Sunshine Nissan, why do you have a current tired?

Sotin

Because the sales of Nissan’s sales in China is put up in the Nissan.

Therefore, as a member of the Japanese three sword passengers, the status of Nissan in recent years can only be considered by the bottom of the Japanese and Toyota’s market.

Sales Damage

In April this year, Dongfeng daily sales of 10,1762 vehicles, a year-on-year increase of 4.5%.

Honda sales is 149,423 vehicles, the same period is more than 131.7%; Guangzhou Automobile Toyota sales 69,000, increased by 32.2% year-on-year; FAW Toyota has a total sales volume of 65,000 units, a year-on-year increase of 1.1 percent.

Dongfeng Nissan Sylphy

Among them, from the specific model of Nissan, the sales volume of the sylphy of 4 months reached 45,700, the year-on-year increase of 17.5%, accounting for The 46% sales in the month is the name of Dongfeng Nissan’s name.

The terminal sales of Tianzhu, a year-on-year increase of 24.3%; Qijun sales is 14,333 vehicles in April; hacker sales is 14,033 units in April, a year-on-year increase of 14.1 percentage.

It is not difficult to see through comparison, Dongfeng Nissan is in China whether it is sales, growth or product architecture is not affected Honda, Toyota. In May, Dongfeng Nissan terminal sales 88,441 vehicles, there have been obvious fatigies, and the down trend is inevitable.

The disaster is not single, June has just begun, Dongfeng Automobile Co., Ltd. is recorded in accordance with the requirements of the “Defective Auto Product Recall Management Regulations” and “Implementation Measures for the Recallment Management Regulations” of the Drive Products, ” plan.

This involves some of the seventh generations of Dongfeng Nissan Tianzhu and Xinliang, a total of 23,641 vehicles from September 8 to 5, 2020, 2020. This is bound to have an impact on sales of Nissan.

Talk about “three” discoloration

After coming back, through the growth rate of Nissan has exposed growth, you can see that Dongfeng Nissan is too dependent on Xuan Yi, and a product sequence is perfect, and the risk of a single model is too high, and the risk is quite large. of. For example, once the sales of the brand actually leads to sales decline due to some reasons, it will directly threaten the overall market share of Dongfeng Nissan, and the anti-risk ability is too bad.

Dongfeng Nissan brand new Qijun

Of course, Dongfeng Nissan is also aware of this and actively promoting other models. This year, Shanghai Auto Show, Dongfeng Nissan new Qijun will officially appear, and Qichen brand is also included in Dongfeng Nissan.

Among them, Qi Jun officially opened domesticated China in 2008, has already gone through 13 years in China. Although sales compared to the Tiguan, CR-V and other models, but in compact SUV Market Qijun still played his own world.

The third generation of Qi Jun has passed the 8 years of light, and the new generation of Qijun can be described as a change in deronysis.

In terms of appearance, the new car design is more hard, using the V-Motion design language, uses a split lamp group, and still inherits Nissan iconic U Shaped chrome trim.

The body side shape is more smooth stretched, with the newly designed LED taillights and the silver guards surrounded by the end, it adds a few moangs.

In the interior, the new car also selected the cortical material package, more graded, and the centrally suspended LCD screen is equipped with a strong sense of technology.

But with the update of Qijun, the new problem is also here.

According to the information released by Dongfeng Nissan, the new Qijun replaced a 1.5T engine. In terms of parameters, the maximum power can output 204 horsepower, torque reaches 300 Nm, and the data is absolutely said.

However, the structure of this engine is a three-cylinder, i.e., a straight three cylinder. In the momentThe car market, in addition to mixing, pure electricity, perhaps the trend of emission reduction, the three-cylinder engine is also a major trend.

However, any consumer is to promote the advantages of the three-cylinder engine, most consumers still show the attitude of “three” color changes, and carefully in the three cylinders, and the mainstream four-cylinder grid Low-end image.

Although Nissan has to bring more freshness in the replacement model, this is undoubtedly a gamble. New Qijun has just experienced the media test, and has not yet listed, it is passed away by the consumer.

After all, compare the same level of SUV, no only new Qijun can be selected, Cr-v, Ha Yue, RAV4, Wanta, Tunue, etc. The four cylinders are optional, and they are all quasi-new car status.

Nissan is surrogate

In addition, the introduction time of Nissan in hybrid technology is later than Toyota, Honda.

At the end of February this year, Dongfeng Nissan R & D successfully e-Power increased engine, achieving technological breakthroughs in thermal efficiency of 50%, and finally eaten a fixed pill for Dongfeng Nissan.

However, Nissan’s preaching E-POWER is “unprecedented integration power”, it is indeed in-depth understanding of the ideal, Great Wall, Geely, BYD and other domestic brands. Technology.

After all, in the electric era, compared to domestic brands and new forces, the foreign forces have long been uneasy. More unfortunately, the advanced technology of E-Power should realize the mass production vehicle. It still needs time, and Toyota and Honda’s plug-in mixed, its pure electric miles have been approaching 100km, and it is not small for Nissan. Challenge.

In fact, after a series of non-grounded operations, Dongfeng Nissan is even more embarrassed.

In addition to the product layout slightly single, the new Qijun model is very strong because of the three-cylinder controversy, its new car iterative rhythm, technology update and other sections are very powerful.

Future chasing Honda, Toyota, Nissan has a long way to go. [IDailycar]