To say 2021 car circles who are the most eye-catching, Nougang must play Call to domestic brands. Since last year, by this year’s Shanghai Auto Show, the self-developed brand movement is frequent, and it has continuously emerged in the emerging domestic model.
Among them, the bodi believes that there are two domestic cars to the most bright eyes, respectively, the Great Wall’s tank 300 and Wuling MINI EV. Today, these two cars are not only proper “net red”, but also the current market when red fried chicken. In addition to their own good product, the marketing and communication methods of these two cars are also the presence of “textbook”. The reason why the back is successful, the guys don’t know the word: play!
There is no matter whether there is a strategy of hunger marketing, but the value premium of the tank 300 is very good. Perhaps, based on the market feedback, the Great Wall wants to independent of the tank brand, completely divide the boundaries with WEY, Haval and other household brands.
But how to maintain the brand’s heat and value? Tanks used ancestral trick in this time – launched various modifications.
A multi-version of a vehicle has been trial in the Great Wall cannon, and the power of the tank 300 is that some modified version is indeed tape high, and countless displacement. For example, the highest temperature of Saibank, the whole vehicle uses silver capping, the silver metal collides with extreme science fiction, which is especially attractive for consumers after 80.
Don’t undertake the power of “play”. In recent days, online tanks 300 Saibo version, increase the post of 50,000 yuan in the secondary market, and brush the car circle.
The tank is not tired to play modification, from market feedback, this trick is really effective. Last year, I became a global new energy car Black Horse Mingi EV, which also proved that “playing” is really effective for the success of the model.
After listed last year Wuling Hongguang Mini EV, there are all kinds of Fujira Tofu, Pikaqiu, Doraemon version. In such a “playing car” cultural rendering and dissemination, the macro Mini EV has also been labeled as “personalized” and “playable” labels in the “Tool Properties” of the daily live travel.
The post-official launch of the fashionable Makaron version, and the convertible version of the appearance on the Shanghai Auto Show is constantly strengthening its “playable” attributes.
MINI EV Makaron version 
can be said, this During the period, the domestic brand can be big and very good, “play” this trick is really good. At least, in the current rise of young consumers, you can provide more personalized choices, and it is also a good trick of domestic brands.
With the young, traditional product design, communication methods, and user relationships may not be more effective. Who can change it faster, better with young users, can grab the opportunity, rush to rise! To this, do you recognize it? Welcome to “the” car domain is not bought “, leave a message below, share your success on these two cars.