Recently, FAW Pentium released in November sales. From the data, FAW Pentium new car sales in November were 14,067, up 120 percentage increase. January to November 2019, FAW Pentium total sales of about 104,000, about 43 percent year on year surge. With the launch of three new products, FAW Pentium opened a sales skyrocketing mode.
It is worth mentioning that the FAW Hongqi sales in November rose 178 the same percentage of total sales of 12,500 new cars. FAW’s most important two independent brands, the two consecutive months to achieve sales of more than proportional rise. The reason, Pentium FAW and FAW Hongqi two independent brands have launched a new brand strategy in 2018, followed by a new generation of products has also been recognized by consumers. This sales performance in today’s automobile market downstream environment, fully confirms the maxim: blacksmith need its own hardware
In November, FAW Pentium Pentium its medium and large SUV– officially listed T99, [ 123] 14.99-18.99 ten thousand yuan price range . Previously, Pentium T33, T77 listed two SUV products has won a lot of attention for the Pentium. This time the Pentium listed T99 can be said to be consumers of the new Pentium brand strength with a new awareness.
appearance, Pentium T99 uses a new family design language and overall closer to the red flag, highlighting the luxurious steady a feeling of. This way of drawing bright earners who absolutely positive opinion. why? Liang Tsai believes that although the figure is two red flags and Pentium brand, but belong to the same group, similar to Audi and public relations. The positioning, the red flag more high-end Pentium is more targeted at consumers. The benefits of such a design, it is in the minds of consumers, and establish a strong brand identity.
Inside, Pentium T99 and Red Flag’s models are more similarities. 12.3 inches double integral screen, symmetrical center console, are redFlag HS7 somewhat similar. If the Pentium marked on the steering wheel, replaced by red mark, they’re all of a sudden does not distinguish between open. Configuration, Pentium T99 depending on the configuration, provides 20/21 inch wheels, lane departure, lane keeping, active brake, front and rear parking radar, reversing camera, cruise control / adaptive cruise control, automatic parking, panoramic sunroof.
Power, Pentium T99 whole system be equipped with a maximum power of 224 horsepower and a maximum torque of 340 cattle middot; m the turbocharged engine 2.0T, matching 8AT gearbox. This set of powertrain and red flag HS5 exactly the same. In contrast, the high price of red HS5 4-5 million yuan more than the Pentium T99.
Liang Tsai has always believed that no matter how good publicity not as a product of high cost real car to reality. A good product through the necessary publicity is bound to get a good market response. As it happens, the new Pentium three products T33, T77, T99, was like that. The red flag of the past two years was significantly accelerated the speed of product delivery and market performance has improved significantly. After all, advertising is not played how good, but enhance the strength of the product with the naked eye can see the speed, it has been recognized by consumers.