November 29, Mercedes-Benz’s seven most expensive SUV ushered in the official release. A total of three new car models, the price range of 31.48-35.48 million.
a, behind the price
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reported pre-sale stage 280,000 starting price, and now has become the official listing of 314,800. Maybe a lot of heart after seeing the sale hold out waiting for a friend is filled with numerous question marks black face.
Clearly, GLB pricing compared to the pre-rise, not fall, this is what causes it?
▎ in the pre-sale stage, the first of its kind by a lower price and brand influence and success level luxury brand seven laps to set a wave of powder. In attracted a large wave of fans later, they hike, on “cut chives” mode?
▎ Mercedes GLB actual selling price raise, Mercedes-Benz also showed confidence for their products, but also demonstrated a sense of the old giants of pride.
▎ Benz this hand really is wishful thinking designed to be smart, do not follow the routine the cards of seven design and so the price has completely disrupted the price of luxury brand that some law.
▎ Not only that, Mercedes-Benz also do “rogue” to snatch some consumers want to start with seven MPV, perhaps worried about being the only Audi and BMW, Buick (GL8) and Honda (Levitra gentry and hybrid Odyssey) probably at the same column thereof.
Second, seven behind the
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▎ Although GLB does not have a clear position, but GLB either with X1, Q3 ratio, or and X3, Q5L than are some one ratio. But whether it is still better than than the next, seven are an advantage of GLB, no matter the time being three rows of comfort. Therefore, setting seven, and Mercedes-Benz have also spotted the opponent not the case, pre-emptive.
▎ As in previous years, the family planning policy to slow, many young families began planning a second child, so more people began to consider seven models, MPV market also began to pick up. Currently three hundred thousand level MPV like the Odyssey, GL8 more and more common.
However, many young people in the choice of the seven can not be selected and then manipulated (MPV normally do not talk about control of it), it does make people very contradictory.
the price to buy seven, can choose models in addition to the Highlander MPV that is, the rest of the selection is very small. Therefore, Mercedes-Benz also spotted these people’s needs, providing more options for such people.
▎ Mercedes GLB do so no doubt, is the luxury brand of this level is breaking new ground in the BBA Mercedes-Benz also want a “pre-emptive”, BMW and Audi It has not been set at three hundred thousand seven levels of the SUV.
However, now the marriage rate to new lows. Two or three years, newborn second child, the fewer the number of three children. Maybe seven is no longer the most needy families, seven may be gradually obsolete. (S: GLB third row space Sign)
Further, substantially all of the regarded car brand made increasingly younger, compared with seven settings, may be more younger models is enough to attract young consumers.
Third, behind the small displacement of
It is worth mentioning that the GLB entire department are equipped with 1.3T engine, 1.3T 300,000 + to buy a Mercedes, if no one will believe that a few years agoit is true.
However, the quality of the engine never look displacement depends, of course, not only the quality of the engine of the vehicle is also determined.
a lot of friends biased against small displacement, often due to small displacement not really understand, and there is no status quo habit efficient small displacement internal combustion engine increasing popularity.
the current market, many luxury brands to start using small-displacement engines.
▎ e.g. Audi used early on in the paragraph A4L 18 1.4T engine which is Volkswagen’s EA211, the maximum power of 110kW, peak torque 250Nmiddot; m.
▎ BMW X1 domestic later, also began to use small-displacement engine 1.5T, The engine maximum power can reach 100kW, peak torque has 220Nmiddot; m.
▎ was the first to use small-displacement luxury brand not only BMW and Audi, even second-tier Volvo luxury brand is no exception. To this SUV XC90 release dates back to the year one million, to be known as the first to spend one million SUV 2.0T, such a move just as much as the first to eat crab strong (magrave; o) For (xiǎn).
then the Volvo XC90’s move opened the era of full-line of 2.0T, then if Volvo can be successful, so now GLB behavior can be understood as a luxury brand small-displacement carried out in the end it?
▎ many car companies are getting smaller and smaller the displacement, it can be seen trends have shown great promise.The first is the most important factor in the policy and the environment, more stringent emission regulations, increasingly serious environmental pollution, the development of small-displacement engine is a way satisfactory to both sides.
▎ today’s small-displacement engine also has a good power output, the key is to go small-displacement engine very fuel efficient urban road congestion, it also caters to the point most consumers.
In summary, the whole system of low-emission Mercedes-Benz GLB one hand, in accordance with the overall trend in engine design, it also meets the policy to meet the consumer.
so that the small-displacement engine also has a good market, but sales GLB late remains to be seen. At least A4 30TFSI and X1 sDrive18Li still have good sales, if GLB also generally like both, we can conclude displacement has nothing to do with performance, price, luxury.
If the blind pursuit of displacement, perhaps the final result will only be abandoned by the times and consumers.
Poly vehicle Summary
Although the GLB seven, but the specific performance after the listing of the number of seats the final say can not be alone, not to mention the current seven is no longer the majority of consumer groups sought, seven are perhaps already outdated ideas.
size data has been disclosed, the third row Qubao performance space and do not expect too much.
After all, the price and the actual use of space is a problem most users many options SUV to consider, objectively speaking GLB or really expensive.
Further in addition, 1.3T is a leading idea. It may lead the luxury brands, as well as other brands enter a new era of small-displacement, using the engine performance of sales later will also play an important role.
this seven, with 1.3T engine, so people really shines new combinations, but I believe most people are the same and the car poly monarch more of a curiosity market performance will be, let’s wait and see.