1 year ago, R cars gained the first order of the brand in Chengdu; 1 year later, R cars at Chengdu Auto Show have had more than 10,000 owners. As one of the “new forces” worthy of attention, R cars are on this Chengdu Auto Show, not only bringing new models to us, but also hierarchical technology, this is also brought about some new “gameplay “.
On the Chengdu Auto Show, the R car brought 3 models, which are medium large intelligent pure electric coupe SUV ES33, intelligence. Electric SUV Marvel R and 620 kilometers of ER6 for ultra-long fixed car. Among them, attracting many participants to stop watching, the mass production ES33 of the highly restore concept car. 
The ES33 positioning the R brand flagship model belongs to the medium large-scale pure electric coupe SUV. The mass production version of the model retains the design concept of the concept car, the body line is quickly declining from the B column, the coupe SUV characteristics are very obvious, which is very futuristic. It is a pity that it may be due to the consideration of cost and process, the mass production version is not reserved in the concept of multi-stage triangular fog lamp design.
It is worth mentioning that the ES33 mass production version of the model also uses the hidden door of the current new energy vehicle popular. The handle design does not only make the car’s ceremony, but also effectively reducing the wind resistance coefficient, increasing the life mileage. The 21-inch black hub is in line with the design concept of the vehicle, and there are still many carbon fiber doors. In fact, whether the hidden door handle can really reduce the wind-resistant and improve this topic, all parties have different controversy, but it is not controversial that such a design is really good, and the technology is full. Is this enough for most consumers?
The ES33 is not only a landing “concept car”, but also the flagship under the R car brand. Since the positioning is so high, the R car will certainly put the technique of the brand’s front-end technology to the ES33 without.
It is reported that the mass production version ES33 is equipped with the highest level of Higher’s leading, the ROMTM, and constructs “six” The reintegration of “perceptual system, has all-weather, super-visual, multi-dimensional perception, and become the industry’s first high-order” high-order “high-order” high-level science prune program that can achieve “five not afraid”. Whether it is a bad weather such as heavy rain, heavy snow, dense fog, or a tunnel, culvert, night driving dark environment, can accurately identify static objects and slow obstacles.
In addition to black technology bonding, ES33 has new gameplay. The concept of “playing the same car” is proposed by the R car. Through the joint “Le Gao Master” program, we will build “Lego Edition ES33”. It is reported that the ES33 is equipped with a large steam strand SOA full stack solution to achieve “cloud, mobile phone, terminal, intelligent hardware end” all domain integration, and become an evolutionable “Lego Intelligent Space”. The new car will give the definition of functional scenes to the user and the third party partner, the hardware of the body, the software is embedded as “Le High Module”, and users can play the “MineCraft” like “Like the car”.
As the beginning said, the R car has achieved good results in the market, but for one Brand, this is far less than enough. Therefore, under the line, R car constructs the R Store Experience Center, R Delivery Center Delivery Center, R Station Service CenterThe consisting of “three-dimensional one-piece” user service system, covering users “purchase-use-raising-change” full car lifecycle, continuously meets the user’s expectation.
For new forces, the most important place is “differentiation”, and the most reflective brand is different, it is two Aspect: products and services. On the product, the R car brought a model leading to the ES33; in the service, in addition to the experience of the user’s pre-sale, it also considers the user’s car experience.
According to reports, R cars have been deeply thought and layout in the “smart energy supply ecology” focused on users. At present, 21 cities in the country have completed 100 brand charging stations, and joined for 16 domestic mainstream charging service providers such as national power grid, An Yue charging, special electricity, and stars, which were involved in more than 320,000 public charging piles. Provide users with “0 anxiety” pure intercity travel experience. Digitally displayed, as of August this year, R cars have accumulated the user to charge 39,884,458,88 degrees. In the future, R car will be completed in nearly 200 brand charging stations during this year.
(image source network, Invading and deapting)