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Road coffee Comment: forcing the occasion of the joint venture Changan Ford Terios SUV accelerated phase-out of catfish

fisherman Japan and Norway, have roughly the same story content, the Norwegian people like to eat fresh sardines, Hokkaido, Japan production a most delicious eel, but whether it is still fresh sardines delicious eel, after they are caught, always caught in a fragile state of life. Norway and Japan, fisherman, have come up with a solution, cabin filled with sardines were put into a carnivorous catfish, eel cabin was filled into a rival eel – pike.

because the addition of catfish and pike, a cabin dead fish were inspired vitality, it is the origin of this effect eel, pike effects.

sardines and eel kind of rigid state, in today’s China car market, is quite common. The decline in sales growth, sales revenue and a number of manufacturers are fluctuations in the market, many new models, but more like a facelift to the facelift, there is not much change in so many new cars directly to consumers incomprehensible . Furthermore, the polarization of the market, becomes more severe.

= catfish joint venture Ford SUV market?

China’s auto market in stiff state-prone, because homogeneity. It has more than 100 car production qualification of enterprises, made with peers in the industry size is almost, almost style appearance, almost car-style configuration, power performance is starting a similar, ultimately left to consumer choice, in fact, only brand and price. Ford

and this situation could be 1965, had invented the SUV, changed.

April of this year, Ford China 2.0 strategy conference, Changan Ford’s all-new Ford Escape SUV- was starting a few days ago, Ford announced the Chinese name of this model, Ford – sharp occasion. Obviously, for Ford in terms of today, its importance is self-evident, and from a series of product characteristics of this new SUV, we can see this in the SUV field has deep knowledge of business, do have to make the ability of China’s SUV market shock occurs.

because the model value

Changan Ford occasion Terios model features clear, 1. its location, midsize SUV, but also because of the introduction of inter-sharp models, Ford’s SUV to further improve the product sequence, the wing Bo – Maverick – = sharp boundary sharp occasion composed.

2. design level, taking a step forward with the refinement of both the fashion style of the Titanium package, also has more emphasis on sports personality of ST-Line package, there are two versions of their corresponding features, such as front face Titanium quot; star dome type quot; front styling, Logo also mark the position of the car and overseas versions, symbolizes sporty ST-Line version, will have 19-inch sport wheels, blackened grille, many blackened body design.

more than 2 points, in fact at the same level in the market is not unique advantages, this new SUV’s real advantage lies in the following features.

3. Car will 2.0T is defined as a four-wheel drive version of the model vehicle own core, fourth generation 2.0 l EcoBoostreg; twin scroll turbo engine to produce a direct answer is better than the industry, the maximum power of 253 hP, maximum torque of 393nm, and because of this, the SUV to get a transcript of 7.5 seconds Pobai; [ 123]

this data is compared with the current parameter exhibits high power B48B20D 2.0T engine used BMW 5 (252 horsepower, 350Nmiddot; m) to be higher, and the matching of this engine is currently the latest transmission Ford one technology, 8 speed manual gearbox.

4. The four-wheel drive, will be apparent to highlight the advantages of this model, the use of a new generation of intelligent separable four-wheel drive AWD system, four-wheel drive / drive two fast switching can be achieved 100 percent precursor / four-wheel drive, meaning the power will be more effective and more intelligent output also means running more stable, stronger through.

The new car will also have five kinds of smart drivingMode, including: Normal / saving / Sports / slip / snow and sand mode, Changan Ford hope more users can open their car, to conquer a variety of different road conditions.

5. From April this year, Changan Ford 2.0 strategy will now, in a series of new cars put on Changan Ford, we’ll find another highlight of the new car, intelligent and network-linked. Almost no doubt, in their own intelligent network linking technology has reserves of Ford and Chinese Internet giant Baidu together to create the SYNC + system to meet the needs of today’s consumers can only achieve the set will be able to voice navigation, voice can be adjusted air temperature, will be able to voice ordering tickets and other voice operation, the machine makes the Internet just moving mouth, hands-free.

6. and, leapfrog 20 million level models equipped with only 500,000 yuan level model using all aluminum suspension, in a lighter quality, faster response speed and overhangs higher steering control sensitivity, or bring in emergency steering servo fast through the bumpy roads, low amplitude different driving experience.

Thus, before us is one such SUV models. It is in the power system to achieve the level of lead, four-wheel drive technology to achieve the leading level of intelligent performance and body hardware level, we have done the lead. If compared to competitors in the same market segment, you will find it neither as traditional as to emphasize design, it will not cost either to emphasize some single level, but multi-dimensional force.

Written in the last:

What is valuable? High value lies, not to previous thinking perspective to consider one thing, such as for many consumers, buying a standard joint venture SUV’s mostly only three, what brand it is, how much its price, its configuration how many there are. The market benchmark for mainstream models who they are successful because they are able to break the previous rules, to create new standards and rules.

In the current Changan Ford Terios occasion who already have such a tendency, lead a great powertrain, advanced four-wheel drive technology and intelligent network linking technology, coupled with the design, hardware-level advantages its arrival, is forcing a series of traditional SUV,Out of the start.

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