Although the past two years, the performance of the domestic automobile market no longer a “cool” can be summarized, but even the poor environment, the idea is still no shortage of strong prices to worry about selling the brand.
here really is not implied by the public, after all, Tiguan traditional tyrannical L, Passat such, in order to release terminal benefits already sold hundreds of thousands of units; and who are still truly emboldened quite enough, the real Toyota aside, after all, no matter Camry or Avalon, anything can mention cheap car, it basically be picking up a great deal.
And just last month, FAW Toyota has brought one of the most heavy of a new car this year, which is the new generation of the RAV4 Wing put. But this compact SUV has been placed high hopes, could continue Toyota models consistently strong performance? Or more bluntly again, the new RAV4 in the terminal will show what kind of market?
Highlights tragically frozen
Unfortunately, by the number of field visits to Toyota 4S shop, we found a lot of new core product point of RAV4, did not able to good delivered to customers through the terminal sales staff.
Let me talk about hidden deeper than the platform. In the SUV segment, the platform has been the OEMs are less willing to talk about the part. Because, according to conventional operation, with the brand, with the price of SUV and sedan, the former general adopted a platform level will be lower than the latter.
As an intuitive example, the previous generation RAV4 wing put, is crafted based on their own Corolla platform; and almost the same budget, you can also choose to go right, go next door to the store Guangzhou Toyota 4S buy a standard B-class Camry.
The new generation of the Toyota RAV4 staged a wave of anti-conventional operations, direct build platform-based GA-K under the TNGA architecture is made using this platform to other models, including but not limited to cash Avalon, Lexus ES, the next-generation Highlander and so on. So in front of the new RAV4, considered to be the most under GA-K platform entry of a vehicle; in other words, in fact, it is to spend the new RAV4Higher-level models of platform.
that the use of higher-order platform for ordinary users, it really has a practical significance? The answer is yes. A vital part of a series of powertrain, chassis and suspension, active and passive safety, etc., are directly linked to the platform of the vehicle used. So in theory, this put a high-level platform structure, regarded as the absolute core of the highlights of the new RAV4.
but why is such a disdain for the same level for all energy products opponents point, the visits of all three 4S shop sales staff, from beginning to end is silent.
In addition, the new RAV4 is a four-wheel drive system.
surface are four-wheel drive, but the structure according to distinguish, for the new Toyota RAV4 brought a total of three different four drive system wherein only 2.0L model provides two versions, hybrid four-wheel drive vehicle is the motor system via the rear axle thereof.
focus on the 2.0L CVT CVT four-wheel drive and four-wheel drive version fashion GLS. The former set of four-wheel drive relatively conventional, through the center of the multi-plate clutch differentials, the vehicle or four-wheel drive switch back and forth in the precursor state; the latter becomes a lot of high-order four-wheel drive system, the rear axle each of the left and right axle shafts are arranged with a differential type multi-plate clutch, the torque distribution can be obtained between the two rear wheels 0-100 percentage, theoretically may significantly enhance the ability to rescue vehicle.
but the face of this four-wheel drive system, three 4S sales have shown a little ignorant to force the state.
When asked about the “four-wheel drive GLS structure is not quite the same,” we recall for a long time barely given a positive answer; and then added, “What is the difference of the specific time”, or frankly “not too well” or turned for help to the leadership, of course, the answer can not tell what they were, only that “really different” “GLS four-wheel drive some more cattle X,” incidentally, also a thumbs-up to support their answer.
so realIt is sad it is that, although the new RAV4 at the product level upgrade brings considerable margin, relative to competing products, they are considered the advantages of the real deal, but how these messages passed on to consumers through the terminal sales, Toyota is clearly needed Facing a major contradiction.
unable to face questioning, then surgery
After affirmed the new RAV4 platform and four-wheel drive system, still have to talk about some of the products easy to raise questions on the point of a new car .
The most typical problem is enough to use 2.0L engine. After all, the maximum power of this engine only 171 horsepower and peak torque of only 209 Nm, the face of competing products using turbocharged engines in today account for less than what a congregation is really cheap.
In general, the response to question the most simple and crude way is to go out with a customer test drive in a circle. Unfortunately, during explore shops, three 4S shop test drive temporarily are still in the stage of the cards, so Plan A to an end.
As for Plan B, nothing more than to Yangchangbuduan by the sales staff, then surgery, improve customer acceptance of this engine.
which someone such as sales, grabbed naturally aspirated engine with CVT gearbox ride as the core idea, emphasized in the book other than the power output of the data, the acceleration of comfort is also crucial. Similar argument is still very easy way out, after all, the intention of the vast majority of customers are RAV4 domestic purposes, what is important is it to sit comfortably more than the family?
But there are also little brother direct sales operation staged confusion, and even moved out of their own Yize do scapegoat. According to him, the new RAV4 2.0L engine of this, and that Taiwan on Yize Department of homologous and book parameters are almost the same; and because of the dynamic performance Yize “obvious”, but also because the RAV4 and Yize about the same weight, the former can draw dynamic performance is also poor not much better conclusions.
However, the reality is not so ideal, Yize with the version of the car weighs about 1.5 tons, the official gives 0-100kph acceleration time 10.3 seconds, to be fair, this acceleration performance in 2019 can only be considered to be fairly general; secondly, planing to buy less of the Metro (specifically later Reconsideration), and the remaining four versions of the RAV4 curb weight were 1.57 t , 1.63 tons and 1.61 tons and 1.69 tons, Bi Yize extra vehicle weight has been regarded as considerable.
So if you really want Na Yize analogy, then the only conclusion is that the new version of the RAV4 2.0L power really is not enough.
speak truth, nothing will want to drag into the water Yize doing it, talk to customers more than 40 percent thermal efficiency of this engine do not you?
Further, when talking to competing products, several sales also showed a little helpless. For example, mention the East of the CR-V, sales are the only point of criticism, basically concentrated in the “CR-V listed for a long time, a little old car”; but the advantage trough point on competing products, and or terminal concessions, I can not tell what they were.
Another example just recently unveiled, and will be listed later this wide white shadow, can be considered the most direct rival RAV4 future, but the experience of three sales staff, said that he was actually totally unaware.
Zhibi friends, can only know yourself ah ……
a hybrid version of the car hard to find
a whole new generation RAV4 provides the first hybrid version, but as long as it comes to this topic, the first time sales staff will inform:. “hybrid version of the premise of less than a car,” but in fact Qiazhiyisuan, from the time the New Year will two months, other brands Popular models such as a month or two PDI is not quite a normal thing?
One sales further added: “In fact, not how good selling hybrid, the key is the car is too small, manufacturers 2.0L main push now to the cars of 2.0L are also essential. “
in order to further suppress the customers want to buy a hybrid version of the heart, in Shanghai a 4S store performance is even more unsympathetic, hybrid version directly increase 1.5 million, while the 2.0L version can be cheapSales.
Of course, more than a hybrid version of the car hard to find, but also the most number of entry, the official guide price of 174,800 yuan 2.0L CVT drive two urban version. Two 4S shop in Suzhou clear that “the young man give up, not even think about this version”; it touches a shop in Shanghai can accept reservations, but the delivery time is not secured.
focused look at the price. The first 4S shop in Suzhou, either 2.0L or 2.5L petrol version of the hybrid version, are cheap sales, but need to charge 3,500 yuan service fee, then select the loan fees 3,500 yuan a separate charge.
Second 4S stores relatively surprise, only the front and rear bumper guard Get, and a glass film on the bicycle pedal, also gives 2,000 yuan in cash benefits, while 1,800 yuan on license fees can be considered medium-low offer. Just above the gifts and benefits are limited to the 2.0L version, select the hybrid version of the original price, then only mention cars.
As for the Shanghai area this 4S shop, 2.0L petrol version cheap sales, gifts are not binding but there is no discount, a separate charge 2,000 yuan on license fees; but the 2.5L hybrid price plus 1.5 million, At the same time the car will have to wait in line, and do not mention car can guarantee years ago.
Price is the most 2.0L CVT top with the most expensive four-wheel drive version as a reference, so if you choose the most sales currently sold feedback good two-drive CVT fashion version, the full amount of floor price could be cheaper 3 million, that is 225,000 yuan from top to bottom.
hybrid model version, the most entry-drive two dual-engine 2.5L CVT Elite, floor price of the basic and top with the 2.0L flat, of course, because Shanghai shop requires 1.5 million increase, so the price will fall large fluctuations. As well as hybrid models with the most top guide price of 34,000 yuan to be more expensive, so the final price floor full amount of about 290,000.
aspects of financial policy, several 4S shops are the main push Toyota car loan projects with the bank, but only up to car loans gold40 percentage amount, the repayment period is 24 interest-free, additional fees charged by the 4S shop. If you feel loanable amount is too small, of course, can choose conventional interest-bearing loans, but can not be superimposed with the previous interest-free loan.
AL Channel Summary:
So for now, the new RAV4 wing put the market is still quite satisfactory, of course, and also in part because its just listed the relevant terminal It determines its sales trend remains unclear, and therefore will not temerity to increase or substantial discount, fare alone hybrid version because of the imbalance between supply and demand arising regarded as an exception.
In addition to the product itself, a new car or bring a lot of quite serious upgrade; but at the same time show the configuration of the low distribution models are more general, so you want to get a better car experience, the only option is to bite on a high with, but this time the floor price reckon has exceeded many people’s expectations.