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Ready to go and then start a new process technology Beijing Hyundai unveiled a new brand strategy SMART +

bring its tenth generation of Beijing Hyundai Sonata, Festa pure electric vehicles and other variety of heavy landing a strong 2019 Guangzhou International Motor Show, unveiled a new technology brand “SMART + strategy”, depicting the new corporate vision blueprint. Brand new technology with impressive products, highlights the strong brand strength. Beijing Hyundai will prove to the world, after the harvest of millions of users, how to create a new era of smart technology!

conference site, Mr. Modern Automotive Group car Sok Ju, chief technology officer for the modern EV concept car unveiled 45. Frankfurt Motor Show this year to complete the debut of the modern world premiere EV concept car 45, is a modern car new Customer Experience Strategy – “STYLE SET FREE” based on production, technology and design represents the future direction of the EV concept car. At the same time, Mr. Che Sok Ju, also made a speech for Hyundai New Energy Vision: “Right now, we are in a critical period of change in the global automotive industry, and promote the sustainable development of the automotive industry is the ultimate goal of the industry’s future, as. has always focused on new technology development and application of energy companies, Hyundai Motor will continue to proceed from the marketability of innovation, performance, innovation and user experience innovation, unremittingly for users to create clean, efficient, future wisdom of travel solutions. “

“change the world, change yourself first. Beijing Hyundai changing for change, has been walking on the road for transformation and innovation. development strategy more in line with the pace of the times ., more forward-looking technology products layout, more customer-focused service concept, step by step to consolidate the sustainable development of Beijing’s own modern “car Mr. Yu quasi-modern brand communication Beijing Office Director, said:” Today Beijing Hyundai set foot again new journey. brand new technology release, Beijing Hyundai will continue to promote more environmentally friendly for consumers, smarter, more efficient raw intelligence And continuous efforts. “

The new strategy depict a new blueprint

seventeen years since its establishment Beijing Hyundai has been running at full speed. From the first “modern speed”, “Modern Marvels” By now”Modern technology”, “modern power”, Beijing Hyundai completion of the technical self-confidence to the technical transformation. Now new technology brand “SMART + strategy,” the release, it is the best proof Beijing Hyundai towards a new era.

brand new technology “SMART + strategic” vision-based mobile travel Hyundai Motor future ( “Clean Mobility”, “Connected Mobility” and “Freedom Mobility”), combined with China’s consumer demand and changes in the market from. Mainly comprising Chilean SMART + Clean + green, SMART + Connected wisdom + Connected, SMART + Freedom + intellectual freedom three levels. Aimed at top of new energy technologies, industry-leading smart technology and a full range of quality, creating a cleaner, smarter, more convenient travel solutions to meet the needs of the user fragmentation, science and technology make car life convenient, worry free .

Meanwhile, in order to accelerate the SMART + Clean wisdom + green floor, a comprehensive upgrade of Beijing Hyundai’s new energy strategy. The new platform, new technologies, new experience and so the direction of continuous efforts, Beijing Hyundai will also help create a better clean and green “hydrogen society”, in order to achieve the world’s highest level of the most efficient new energy technologies offer consumers new way of life for the future sustainable development in China, to contribute to building a harmonious well-off society. Truly in China, as China, leading Chinese brand continued up the great powers brand responsibility.

leading-edge technology to create a strong system of force

Looking back on 2019, the automotive market continues to decline. Purchase tax adjustment, the new energy policy back slope, under the country five countries …… complex market situation six switches, this winter exception “cold.” The face of market difficulties, Beijing Hyundai let feelings floor, technical strength turns pink. Against the tide, by virtue of the order of ten million strong force behind the system, designed to build their own moat.

Hyundai i-GMP is the best proof technical strength, with globalization, modular and platform-based core tags. Its integrated design, safety, performance, driving, and other basic functions of a variety of power module,A multi-vehicle platform sharing, a substantial increase in the basic vehicle performance. The design is more innovation, more security, more energy efficient, more precise control, a variety of powertrain adaptation of the five core strengths, but also let i-GMP firm footing in the industry. In the future, Beijing Hyundai more new cars will be based on i-GMP create, provide better products and superior product performance experience for Chinese consumers.

When it comes to performance, Hyundai will have to mention the world’s first research and development of a new technology CVVD continuously variable valve duration of Technology. This technology mounted on the SmartStream powertrain, broke through the bottleneck and limit the engine to date variable valve control technology. It not only allows the addition of “shift” in engine performance and fuel rate synchronized upgrade, while also reducing exhaust emissions, contribute to the cause of environmental protection.

amazing products highlight the brand strength

excellent product never the most direct way is to show the strength of the brand. The show Beijing Hyundai booth, stunning natural and ultimately the strength of the product. Where the tenth generation Sonata sedan flagship model and benchmark for new energy products Festa electric gathered in appearance, but also let Beijing Hyundai booth considerably.

what products can be called a new era of luxury, the tenth generation Sonata is probably the case. The future of high-end smart car technology, based on Hyundai i-GMP building, the main innovative design, intelligent applications, enjoy the experience. It is Beijing’s modern technology to play, the flagship model, shoulder the revitalization of the Beijing Hyundai brand image of the task. And the strength of the interiors and product exposure, more people to whom praise. Assembly of the first two-in-one 12.3 inches big screen carrying the Beijing Modern third-generation intelligent network linking system (Baidu intelligent network with 3.0, BLE Bluetooth keys, smart home Internet, etc.), with class-leading smart technology, the industry leader in full force; and 1.5T + 7DCT / 2.0T + 8AT power to choose the configuration, the perfect combination of plenty of power and fuel economy, showing product absolute dominance on the road.

The Festa pure electric vehicle as a new benchmark for energy products, the strength still can not be underestimated. The use of “Sensuous Sportiness” (emotional movement) design concept Festa pure electric technology with a sense of sporty vehicle design. Power, power systems Ningde era ternary lithium batteries and mainland composed of permanent magnet synchronous motor, has a maximum power output of 135kW, 310N • m maximum torque and class-leading 490KM long life (60km mileage / h constant speed endurance mileage of 610KM) and other impressive results.

In addition to the new appearance of the product, the modern EV concept car 45, Veloster N ETCR cars, hydrogen fuel cell vehicles and other vehicles have appeared NEXO booth, Beijing Hyundai to show new design, new energy, new network-linked, etc. modern and forward-looking fields. At the same time, Beijing Hyundai booth set up a special interactive exhibition full of fun, younger deliver fresh brand image.

million users go after the era of modern Beijing, continue to lead the era of technology and products to promote the development of the wisdom of travel, provide easy and convenient travel experience for Chinese consumers. Future has come, unveiled a new brand and the leading technology products, will push all the way through the clutter of modern Beijing, to open a pioneer in the future.

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