China’s compact car market has been occupied by foreign brands, we can look at the rankings of the sales list than the front model. Turn out is those joint venture brands, such as the public LaVida, Nissan Sylphi, Buick Hideo, Toyota Corolla, Volkswage Bora, etc.
Because of a 10,000-yuan household sedan, users need not only good product strength, but also need a certain brand influence and reputation, so these joint venture brands have worked hard in the Chinese market for so many years. It has accumulated a very good user reputation, and because these models have very much sales, subsequent maintenance and value ratio are also very cost-effective.
Therefore, a self-brand compact car, if you want to succeed, you can only avoid the sensitive price range of 100,000 yuan, pricing Set around 7 to 100,000 yuan. It is also within this price range, there is also a self-owned brand car sales very well, he is Geely Emgrand.
The reason why Geely Emgrand can make good sales in the compact sedan market, is largely because it is cheap, and the product is also possible. But in April we saw that the sales of Geely Emgrand have fallen by 20% year-on-year. The main reason is because Geely Emperor has reached the end of the product life.
Recently, the new generation of Geely Hawth has been released. As a replacement model, the appearance interior is all new. 
Long aspects in size is high. 4638/1820/1460 mm, the wheelbase is 2650 mm. The difference is not much different from the current model. With the current length of the models currently increased by 6 mm, the width increased by 31 mm, the height is reduced by 10 mm, and the wheelbase remains unchanged. So see the car market is wider, and it is also more flat.
In terms of appearance, the design language of the Geely family is continued. The front face is a straight waterfall intake in the network. It is very similar to Geely Xingrui. On the side of the body side, a waist line is running from the front of the front The car is very clear. Also make the side of the body very well.
The running taillight design is used in the tail. Overall, the new generation of Geely Emperor is still a model of ordinary household cars.
Although there is no internal decoration, it has not been published, but it has been able to see the probably direction of interior design, the interior design of the new car is relatively simple, with a three-spoke steering wheel, and the suspension Control the large screen, the design of the air-conditioned air outlet.
According to the information of the power, the new generation of Emgrand will be equipped with 1.5-liter natural inhale engine of JLC-4G15B, the biggest The power is 84 kW, which is slightly higher than the current 1.5 liter natural intake engine.
But before, the new generation of Geely Emmine will adopt the BMA architecture, which is the latest architecture platform of Geely, Focus, Frani They are all models of the platform. But recently, there is news that Geely Emgrand does not adopt the latest architecture platform of Geely, but continues to use the original Geely system of FE platform. How much regrettable is. Therefore, in nature, I will change the Geely Hawthorn or a low-end product, the mainstay of the compact car segment.
