➤ 2019 Nian blink of an eye to the end of the year, after the late November in Guangzhou auto show, our cars circle have begun to enter this year’s flat year-end summary stage next new car to market activity will reduce (to say close to no).
This means that the car market this year could not, would have to wait for next year.
in no time and launched a variety of new cars, which let us quite a worry. Because the new car has appeared more than once in the domestic auto show, from April’s Shanghai Motor Show to now, it succeeded to portray himself as a familiar stranger.
It is Sonata.
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How old network red fall?
say Sonata in the Chinese market, the hottest time, it is the eighth generation model bears the year, when the Sonata and the other two with the same level models are listed as “so and so Sambo”, although this title is not pleasant, but at least It proved that the “cable eight” success in the market available.
can say that those critical “cable eight” success is the excellent design, and relatively inexpensive price and rich configuration, moved many young people.
Later, after the ninth generation Sonata appears, mechanical level has been greatly grow, however, failed to continue Yashiro carType of strong, one is not design such as “cable eight” is so amazing, and secondly, the price advantage is no longer evident.
after all Korean cars Well, we have always been considered to be sandwiched between the Japanese car and own brand category. Japanese prices down, independent quality go up, there is no position of Korean cars, plus a number of political factors, “the cable Nine” as the representative of Korean cars came to a standstill, and now we can only rely on several at a low price as a selling point especially for the Chinese market 且行且珍惜 the car.
Although fairly decent day, but the brand image of Korean cars, this is a vicious circle.
victims
this vicious circle, of course, those who are supposed to take the high the Korean cars, for example, already on the market, there is a sense it did not like the new generation of low-Santa Fe, and this time we have to say, the tenth generation Sonata.
The so-called : a resuscitation, two back cooked
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tenth generation Sonata in March 2019 the first official figure released on a global scale, is the world’s first show at the New York Auto show in April. And in the New York auto show than the opening of the Shanghai Auto Show a few days later, the tenth generation Sonata also appeared on the scene. Modern so eager to “cable ten” brought to the Chinese auto show, looks like you want to regain lost ground, to reproduce the glory.
Therefore, in the Shanghai auto show scene, attention tenth generation Sonata is still quite high of.
but, although modern in Beijing Exhibition Hall dedicated to the tenth generation Sonata established a number of aspects of the design board to explain, but the tenth generation Sonata show car, still only look at the appearance , window stickers black, doors locked.
It can be said, in addition to appearance, we could not get any other information about this car show car, including the interior, power and so on. Given the Sonata was only just ten overseas release, hanging tantalize is understandable, we were also thought that Beijing Hyundai will be very quickly to the tenth generation Sonata layout.
Later, Chengdu and Guangzhou is twice auto show, Beijing Hyundai has brought tenth generation Sonata, but listed on the agenda of this car, and it seems there is no substantive progress.
because Beijing Hyundai on the later of these two auto show, this car is simply put on the stand only.
Although the Guangzhou Auto Show has opened the interior to everyone, so that we can further contact with this new car, but “cable ten” booth in which the edge position comparison, plus we had already been on the “rope ten” understanding, attention has been cooler than some Shanghai Auto show when either arrange a modern model standing “cable ten” side, I am afraid it is difficult to attract several lenses focus.
It is clear that, at this time, “cable ten” Beijing Hyundai is still not the protagonist.
However, the tenth generation of the Sonata have met a few times with you, why the delay in the introduction? It seems a little unscientific.
the bladder large, the more cautious
this world there is a strange phenomenon, the more daring person, but the more careful work, in a car on, there are also the same reason.
but sometimes too bold to lead to caution crept extent, it would be really cocoon, do not know the tenth generation Sonata is not suffering from this disease.
because the tenth generation Sonata design is indeed bright spots, amazing degree comparable to eight generations, it can be said to be completely re-designed products, and increasingly to reveal the figure proportion coupe temperament. Especially from the side view, the big fastback body falls on the end of the C-pillar very end, more dynamic than any previous generation Sonata will come.
look back at the B-class car market this year with this big fastback design models have mushroomed, the US Department of the European Department of the Japanese love to use, but their presentation style is different. “Cable ten” can be done quite extreme, just ……
when you enjoy this big fastback, the taillights will inevitably be distracted. This is not because the Trans taillights itself how good-looking, but it is too much like too much like
Civic
a.
Do you think the picture looked like would be finished?
rutting monarch secretly tell you, look and feel more like a real car! Modern designers really do not understand how you think.
even want to rub network red heat, and should not rub such a law, but as a modern headed Sonata models, but where’s the need to rub thinkDomain heat it? Not to mention you are a South Korean cars, Japanese Koreans with hatred has not it? Is it because Korean hearts are kinda like taillights Civic, but the Koreans really not buy Japanese cars, so modern designers in such a way to satisfy their own people?
“cable ten” taillights today is simply part of the confusion.
Although the tenth generation Sonata appearance with a substantial innovation from, at first glance modern designers make you feel bold and finally for a while, but we think this car will look good?
at least, for the Chinese aesthetic habits of consumers, the “cable ten” is challenging. Including this strange mouth, sharp headlights, stiff waist, looks like a plastic surgery hospital in Korea the world’s most popular elements are integrated in a car, maybe Koreans will love this design, but Chinese consumers may not.
and perhaps this is the delay in the introduction of modern Beijing one of the reasons the tenth generation Sonata Yes, yes, this car is very bold change, but for the audience, it may be a little overdone always such, or, some authorities believe should be re-crafted.
Modern designer said: “I am too hard, my ‘rope nine’ small change, you say that I am no new ideas, and now I have brought downright bold change the ‘Mendoza at 10’, you said I played the head. “
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so how “cable ten” product strength?
Although when it officially entered the Chinese market, there is no news, but in the overseas media has had some tenth-generation Sonata test drive.
this generation Sonata offers two major US gasoline-powered, the entry in force 2.5L engine is a naturally aspirated, 191 hp, while the main model is 1.6T 180 horsepower engine.
Visual future in the Chinese market also play a leading role 1.6T power, but with nine different generation models, the tenth generation of the 1.6T with the gearbox from the 7-speed dual-clutch replaced 8AT.
Foreign media represents the tenth generation Sonata has a very relaxed driving experience, the power system is very smooth , with very high quality, on the whole it is a
partial comfortable
style models, no movement of the atmosphere. If the evaluation of the foreign media is true, This is not a small discrepancy with the tenth generation Sonata design style, but this “contradiction” is precisely in line with the market demand is very.
because these days, many people like to look at very young movement, open and the reason Compare Buddha department comfortable “duplicity” of the car, this phenomenon, we will not go into, perhaps life too much pressure?
the ninth generation Sonata in conjunction with outstanding performance in terms of mechanical level, we have reason to believe that the tenth generation Sonata in mechanical sophistication that there would be relatively good performance, so “cable ten “product strength, probably do not need to worry too much.
In the final analysis, or that the problem?
Ultimately, factors hindering the tenth generation Sonata in the Chinese market, there are two main show their talents.
The first is that we are very familiar with the problem, and that is the brand.
we have said earlier, and many friends of Korean cars will be seen as independent brands species caught and Japanese brands to survive in order to price as a selling point. When its own brand of “sex” and Japanese brands, “price” again attack, Korean brand is difficult to survive, this is actually a historical problem, why did not they put themselves into this direction to shape the image of it, this situation all of a sudden it is difficult to reverse.
Of course, also mixed with which scores ethnic factors.
If only from the perspective of the use of the car itself, in fact, Korean cars or fly to open up enough, rutting monarch has had several in-depth and Korean cars experience in contact with the Japanese car comparison, roughly like this: the low-end Japanese cars are very light, and Korean cars in case of mechanical standards of Japanese cars do not lose it more flavor. And up to 200,000 Korean cars, ride quality is also very focused on the practice, which is the same price the mainstream Japanese cars relatively lacking.
for ten generations Sonata, the second problem is the design of , is a bit too far. But compared to the brand appeal this question, the second question is not so big influence, relatively speaking.
does not know NorthBeijing Modern delay in the introduction of the tenth generation Sonata out what for, since the brand disadvantages difficult to reverse, it might continue boldly good product to market, to speak with the product.
If it is because the design and anxious, in fact, Beijing Hyundai may also wish to consider the appearance of a little bit of modification, especially considering the program can change a taillight design, or really easy to be a mockery. Despite the victory of the former have failed to change a little, but still very beautiful thing Festa.
Therefore, “the cable ten”, you in the end when the market?