The big discount era may become a major melody of the chip in the past, due to the chip

If time falls back to 10 years ago, the domestic car market is in a stage of rapid development.

At that time, whether it is a Geely car or a Changan car, it is far better now. Therefore, the entire domestic car market, basically by the German car, Japanese car, the US car, the Korean car, and even the legal car, the number of joint ventures, can be said to be the world of joint venture models.

This, the price is relatively high.

Take the public as an example, I have remembered the Volkswagen, the Volkswagen Golf, don’t say It is also possible to buy, the original price can be basically impossible. Therefore, there are many joint ventures models that do not need to increase, but they also need to install some navigation, leather seats, and solar films.

Of course, these are very cheap things in the auto parts market. Once they enter the car 4S shop, the price is doubled.

At that time, the profit of the car dealer was considerable.

Today, 10 years later, with the continuous development of many autonomous car brands represented by Geely Automobile, Changan Auto, Great Wall, BYD Automobile, also enabled the competition in the car market to further intensify. The customer’s choice is more, so numerous automakers and dealers have to continue the price of the car in the case of improving the quality of the vehicle.

Because only this is, it can keep the brand’s market share.

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So, no matter whether it is a Korean car or a US car, selling price Almost the case of the independent brand model of the contract level has reached. Even so, there is no big breakthrough in sales in terms of sales.

Only Japanese cars and Germany cars, the current status of the country is still in the past. In contrast, the Japanese car is still better than the German truck. Especially Honda, Toyota and Lexus, in terms of selling priceVery strong.

German car mass brand, although sales have been ranked, it is also very huge in terms of preferential strength. However, all this may change in a recent time, because the cause is missing the chip.

The automotive chip is equivalent to the brain of the car. In the event of a large environment, most car enterprises in the world are currently very shortage.

According to media reports, including Volkswagen, Toyota, Honda, Nissan, Ford, General, and Domestic Evils, etc., are forced to reduce production or discontinuation because of lack of chips.

At the same time, the BMW Motor 4S shop in Guangzhou, some models have increased by up to 30,000 yuan. Lexus 4S store cars is also more tense, and the price is also constant.

Li Shaohua, Deputy Secretary-General of China Automotive Industry Association, also said in the event of a media in February this year, the accurate problem of car chips will continue in the next half of the year or even 9 months.

In fact, not just the automotive industry, including apple, mobile phone production, small rice The manufacturer is affected by the shortage of chip, and the price has also risen.

For the majority of consumers, if it is not a need for a car, it is best to wait and see if the price is stable. If you can’t buy it, you should not hesitate to have more than three home. Because of the current status quo, before the problem of automotive chip is not well solved, the promotions of major car brands should be tightened than before.

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