This year, Shanghai Auto Show, the Great Wall announced that the tank brand was formally established, and the tank 300 will be separated from Wei School. Dealers, began to operate independently. Among them, it is great because the success of the tank 300 makes the Great Wall feel the enthusiasm of this type of model in the market. Just like the Chairman Wei Jianjun said: Tanks have changed a consumer group’s values with intelligent scarce position, thus re-establishing a new product category in consumer hearts, independent is an inevitable trend and best choice.
With the tank brand, the tank model also has a tank 700 and tank 800. These two new cars are equal to the original tank 300. higher. Not only has a larger body size and a luxurious and stronger interior, but also equipped with a power assembly of 3.0T + 9AT from the Great Wall, covering different types of dynamic forms, except for fuel, including light Mixing and plugging mixing, adapting to the market trend.
At the same time, the Great Wall on the Shanghai Auto Show also brought the full-size leather card “X”, and the new car continued to build along the tank platform. On the shape, the front face uses a rectangular point-made air-fit grille, and the appearance is also surrounded by a thick chrome-plated decoration. The gas field is quite domineering. The large lamp cover is a square design. The internal light source is LED, which is made of black plastic material, and the winch is integrated when cross-country rescue is integrated, and the ridged hood further stretches the longitudinal visual effect of the head.
The side body size is quite exaggerated, and the visual inspection is comparable to Ford Raptor. The black eyebrows visual effects are very prominent, and hard-working off-road breath is fully guaranteed. The tail is extremely rare tail light in the pick-up type, further stretching the transverse visual effects while also increasing the second sense and identification of the whole vehicle. Below, there is a bilateral total exhaust gas, and the whole cavity is brought to the whole vehicle.
From the Great Wall, “X Cannon” full-size high-end SUV is shown, indicating that the Great Wall wants to cater to the style of consumer diversified car and now The policy of opening the pickup to the city is restricted, and there is another high-end segment, breaking the pickup is equivalent to the tool car.
In addition, from sales data, the total sales volume of Great Wall pickups in 2020 reached 225,000, an increase of more than 50% year-on-year, domestic market share Raise first. Among them, the main merits of this goal are the Great Wall. With different consumers who have different needs, they will maximize the market share. Last year, the accumulated sales of this product reached 114,900, occupying 50% more than 50% of the year’s picard sales, and the sales volume exceeded 10 consecutive months.
As far as I personally come, the Great Wall cannon announced the family, set up a new son brand alone, and the difficulty and challenges needed. It is also very big. The first is the company’s internal resource problem, that is, we hang money every day. There is no doubt that the Great Wall is a very successful independent brand car company.Thick car capital and experience, but it is necessary to know that the Great Wall now has the three son brands of Haval, Eu, Tank, and the spending expenses required for daily needs can increase the operation pressure of the company.
Secondly, the model problem, although the Great Wall cannon pickup is very hot at this stage, but the pickup market still has no truth in China. The Great Wall can now sell the consumer satisfaction now after the replacement or replacement, once the failure, the cost of investment will be drifting. Instead, the SUV market has always been hot in China, and the risk factor is not so big.