Chery Yi Ruize since its inception, we have always been committed to root out the needs of young users, and good through innovative marketing methods, to bring a deeper level of emotional resonance and product value for consumers, by global consumers. December 15, 2019 in the gold league 5X5 Chery Yi Ruize, Chery Automobile for the first 650,000 owners held a grand delivery ceremony, marking the official Chery Yi Ruize Series car sales crossed the 650,000 mark.
assistant general manager of Chery Automobile Company Zhai Xiaobing marketing issue for the owners car keys
As for young people to build a car brand, Yi Ruize series of each product to proceed from the current needs of young consumers, dig preferences and aspirations of young people, a new upgrade from Huan designs, interior details, configuration and other aspects of science and technology, to create a more consumer-friendly boutique models.
In the gold League event, Ai Ruize family all models full debut. Among them, Yi Ruize GX Champion Edition is sought after by many young people. In appearance, the transverse stretching which uses a lot of design, and increases the red color gray body, to enhance the visual effect of motion. In addition, using a driver-centric three-screen surround design, more in line with current consumer and aesthetic needs.
In addition to product design level, on a marketing approach, Yi Ruize continued in recent years carried out a series of innovative marketing activities, line Previous line firepower, the young, fashion, technology and product features, combined with elements of young people loved soccer, music, greatly promoted the pace of brand rejuvenation.
whether it is a “Doha 2019 World Championships in Athletics” event special car service, or to carry out gold League, invited the World Footballer Luis Figo, football Ma Mingyu site to help pupils champion Ai Ruize version on the market, which are carried out by means of marketing classic case of sports events.
In fact, Chery’s marketing innovation does not stop at sports circle, but also involves other areas. For example, in the field of marketing star, the young actor Nazha as Yi Ruize series spokesperson, the harvest has been widely praised. In interactive marketing, Chery Chery dinner hosted 10 million people to participate. Now, with gold held in 2019 Yi Ruize 5X5 league, on the road Chery brand marketing, innovation and rejuvenation of doubt has taken a solid step forward.
In this competitive feast, from cities across the country race championship team and five special wild card team charged the championship final, Hubei University of New camp team with tenacious fighting spirit and superb skills, won one national championship title. Contestants go all out fighting spirit, and Ai Ruize carried a positive attitude towards life and the face of the self to achieve the perfect fit.
Thanks to innovative marketing and brand rejuvenation help, Chery cars in the domestic market as a whole downward momentum to complete a contrarian growth feat. In November, Chery Automobile Group sold a total of 74,701, growth of 6.2 percentage. Among them, Yi Ruize Series sales reached 12,057, growth of 7.67 percentage, an increase of 8.87 percentage for three consecutive months sales of over a million. Chery new layout believe in marketing will help maintain its strong momentum of development.
thanksgiving 650,000 young you are. Future, Chery Automobile will continue to adhere to the brand as the carrier, product-based, cross-border marketing as a means to carry out wider coverage, more fit younger audience marketing activities, lead more consumers to enjoy the wonderful life.