of profits. These four points in Bao master seem to be used in traditional car enterprises.