in the new energy automotive industry, the industry benchmark when it comes to models that Tesla is absolutely deserved it by virtue of the high life autopilot and other functions, is widely recognized by domestic consumers, but for Tesla, the product is on the one hand, to adjust the price, but also erratic elusive.
October 25, Tesla announced that Chinese-made Model 3 Standard Life upgraded version of the model was officially opened book, consumers can be booked with immediate effect. It is reported that the model starting price of 355,800 yuan, and this is just in the past year, less than five months from May 31 Tesla announced the planned price of domestic cars.
due to driver assistance systems as standard
We all know that Tesla Tesla’s Model 3 is a relatively populist models, is also currently the best selling car in the country it inherits the advantages of Tesla battery life, but also equipped with a Tesla driver assistance systems, by domestic consumers, and with the delivery and use of Tesla super factory in Shanghai, Tesla Tesla also announced the domestic Model 3 standard life upgraded version of the price of May this year, when the starting price was 328,000 yuan.
However, when Tesla also said that 32.8 million starting price does not include its AutoPilot configuration , that is, driver assistance systems, at a time when the domestic version of the Model 3 optional AutoPilot (driver-assist systems) price of 27,800 yuan, and now, the domestic version of Model 3 starting price of 355,800 yuan, the price it is visible after 32.8 ten thousand yuan sale price plus 2.78 million option fee.
The official explanation given is, in fact, Tesla Model AutoPilot is a core function of 3 Tesla want users to have a more complete experience of Tesla products.
domestic price advantage is not obvious
though, although it seems that this time the price is not so-called quot; quot ;, but prices for domestic consumers more choice is lost in the car, of course, had homemade Tesla Model 32.8 million starting price is not really 3 obvious advantages, after all, imports of Model 3 in the domestic price is 377,000 yuan, which means that the domestic version of the Model 3 only cheaper by 4.9 million, and now, with the domestic Model driver assistance system 3 become the standard, starting price accordingly only 21,200 yuan cheaper than the imported cars.
However, in order to reduce costs, Tesla still actively make the corresponding adjustments, such as in Shanghai, China super establish factories at an alarming rate rapid production and delivery is expected next year to achieve the same time, Tesla has said that construction costs in China decreased by about 65 percentage than in the US Model 3 production line, but from the current price , in fact, Tesla Model domestic price and the price of imported version 3 has not opened a large gap between the price advantage is not so obvious.
Tesla no sense of crisis?
As Tesla products, many consumers saw it or whether it’s autopilot function, while the domestic version of the Standard Model 3 Basic Edition driver assistance functions, although caused the rise in prices, but also consumer those very fancy features, but this may affect the price adjustment is still some potential customer’s choice, after all, for many domestic models, on the driver assistance and mileage have been achieved on the domestic Tesla’s Model 3 beyond.
Earlier, Tesla Model 3 when the price has just been published, the founder of the car Xiaopeng Xiaopeng says : Model 3 328 000 domestic version of uncompetitive (without autopilot), should at least lower and lower $ 10,000, and five years ago is completely different now, Tesla’s battery advantages, smart and we did not have differences compared after the government took so many policies and subsidies or price, or else there is a problem of cost control, or else would like to get 5 yearsMargin before. Delivery time is estimated to have in the year 2020 q2, etc. Xiaopeng out of P7 definitely rolling.
However, aside P7 Xiaopeng strength of the product, in the current domestic automobile market, with domestic Tesla Model 3 performance and life of the product is still in the minority, such as Guangzhou Automobile New Energy Aion LX, again for example, Wei to ET7, whether it is performance, battery life or autopilot aspects are beyond the domestic version of the Model 3, so, for it is the domestic version of 3 Tesla Model, if the price is not further reduced, its share of sales in the country also it is likely to be preempted.
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Although, for Tesla domestic price is still some controversy, but for Tesla, its products itself or with strong market competitiveness and attractive, while domestic Tesla Model 3 is still time to adjust, after all, for Tesla, the price is already accustomed to things.
In addition, Model 3 domestic version has also been named to the Ministry of Industry and publicity of new vehicle manufacturers and have access to the list of enterprises, Model 3 domestic version of some models can enjoy the purchase tax reduction policy, which is further down the Model 3 domestic version of the threshold, therefore, for consumers, its current price is still some uncertainty.