Changan Mazda and FAW Mazda merged rumors have been long been, and the official is also rumored many times. Just as many brands have rumored to withdraw from the Chinese market, the income of Mazda’s domestic joint venture company has recently finally dilated. According to the publicity information of the anti-monopoly bureau of the State Market Supervision Administration, Changan Mazda Automobile Co., Ltd. submitted the application for “Changan Mazda Automobile Co., Ltd. to acquire the equity case of the AW Mazda Auto Sales Co., Ltd.”.
Mazda (China) Overview
Mazda always appears in our impression with a image called good seat, look good The characteristics did not translate into sales, and sales have long been in a state of not temperature. Mazda has two joint venture brands in China, which is Changan Mazda (Chang Ma) and FAW Mazda (a horse). Among them, Changan Mazda currently has a three models of Angoka, CX-5, CX-30 and CX-8, which is the best-selling model for Changan Mazda; FAW Mazda has two in the sales model, respectively Special and CX-4.
Mazda China sold 110,362 vehicles in January-July 2021, sales of 4.10 percentage year-on-year, the only family in mainstream Japanese brand Drop the car company. Changan Mazda has contributed 73,896 data, accounting for the total sales of half-Wanjiang Mountain; and the sales volume of FAW Mazd is only 36,466, and it is far from Changan Mazda. When the two models of FAW Mazda were exploded in medium-term, the large area of abnormalities was explored, and finally affected the sales of FAW Mazda.
In this merge, Changan Mazda will acquire FAW in the offer with “equity” and “cash”. The Group and Mazda held 100% of the equity of 100% of FAW Mazda Auto Sales Co., Ltd., FAW Mazda will become a subsidiary of Changan Mazda. The reason is very simple. The root is that the sales of FAW Mazda is not as expected, and Mazda is not in line.Planning in China. 
It is reported that the current FAW Group, Mazda, Chang’an Automobile is on the tripartite negotiations, which plans to combine FAW Mazda to Changan Mazda. Mazda pushes the purpose of the merger, that is, the entire two joint ventures resources in China, thereby reducing operating costs and improving profitability.
We can see that the FAW Group plays an important role in this merge. FAW has gained many technical support from Mazda through cooperation, providing a small help in the early stage of the development of FAW’s own brands. Today, FAW is working to create a pentium and red flag, and it is not very significant from the technology from Mazda; FAW is currently investing resources into FAW Toyota and FAW Volkswagen two joint ventures, there is not much resources obtained by FAW Mazda. It is not as good as the sales volume that does not bring sufficient profits for FAW, and FAW Mazda even became a burden of FAW.
After the merger possession
I believe many people have experienced, I want to see Attez but find that 4S Only sell Angara’s embarrassing scene. After the merger of Changma and a horse, we are likely to see the figure of Atitz and CX-4 in Changan Mazda. In other words, Changan Mazda’s product line and sales network will further expand, which is beneficial to further expand the domestic market. The dealer channel plan of the two companies is expected to be merged in September this year, and the owners who bought FAW Mazda also do not need to worry about after-sales issues.
Summary: Mazda is incorporated in China. Today, it is already a nail, and now I only need to wait until Fuku Xuan. You can let this thing. Floor. This operation is conducive to the development of Mazda in the Chinese market. With the call of other mainstream brands, the merger may become a beginning of Mazda in China.