After
entered a new energy era car allowance, losing a helping hand policy of new energy vehicles, how to deal with cold automobile market has become one of the many problems to be solved in car prices. Since the subsidy back slope, sales of new energy vehicles has ushered in an unprecedented decline in a row, in this context, November 20, SAIC Roewe held a “dynamic core 2020+” green core strategic communication, at which SAIC Roewe focus on 2020 and near future market trends, customer needs, introduce new technology, new designs, new full-dimensional models breakthrough development path.
SAIC Roewe has always stick to the “technical school” line, is the only in the “pure electric, plug strong mixing, fuel cell,” the three technology areas have global leader enterprise technology and independent intellectual property rights. By 2015, SAIC Roewe prospective launch “NetGreen green core” technology brand, with a new and improved energy systems and complete technical reserves, its own research and development achievements won the 2017 State Science and Technology Progress Award second prize, initially laid SAIC Roewe new the status of energy technology leader.
from the new energy vehicles to enter the Chinese market, after now coming subsidies age, user requirements for new energy vehicles, but also from the price is king, life-oriented, the development of technology, design and service both quality era. Green core strategic communication will, the Roewe combine their experience and forward-looking insight, that “new technology, new designs, new model,” go hand in hand in product strength, image design and service innovation.
new technologies: SAIC second generation of intelligent plug-in hybrid technology
technology research and development, SAIC Roewe not only focus on independent research and development , but also through cooperation with leading companies to achieve full control of the “three electricity” technology. On development, and manufacturing batteries, power semiconductors, motor three key sub-components, SAIC Roewe and Ningde era, Infineon and other top companies at home and abroad joined forces to build a leading technology, security of supply, price competitive supply chain. SAIC Roewe upcoming leading technology platform of electric drive, batteries and other programs, and full ownership of the electronic control development and validation.
In the technical innovation, the second-generation smart plug SAIC hybrid technology will takeOriginal second carrier generation intelligent an EDU, exclusive use of new energy technology, to achieve a six-speed engine and the motor-gear transmission 4 in a compact space, the power system is highly integrated, and their precise matching and intelligent control system, to bring smoother, more efficient, more energy-efficient driving experience. Meanwhile, SAIC Roewe new energy application also opens up new areas of AI, artificial intelligence applied to the driving mode, energy recovery mode, automatic power management portfolio, so that the car actively adapt to the environment, adapt to the user. The announcement of many new technologies, will be landing on the upcoming Guangzhou auto show listed Roewe RX5 eMAX.
New Design: The new intelligent electric concept – set of intellectual design
SAIC Roewe Following the “rhythm of design” concept, also broke the traditional functional boundaries of automotive design, the formation of strategic design research laboratory, computational design and visual design laboratory laboratory of the three forward-looking design lab, to explore new theoretical design value.
The Roewe launched a new design concept for the intelligent smart electric drive of the future – gathers wisdom designed to “integrate the essence of vitality” for the three design concept with the unique perspective of Chinese brands to interpret the direction of future automotive design.
concept of the first set of intellectual production deduction, the floor in the Roewe first pure electric car “intelligent pure electric sedan “Roewe Ei6, it will use the set of intellectual constructivism front face symbol, vector matrix headlights and other pioneering designs and implements 600km endurance pure electric, pure electric travel set new standards.
New mode: NetGreen new model
Communication conference, Rong Wittig out NetGreen new model, the client will be launched on code look at cars, depth test drive new consumer subscription model and other new services, enhance customer experience and value perception; and in the sales side, new financial services, new share operational, the new interactive social networking, the new smart living room will build SAIC Roewe new energy ” fourth power “to enhance the quality and dealer service capabilities. NetGreen innovative new double-ended mode, the cover is formedCover “Look try to buy support with selling” the whole travel period closed for the industry to provide service up new ideas, create new templates.
SAIC Roewe has launched the Roewe ERX5, Roewe Ei5, Roewe ei6, Roewe MARVEL X series of new energy vehicles. With a full range of high-quality, SAIC Roewe new energy vehicle sales bucked the trend in the automobile market in the winter, the first three quarters of this year, the Roewe Ei5 private mid-market sales of nearly million, climb to the top of the market segment pure electric sedan sales list; Roewe ei6 become less than 200,000 unique sales breaking a million plug-in hybrid models.
Roewe new technologies in the communication at the proposed new design, the new model is not only planning to grow their own route under the new situation, the leader is standing on the perspective of suggestions on the development direction of the industry. Technology as the core design for the pilot, service support, China’s new energy vehicles in the future can be expected.