Beijing November 25, 2019 / PRNewswire / – Recently, the world’s leading strategic management consulting firm Roland Berger, co-edge AI chip global leader horizon issued “smart cockpit trends white paper.” White Paper around the car consumer demand, the development trend of smart and intelligent cockpit cockpit chain dynamics to discuss prospects and trends, while also providing directional guidance for intelligent cabin design and development of related products. White Paper pointed out that with the gradual maturity of technology and the diversification of customer needs, in order to multimodal interaction as the core of the intelligent cockpit is becoming one of the new trends in technology development of the automotive industry, the future of smart cockpit chain will be more three-dimensional and rich . Wherein the lower demand for highly integrated visual recognition and other interactive voice processing technology, based on independent layer-aware AI chip will be the realization of multimodal interaction, pushing a key driver of the rapid development of intelligent cockpit.
growth in demand for intelligent car cockpit, Next-Generation HMI market
As the car cabin gradually become the pursuit of individual “third space “rapidly changing era of smart car cockpit will also bring the fast track development of intelligent. Third-party research results “smart cockpit trends White Paper” in reference to the display, the Chinese market has 87 percent of consumers showed interest in the cockpit intelligent functions, 47 percent of consumers are willing to pay for related functions. Meanwhile, Roland Berger “subversive data to detect the automotive industry” also found that Chinese consumers compared to other parts of the world consumer, automotive entertainment and the level of interest for the “third space” is the highest, and increasing year by year. Intelligent cockpit is becoming a key element of the future Chinese consumer purchase decisions and car experience.
born out of the cockpit of intelligent electronic cockpit domain concept launched in 2018, GPS navigation, entertainment and vehicle and driver information center will be fully integrated by the display, the cockpit began to have a certain amount of automation, this is the first stage of development of the intelligent cockpit. As a starting point, the intelligent cockpit will gradually become intelligent assistant, human co-driving, the third living space in three phases, will also be part of the mobile end demand transfer of vehicle applications, ultimately driving the whole life and open up, online real-time interaction and offline.
In the process towards the goal of developmentBased Roland Berger profound insight into the automotive industry and continued focus on cutting-edge automotive trends and technology trends horizon for judgment, the white paper summarizes the development of the smart cockpit four major trends in the market, which has become a cockpit of intelligent vehicle focus on the development of intelligent vehicle visual perception “outside-in” development, guarantee the accuracy of decision-making increasingly strong demand for in-vehicle visual perception, multimodal interaction way will gradually replace the traditional touch-screen model, the integration of the perception of the car requirements will give rise to a separate “perception layer.”
dedicated AI acceleration chip provides for the formation of layer independence perceptual important foundation
AI chip is the key intelligent cockpit achieve the ability to perceive [123 ]
an important sign of intelligent vehicle interaction is the car people know better, intelligent and personalized enhance the user experience will be the key point. Therefore, the integration of decentralized perception, perception layer spawned crucial independent. This perception layer need to integrate data from the microphone and a camera, and on the basis of satisfying low power consumption, fusion visual interaction, speech recognition technology to complete the precise nature of the interaction vehicle. Under each other “game” in the context of performance and power consumption, and efficient AI chip will be the only solution.
The technical trend information for a White Paper horizon is a typical representative of the field of chip-board AI enterprise. Horizon is one of the world’s first chip tapeout of AI research and development company, has launched a smart AI driving chip and chip-based solutions for a range. Journey to the horizon as the representative of the second generation of high-performance car rules-level AI chip, multi-mode convergence will include visual and speech, including the possible perception, mopeds manned machine interaction change.
while providing chip and solutions, providing a further horizon algorithm libraries, compilers, and performance analysis tools AI, including a complete development tool chain to accelerate the automobile industry chain Tier1, OEM at a lower cost to build a more robust overall intelligent cockpit solution.
Looking ahead, market demand, Industry knowledge and technical basis of the three becoming available, from EVA to a cabin, to be formed from the Smart car to drive to a complete industrial chain of life. In artificial intelligence to accelerate the arrival of the era, when the smart car gradually from an idea to product, a new era will become more intelligent step forward. To the horizon as the representative of AI chip companies will form a separate layer of perception provides the underlying technology enabling accelerated to multimodal interaction represented the broadest smart cockpit floor, make people’s lives safer and better.
“smart cockpit trends White Paper on” Download Link: intellectual development trend of cockpit White Paper https://www.rolandberger.com/zh/Publications/ .html